Andrew Hughes Email & Phone Number

Washington, Dc, Us

Louisville, Colorado (Co), Us

- Launched new brand positioning and materials to internal and external audiences- Develop content strategy to support across all business areas for both paid and owned channels- Establish paid media journey with tracking conversion against KPI objectives- Manage two agencies of record - Media and Creative- Ensure brand positioning is consistent across all customer and public touchpoints

Gaydon, Warwick, Gb

- Oversee dealer marketing in top regions aligns with global brand strategy with pillars of Luxury & Motorsport- Manage marketing plans and activations for dealer network (Western and Central regions - including numerous top AM dealers globally) - Generate dealer content strategy to support social, CRM and sales channels- Reconcile all dealer marketing plans with lead and sale conversion- Deliver Brand Partnership vision to Tier 3 level through activations such as 007: No Time To Die customer previews- Support Tier 3 on-track and behind the wheel experiences to help achieve regional sale objectives- Manage multiple agencies to support marketing functions with KPI tracking to ensurecost efficiency and effectiveness- Support dealer network with fleet vehicles, co-op strategies and marketing assets

Gaydon, Warwick, Gb

- Managed Media, CRM, Dealer Marketing and Social Media functions for the Americasregion- Defined the customer journey from Tier 1 to Tier 3 and educate dealer network on journeyto ensure strongest retention from the top to the bottom of the funnel- Implemented new customer welcome experience through curated gifting strategy- Coordinated and executed paid media strategy, both ATL and BTL, to drive lower funnelactivity and sales momentum- Owned all social media platforms and influencer relations for North America- Directed content creation and assets plans to support core models, specialprojects, brand partnership and Tier 1 Events in North America- Oversaw the introduction and implementation of Dealer Marketing Service to NorthAmerican Network to improve ROI and management of required dealer marketing spend- Supported Formula 1 activations in North America with social media, influencer and invitation strategies for Hot Laps- Managed multiple agencies to support marketing functions with KPI tracking to ensure cost efficiency and effectiveness - Agency support includes Dealer Marketing, CRM (Salesforce) and Disruptive Ideation (Content, Cultural & Activations)

Mahwah, New Jersey, Us

- Supported the President & CEO in the strategic planning and ongoing businessmanagement in North America Region- Primary point of contact for National Retailer Cabinet, Retailer Committees, and NADA- Implemented new technologies to improve Retailer Relations, including MobileCommunication Platform and improved Webcast technologies- Communicated Operational news and updates to Retailer network- North American Lead for KPI Setting & Tracking for all JLRNA business functions- Managed key Retailer events from brief to post event, including Land Rover 30 thAnniversary, Retailer Cabinet Meetings, Regional Reviews, and Global Executive meetings

Mahwah, New Jersey, Us

- Managed Fixed Marketing Expenditures (FME) budget for both Jaguar and Land Roverbrands- Developed and implemented Online Pre Order Process for F-PACE and XE- Aligned internal departments with timelines and checklists for new vehicle launches andelectrification readiness including I-PACE and Formula E- Managed the FME budget of all marketing functions with efficiencies to drive ROItowards more successful digital media tactics- Lead for collecting and presenting regional Marketing feedback to President & CEO

Mahwah, New Jersey, Us

- Assisted with the deployment of the ATL Villains Campaign, which debuted in the 2014Super Bowl- Developed email and direct mail marketing content from brief to launch for new Jaguarvehicle launches- Managed multiple agencies for CRM business, Spark44 and Plan B- Responsible for the location and distribution of all Jaguar vehicles brochures

New York, Ny, Us

- Created an engaging brand culture on TheAdrenalist.com with authentic, adventure and adrenaline-based content.- Assisted with Social Media platforms (Facebook, Twitter, Instagram and Foursquare) for Degree Men deodorant with daily creative content and analytics in order to excel brand awareness.- Developed a campaign for a new Mountain Dew beverage with $1 million budget, which received runner up in Intern competition judged by Pepsi Co. executives.