Andrew Rouse

Andrew Rouse Email and Phone Number

Brand Marketing Co-op @ Intuit
Mississauga, ON, CA
Andrew Rouse's Location
Mississauga, Ontario, Canada, Canada
Andrew Rouse's Contact Details

Andrew Rouse work email

Andrew Rouse personal email

n/a
About Andrew Rouse

Hi, I’m Andrew, I’m a 3rd-Year Commerce student at McMaster University specializing in Marketing and Data Analytics pursuing a Minor in Innovation. With over 5 years in the marketing industry, I hope to bring my skills, knowledge and insight to any position.• Rethink: I strive to redefine norms, challenge boundaries, and inspire breakthroughs. With over 5+ years in the marketing industry, I am always looking for opportunities to challenge the status quo and develop and adapt my skills.• Create: Crafting brilliance is not just a skill, but my passion. With over 6+ years of experience with content creation tools in marketing, graphic design, and video production, I create content that is not only unique but captivating• Deliver: I’m dedicated to delivering exceptional results with incredible attention to detail, consistently producing high-quality work that reflects my passion for precision, creativity and excellence. I’m incredibly proud of my work and strive to meet and exceed expectations.Last 365:As the outgoing Chief Marketing Officer of the DeGroote Marketing Association, I led a comprehensive rebranding initiative that significantly enhanced our presence and engagement within the McMaster community. This experience not only honed my skills in marketing and content creation but also reinforced my commitment to challenging norms and delivering impactful outcomes. As I enter my third year, I continue to stay engaged within the McMaster community. I am this year’s incoming Vice President of Marketing for the DeGroote Commerce Society. I am proud and excited to be an integral part of the DeGroote community and to contribute to its growth and success by fostering stronger connections among students and faculty.

Andrew Rouse's Current Company Details
Intuit

Intuit

View
Brand Marketing Co-op
Mississauga, ON, CA
Website:
intuit.com
Employees:
17010
Andrew Rouse Work Experience Details
  • Intuit
    Brand Marketing Co-Op
    Intuit
    Mississauga, On, Ca
  • Degroote Commerce Society
    Vice President Of Marketing
    Degroote Commerce Society Apr 2024 - Present
    Hamilton, Ontario, Canada
    • Developed comprehensive rebranding initiative establishing a new, recognizable identity, pivoting brand messaging to be more student-focused encouraging active engagement within the student body.• Served as primary contact for internal and inter-club/committee marketing assistance, enhancing cross-collaboration, ensuring streamlined communication, maximizing resources, and driving unified marketing efforts.• Managed a team of 3 Marketing Directors and 15 Marketing Associates, conducting regular meetings ensuring goals were met and fostering open dialogue and collaboration between teams.• Managed social media platforms including Instagram, Facebook, TikTok and LinkedIn with a collective 7,500+ followers, implemented student-centred content, resulting in 205,000+ impressions within the first 3 months.• Designed and developed organization's website degrootecommerce.ca using Wix Studio, CMS Tools, HTML 5, and CSS, creating a cohesive digital presence garnering 1000+ unique visitors within the first month of release.
  • Degroote Marketing
    Strategic Advisor
    Degroote Marketing Jun 2024 - Present
    Hamilton, Ontario, Canada
    • Provided high-level strategic direction on planning, strategies and objectives, ensuring the continuity of successful initiatives.• Continued to promote brand growth and engagement, ensuring the sustained impact of the rebranding efforts and content strategies implemented during tenure as Chief Marketing Officer.• Maintained consistent communication with the President and Co-Chairs, sharing insights on processes, policies, and expectations to aid decision-making and problem-solving.
  • Degroote Marketing Association (Dma)
    Chief Marketing Officer
    Degroote Marketing Association (Dma) Apr 2023 - Jun 2024
    Hamilton, Ontario, Canada
    • Led comprehensive organizational rebranding initiative, enhancing the brand experience for students and corporate partners, advancing recognition within the McMaster community. • Enacted new content strategies including short-form video content, accumulated 158,000+ impressions, boosting engagement by 88% and adding 400+ Instagram followers within the first 3 months.• Managed multiple social media platforms with a collective 1,800+ followers. Created innovative and engaging content maintaining a 28% engagement rate, and an average of 3,700+ impressions per post.• Mentored a team of 3 Marketing Associates, held weekly meetings, coordinated workflows and fostered collaboration to drive effective content development.
  • Andr.Studio
    Content Creator
    Andr.Studio Feb 2023 - Present
    • Produced captivating content for TikTok, Instagram, and YouTube focused on consumer technology, leveraging video production and trend analysis to amass 20k+ views fostering a dedicated online community across platforms.• Demonstrated keen understanding of audience preferences and trends, consistently delivering content that sparks conversation, drives engagement, and established a strong presence in the consumer technology space.
  • Andr Studios
    Digital Marketing Specialist
    Andr Studios Mar 2020 - Present
    • Collaborated with clients on marketing projects, including Video Production, Graphic Design, Social Media Management, and Brand Strategy. • Oversaw 20+ projects, producing 225+ unique pieces of content, consistently exceeding client expectations, fostering high client satisfaction by delivering high-quality solutions on time.
  • Degroote Black In Business (Dbib)
    Vice President Of Marketing
    Degroote Black In Business (Dbib) Apr 2023 - Apr 2024
    Hamilton, Ontario, Canada
    • Established social media presence including Instagram and LinkedIn, growing a combined 300+ following creating an inclusive space for Black students at McMaster.• Leveraged social media analytics to optimize content strategy, garnering 6k+ impressions, doubling post performance within the first 3 months.• Produced captivating content at club events, creating engaging and shareable moments that boosted community involvement and significantly enhanced club engagement.• Adhered to content calendars, ensuring consistent and timely delivery of marketing materials, streamlining campaign execution maintaining brand consistency.
  • The Lavin Agency
    Summer Marketing Associate
    The Lavin Agency Jun 2022 - Sep 2022
    Toronto, Ontario, Canada
    • Managed multiple social media platforms with a combined following of 36,000+, generating 25+ pieces of content employing platform-specific audience strategies amplifying reach and user engagement across channels.• Led the push for short-form video content by analyzing channel performance and implementing platform-specific strategies, increasing total engagement by 180% within 2 months. • Implemented data-driven modifications to content leveraging Viewer Retention Analysis, Engagement Metrics, and SEO performance, optimizing a YouTube channel with 1500+ videos significantly improving channel performance.• Reworked agency content and developed streamlined content capture strategies, implementing systems for clip generation across social media, website, and newsletter, significantly enhancing content output and engagement. • Maintained Website CMS Database of 250+ speakers, updating and organizing speaker content and digital assets, while optimizing backend tags for improved SEO performance.• Created marketing collateral including graphics, video content, and written copy for newsletters, website content, speaker bios, and social media. Collaborated with marketing team ensuring agency values are reflected in content.
  • Stephen Lewis Secondary School
    Director Of Publicity - Athletic Council
    Stephen Lewis Secondary School Sep 2021 - Jun 2022
    Mississauga, Ontario, Canada
  • Nova X Network
    Media Partner - The Water Warriors Project
    Nova X Network Feb 2021 - Jun 2022
  • Ontario Deca
    General Member
    Ontario Deca Sep 2020 - Jun 2021
    Mississauga, Ontario, Canada
    General Member in DECA Ontario's PFN (Principles of Finance). Qualified for Provincials competition.
  • Stephen Lewis Secondary School
    Director Of Digital Marketing And Media - Slss Model United Nations
    Stephen Lewis Secondary School Jan 2021 - Mar 2021
    Mississauga, Ontario, Canada

Andrew Rouse Education Details

Frequently Asked Questions about Andrew Rouse

What company does Andrew Rouse work for?

Andrew Rouse works for Intuit

What is Andrew Rouse's role at the current company?

Andrew Rouse's current role is Brand Marketing Co-op.

What is Andrew Rouse's email address?

Andrew Rouse's email address is ar****@****ncy.com

What schools did Andrew Rouse attend?

Andrew Rouse attended Degroote School Of Business - Mcmaster University, Stephen Lewis Secondary School.

Who are Andrew Rouse's colleagues?

Andrew Rouse's colleagues are Anishcith K, Katie Ryan, Magic Schubert, Rami Cohen, Khusnul Khotimah, Jonathan Ritchey, Alexandra Francel, Ea, Mst.

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