» Client Portfolio Management: Maintain $4.5M+ client portfolio comprised of global companies spanning industry; notable clients include T. Rowe Price, BMS, Principal Financial Group, Wawa, William Blair, Merck, IKEA, and Shell» Subject Matter Expertise: Primary focus areas include digital marketing (all aspects; web, social, paid, content production, etc.) and human capital/employee experience (employer branding, talent attraction, HRIS consulting, etc.)» Team Leadership: Oversee teams of 10+ employees representing all practices and specialties (e.g., research, creative, multicultural, corporate reputation)» Strategic Counsel: Trusted advisor for a range of initiatives including corporate reputation, human capital, crisis/issues management, thought leadership, and performance marketing programs» Innovation + Offering Development. Developed ‘Employer of Choice Marketing/Employer Branding’ and ‘Employee Advocacy’ offerings, establishing go-to-market strategies, resourcing, etc.» Service Enhancement: Help internal teams hone and refine new service areas/offerings for the firm (e.g., econometric analytics for human capital programs, improving corporate reputation among Gen Z)» Business Development: Oversee new business pursuits (organic, net-new) leading global, cross-discipline teams

Highlights:» Lead cross-function, global teams (10+ people) for accounts across entertainment, manufacturing, energy, tech + CPG verticals » Lead Edelman's Talent Acquisition practice advising teams and clients, as well as building + refining the offering» Support Edelman Employee Experience offering to build best-in-class solutions for employees through the talent lifecycle » Lead paid media work streams (SEM, display, social, shopping/PLA, programmatic, content sponsorships); oversee annual budgets of $55MM+» Advise clients on best practices, emerging trends, and technologies to reach and engage audiences » Experienced cross-platform writer supporting content creation for clients, as well as publication on Edelman’s thought leadership blog» Develop responses to RFPs, manage financials and forecast revenue and growth opportunities

Highlights:» Led cross-function, global teams (10+ people) for accounts across manufacturing, energy, tech + CPG verticals » Crafted compelling brand narratives to increase interest and reduce attrition among customers and employees» Led paid media work streams (SEM, display, social, shopping/PLA, content sponsorships); oversee budgets of $3MM+» Advised clients on best practices, emerging trends and technologies to reach and engage audiences » Championed development and launch of multi-million dollar Talent Acquisition offering » Experienced cross-platform writer supporting content creation for clients, as well as publication on Edelman’s thought leadership blog» Implemented custom measurement frameworks that align metrics to business objectives» Developed responses to RFPs, manage financials and forecast revenue and growth opportunities

Highlights:» Support agency’s global accounts in consumer, B2B and health/wellness verticals» Create integrated, cross-channel strategies comprised of traditional media and digital tactics» Facilitate market and competitor analysis reports to inform new business pitches and current growth» Assist development of responses to RFPs, manage account financials, and forecast strategic revenue and growth opportunities» Manage search engine optimizations increasing client’s search visibility» Conduct paid media campaigns to meet varying client goals [e.g., lead gen, awareness]» Consult on user experience projects such as websites, landing pages and apps» Craft compelling storytelling for clients through native content, social media, blog, and video

Highlights:» Trafficked, oversaw and executed digital and traditional projects» Strategized and analyzed media placements, adjusting buys when necessary to improve ROI» Assisted in content generation, implementation and monitoring of social media channels» Identified opportunities for performance improvement and upsell of TMP offerings» Acted as the primary point of contact for assigned clients

Highlights:» Monitored all online initiatives and created detailed benchmark reports with Radian6» Collaborated in creative sessions for existing clients and potential bids for prospects» Developed multi-platform social media strategies for clients across varying business verticals» Wrote copy, reorganized content, and redesigned clients' social media pages» Identified and worked with traditional and online media contacts» Attended meetings and provided client support

Highlights:» Increased social media following 172% in 10 months» Marketing initiatives led to Career Center placing as a NACE finalist in the "Marketing & Branding Category" » Managed presence on social media sites including Facebook, Twitter, LinkedIn, and other similar sites» Regularly used insights gained from Hootsuite Analytics to evolve strategies» Monitored social media tools, trends, and applications» Developed custom Facebook and Twitter pages using Adobe Illustrator and Photoshop