Andrew R. Email & Phone Number

Florida, United States

Oslo, Norway Via Tampa, Fl

In my role at Nemko, I spearhead the strategic evolution of global marketing initiatives, fostering synergies across global and local teams. I am focused on advancing the company's mission by leveraging a data-driven approach to decision-making, enhancing operational efficiency, and cultivating high-performance teams.Key Achievements & ResponsibilitiesStrategic Leadership & Team Development: Anchored a “new way of working” within global location management teams. Built, managed, and coached a high-performing marketing team. Trained local marketing staff to escalate activity levels and enhance quality.Marketing Operations & Content Strategy: Professionalized and harmonized marketing activities on a global and local scale. Developed and implemented a systematic approach to content distribution and sharing. Managed a content/editorial calendar to attract qualified leads.Lead Generation & Campaign Management: Executed multi-channel marketing campaigns leveraging SEO, social, and inbound strategies. Implemented HubSpot for streamlined lead generation and nurtured leads through optimized marketing automation processes. Automated lead distribution and monitoring, engaging marketing and sales staff in content development to optimize lead delivery and follow-up.Analytics & Financial Management: Conducted comprehensive customer, competitor, and service line research. Oversaw budget and financial planning including R&D appropriations, ROI, and profit-loss projections. Provided analytical reporting of inbound marketing activities to measure ROI.Product Development & Service Commercialization: Developed and commercialized critical services globally, enhancing traffic and lead generation. Advocated for higher quality content that is easier to access and navigate.

Tampa/St. Petersburg, Florida Area

Excited to be back with the wonderful team at Nemko building relationships in the eastern US region. With a staff of roughly 500, Nemko issues as many or more electrical product certifications and Global market approvals as any other international Agency. Efficiency and talent!

Tampa/St. Petersburg, Florida Area

Inspire and collaborate with the sales team to continually improve lead quality by generating a steady flow of memorable marketing assets to fuel inbound leads. Train interns and staff, encourage creativity and provide a solid mentoring foundation.

Tampa, Fl

Create and manage an industry specific marketing plan by merging the sales and marketing teams to improve sales funnel monitoring and ensure campaigns reach the appropriate audience. Embrace tools like Hubspot, SAP CRM and automated AI to maximize touch points.Experience in both the creative and technical elements of marketing initiatives to build brand awareness and identify prospects utilizing state-of-the-art tools for web site development, advertising, email blasts, webinars, social media presence and lead tracking.A seasoned digital marketing expert attentive to emerging trends and best practices in search engine optimization, content improvement and social media platforms. Digital video capture, editing and distribution to support brand recognition and sales.Accomplished manager, team builder and motivator, collaborating effectively with stakeholders, account executives, vendors and prospects.A modern, data-driven approach to successful email marketing, lead generation and nurturing, database growth.Bridge gap between marketing and sales to define needs/campaigns/lead generation goals.Special attention to track spending verses lead generation.Work with International Marketing group on cross promotion, brand management and consistency.Report to business unit manager and marketing manager to ensure solid alignment of marketing efforts and brand.• Web Content Management • Event and Vendor Management• e-Marketing Campaign Execution • Marketing Collateral / Print Ad Design • Webinar Production/Promotion• Google Analytics / PPC• SEO / Social Media Management • Multimedia Production - Adobe Creative Suite• Public Relations / Market Research • CRM Development and Management

Tampa/St. Petersburg, Florida Area

Eastern Region US market development. Sales management, auditing and building relationships with potential partners labs to gain a customer base and explore opportunities for growth and possible acquisition.

Sales and marketing for privately owned regulatory compliance test lab in central Florida. Created and maintained a CRM, continuously improved the quoting process and assisted in scheduling to ensure efficient project completion.