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With over a decade of experience in marketing, I specialize in driving audience strategy and people development to create impactful customer journeys. My work revolves around placing our fans' experiences at the core of our strategic focus, removing barriers to their success, and leveraging email and SMS as crucial channels.Throughout my career, I've led successful marketing programs across communications, paid and organic social media, search and display. I've honed a deep expertise in managing owned audiences via email, SMS, and direct mail. My experience spans building and leading marketing teams in areas including brand and product marketing, e-commerce, brick-and-mortar retail, sports marketing, and nonprofit fundraising.Currently, I am dedicated to e-commerce CRM for your favorite musicians, ensuring they connect meaningfully with their fans. I'm always open to sharing my insights and collaborating on exciting projects. Hit me up!
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Director Of Global MarketingCervéloOjai, Ca, Us -
Director Of Ecommerce CrmUniversal Music Group Mar 2024 - PresentSanta Monica, California, United StatesLeading strategy for D2C revenue growth from artists' owned audiences. -
Senior Manager, Ecommerce CrmUniversal Music Group Jan 2022 - Mar 2024Santa Monica, California, United States2022: Grew last-touch CRM revenue 15% for catalog artists by launching customer journey automations and using smart segmentation to increase volume to relevant fans.2023: Grew last-touch CRM revenue 24% with smart audience growth, audience priming, advanced automations, and constant testing. -
Director Of Acquisition And Retention MarketingTrek Bicycle Nov 2020 - Jan 2022Ojai, California, United StatesIn this role I grew Trekbikes.com into the market leader in annual web traffic by sessions through building a team of experts across digital channels and aligning our performance marketing efforts with brand initiatives and business goals. We collaborated cross-functionally with the digital product team and distributed global marketing teams in 25+ countries to constantly test, learn, and deploy winning strategies. -
Uci Cyclocross World Cup Waterloo Marketing LeadTrek Bicycle May 2017 - Jan 2022Waterloo, Wisconsin, United StatesSold out race registration every year, and progressively grew on-site spectator attendance annually by reaching niche audiences who wanted to participate in or spectate at the UCI Cyclocross World Cup race in Waterloo Wisconsin. Grew sponsorship dollars and spectator engagement through peripheral activations with event partners that showed how the event and region are unique. Pickle manufacturers, local breweries, coffee roasters, and cupcake bakers invested in the event because it got them access to a dedicated audience with high brand loyalty. -
Director Of Marketing Strategy, Ecommerce And EventsTrek Bicycle Jan 2018 - Nov 2020Madison, Wisconsin AreaLed a team of digital strategists to increase quantity and quality of web traffic to trekbikes.com. Our team assisted B2B and B2C for brand, retail, ecomm, events, and more.Major contributions:Email traffic up 18%, bounce rate down 9%, revenue up 150%Social traffic up 7%, bounce rate down 4%, revenue up 152% -
Trek Connect Retail Marketing ManagerTrek Bicycle Corporation Feb 2016 - Jan 2018Waterloo, WisconsinMarketing automation program manager for Trek’s retailers in US, Canada, UK, Suisse and Germany. Leveraging consumer data to automate marketing across email, social media, print, and in-store campaigns. Leading a cross-departmental team from Marketing, Design, Business Intelligence, and IT to overhaul infrastructure, strategy, and overall program to turn around a failing business unit. -
Global Social Media ManagerTrek Bicycle Corporation Oct 2015 - Jan 2018Waterloo, WisconsinDriving strategy for global social media efforts for 17 subsidiary offices, with 3rd party partners, and for Trek's independent retailers. By collaborating with global marketing managers, content creators, influencers, and everyday riders, we've established best practices for local social DRIs, as well as raised the level of execution in every market. Next we are developing a strategy framework to allow for quick response to business needs, while continuously optimizing in a way that empowers social media managers to explain the social media gobbledygook in the board room. -
Trek Factory Racing Fan Experience Manager (Now Trek-Segafredo)Trek Bicycle Corporation Oct 2013 - Sep 2015Waterloo, WisconsinConnecting fans of the Trek Factory Racing (now Trek-Segafredo) WorldTour cycling team to their favorite athletes and events.-Driving massive growth of follower base and engagement on Facebook, Twitter and Instagram.-Establishing Trek Factory Racing's unique brand of fan interaction as the best in professional cycling.-Implementing VIP hospitality and race-day team interactions for fans, partners, and Trek retailers.Managing fan engagement campaigns on a global scale:#ShowYourStripes#FarewellJens#HourRecord -
Marketing Communications AssistantTrek Bicycle Corporation May 2011 - Oct 2013Waterloo, WisconsinB2B and B2C communication via email and social media.Telling epic stories, and sometimes inventing words.Press releases, product launch events, sandwich-maker.Saying "How can I help you with this?"Global brand communication and coordination through 17 subsidiary offices. -
Sales ManagerTrek Bicycle May 2008 - May 2011Madison, Wisconsin AreaStaff development, management, customer service, sales metric analysis, visual merchandising, internal communications, continuous improvement.-Grew gross store sales 35% in 2010.-Developed and led an annual staff training program.-Designed a marketing-coordinated annual store merchandising tool.-Consolidated five authors and 10 years of documents into an easily-accessible standard operating procedure manual.
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Frequently Asked Questions about Andrew Rosch
What company does Andrew Rosch work for?
Andrew Rosch works for Cervélo
What is Andrew Rosch's role at the current company?
Andrew Rosch's current role is Director of Global Marketing.
What is Andrew Rosch's email address?
Andrew Rosch's email address is an****@****ail.com
What is Andrew Rosch's direct phone number?
Andrew Rosch's direct phone number is +160851*****
What schools did Andrew Rosch attend?
Andrew Rosch attended University Of Minnesota-Twin Cities.
What are some of Andrew Rosch's interests?
Andrew Rosch has interest in Speculative Fiction, Road Cycling, Consumer Rhetoric, Communication Technologies, Language Dynamics, Computer Hardware, Mountain Biking, Accessibility, Health.
What skills is Andrew Rosch known for?
Andrew Rosch has skills like Social Media, Marketing Communications, Social Media Marketing, Copywriting, Marketing, Cycling, Email Marketing, Press Releases, Management, Sales, Marketing Strategy, Merchandising.
Who are Andrew Rosch's colleagues?
Andrew Rosch's colleagues are Izzah Henry, Bianca Scola, Ynes B., Dylan Shapiro, Victor Arellano, İbrahim Aksoy, Raphaël Hugandal.
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