Andrew Rosch Email & Phone Number

Ojai, Ca, Us

Santa Monica, California, United States

Leading strategy for D2C revenue growth from artists' owned audiences.

Santa Monica, California, United States

2022: Grew last-touch CRM revenue 15% for catalog artists by launching customer journey automations and using smart segmentation to increase volume to relevant fans.2023: Grew last-touch CRM revenue 24% with smart audience growth, audience priming, advanced automations, and constant testing.

Ojai, California, United States

In this role I grew Trekbikes.com into the market leader in annual web traffic by sessions through building a team of experts across digital channels and aligning our performance marketing efforts with brand initiatives and business goals. We collaborated cross-functionally with the digital product team and distributed global marketing teams in 25+ countries to constantly test, learn, and deploy winning strategies.

Waterloo, Wisconsin, United States

Sold out race registration every year, and progressively grew on-site spectator attendance annually by reaching niche audiences who wanted to participate in or spectate at the UCI Cyclocross World Cup race in Waterloo Wisconsin. Grew sponsorship dollars and spectator engagement through peripheral activations with event partners that showed how the event and region are unique. Pickle manufacturers, local breweries, coffee roasters, and cupcake bakers invested in the event because it got them access to a dedicated audience with high brand loyalty.

Madison, Wisconsin Area

Led a team of digital strategists to increase quantity and quality of web traffic to trekbikes.com. Our team assisted B2B and B2C for brand, retail, ecomm, events, and more.Major contributions:Email traffic up 18%, bounce rate down 9%, revenue up 150%Social traffic up 7%, bounce rate down 4%, revenue up 152%

Waterloo, Wisconsin

Marketing automation program manager for Trek’s retailers in US, Canada, UK, Suisse and Germany. Leveraging consumer data to automate marketing across email, social media, print, and in-store campaigns. Leading a cross-departmental team from Marketing, Design, Business Intelligence, and IT to overhaul infrastructure, strategy, and overall program to turn around a failing business unit.

Waterloo, Wisconsin

Driving strategy for global social media efforts for 17 subsidiary offices, with 3rd party partners, and for Trek's independent retailers. By collaborating with global marketing managers, content creators, influencers, and everyday riders, we've established best practices for local social DRIs, as well as raised the level of execution in every market. Next we are developing a strategy framework to allow for quick response to business needs, while continuously optimizing in a way that empowers social media managers to explain the social media gobbledygook in the board room.

Waterloo, Wisconsin

Connecting fans of the Trek Factory Racing (now Trek-Segafredo) WorldTour cycling team to their favorite athletes and events.-Driving massive growth of follower base and engagement on Facebook, Twitter and Instagram.-Establishing Trek Factory Racing's unique brand of fan interaction as the best in professional cycling.-Implementing VIP hospitality and race-day team interactions for fans, partners, and Trek retailers.Managing fan engagement campaigns on a global scale:#ShowYourStripes#FarewellJens#HourRecord

Waterloo, Wisconsin

B2B and B2C communication via email and social media.Telling epic stories, and sometimes inventing words.Press releases, product launch events, sandwich-maker.Saying "How can I help you with this?"Global brand communication and coordination through 17 subsidiary offices.

Madison, Wisconsin Area

Staff development, management, customer service, sales metric analysis, visual merchandising, internal communications, continuous improvement.-Grew gross store sales 35% in 2010.-Developed and led an annual staff training program.-Designed a marketing-coordinated annual store merchandising tool.-Consolidated five authors and 10 years of documents into an easily-accessible standard operating procedure manual.