Andrew Rouse Email & Phone Number

Mississauga, ON, CA

Hamilton, Ontario, Canada

• Developed comprehensive rebranding initiative establishing a new, recognizable identity, pivoting brand messaging to be more student-focused encouraging active engagement within the student body.
• Served as primary contact for internal and inter-club/committee marketing assistance, enhancing cross-collaboration, ensuring streamlined communication, maximizing resources, and driving unified marketing efforts.
• Managed a team of 3 Marketing Directors and 15 Marketing Associates, conducting regular meetings ensuring goals were met and fostering open dialogue and collaboration between teams.
• Managed social media platforms including Instagram, Facebook, TikTok and LinkedIn with a collective 7,500+ followers, implemented student-centred content, resulting in 205,000+ impressions within the first 3 months.
• Designed and developed organization's website degrootecommerce.ca using Wix Studio, CMS Tools, HTML 5, and CSS, creating a cohesive digital presence garnering 1000+ unique visitors within the first month of release.

Hamilton, Ontario, Canada

• Provided high-level strategic direction on planning, strategies and objectives, ensuring the continuity of successful initiatives.
• Continued to promote brand growth and engagement, ensuring the sustained impact of the rebranding efforts and content strategies implemented during tenure as Chief Marketing Officer.
• Maintained consistent communication with the President and Co-Chairs, sharing insights on processes, policies, and expectations to aid decision-making and problem-solving.

Hamilton, Ontario, Canada

• Led comprehensive organizational rebranding initiative, enhancing the brand experience for students and corporate partners, advancing recognition within the McMaster community.
• Enacted new content strategies including short-form video content, accumulated 158,000+ impressions, boosting engagement by 88% and adding 400+ Instagram followers within the first 3 months.
• Managed multiple social media platforms with a collective 1,800+ followers. Created innovative and engaging content maintaining a 28% engagement rate, and an average of 3,700+ impressions per post.
• Mentored a team of 3 Marketing Associates, held weekly meetings, coordinated workflows and fostered collaboration to drive effective content development.

• Produced captivating content for TikTok, Instagram, and YouTube focused on consumer technology, leveraging video production and trend analysis to amass 20k+ views fostering a dedicated online community across platforms.
• Demonstrated keen understanding of audience preferences and trends, consistently delivering content that sparks conversation, drives engagement, and established a strong presence in the consumer technology space.

• Collaborated with clients on marketing projects, including Video Production, Graphic Design, Social Media Management, and Brand Strategy.
• Oversaw 20+ projects, producing 225+ unique pieces of content, consistently exceeding client expectations, fostering high client satisfaction by delivering high-quality solutions on time.

Hamilton, Ontario, Canada

• Established social media presence including Instagram and LinkedIn, growing a combined 300+ following creating an inclusive space for Black students at McMaster.
• Leveraged social media analytics to optimize content strategy, garnering 6k+ impressions, doubling post performance within the first 3 months.
• Produced captivating content at club events, creating engaging and shareable moments that boosted community involvement and significantly enhanced club engagement.
• Adhered to content calendars, ensuring consistent and timely delivery of marketing materials, streamlining campaign execution maintaining brand consistency.

Toronto, Ontario, Canada

• Managed multiple social media platforms with a combined following of 36,000+, generating 25+ pieces of content employing platform-specific audience strategies amplifying reach and user engagement across channels.
• Led the push for short-form video content by analyzing channel performance and implementing platform-specific strategies, increasing total engagement by 180% within 2 months.
• Implemented data-driven modifications to content leveraging Viewer Retention Analysis, Engagement Metrics, and SEO performance, optimizing a YouTube channel with 1500+ videos significantly improving channel performance.
• Reworked agency content and developed streamlined content capture strategies, implementing systems for clip generation across social media, website, and newsletter, significantly enhancing content output and engagement.
• Maintained Website CMS Database of 250+ speakers, updating and organizing speaker content and digital assets, while optimizing backend tags for improved SEO performance.
• Created marketing collateral including graphics, video content, and written copy for newsletters, website content, speaker bios, and social media. Collaborated with marketing team ensuring agency values are reflected.

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

General Member in DECA Ontario's PFN (Principles of Finance). Qualified for Provincials competition.

Mississauga, Ontario, Canada

Bachelor Of Commerce - Bcom, Marketing

Activities and Societies: DeGroote Commerce Society, DeGroote Marketing Association, DeGroote Black in BusinessFocusing in Marketing and.

High School Diploma, 3.7

Activities and Societies: Athletic Council, DECA Ontario, FBLA Canada, SLSS Business Circle, Prom Committee, SLSS Model United Nations.