Andrew Royal Email and Phone Number
Product Shepherd - Marketing Leader - Business Creator - Consumer Champion Senior Marketing, Product, and Business Professional, skilled in evaluating hundreds of ideas, recognizing valuable opportunities, and transforming them into beloved products. Experienced brand marketer and business incubator, driving business development, brand creation, and product planning for consumer and business products. A customer advocate with broad expertise in marketing and business, providing team, organizational, and company leadership from incubation to long-term business building.
The Center For Wooden Boats
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Sailing InstructorThe Center For Wooden Boats Jun 2023 - PresentSeattle, Wa, Us -
Volunteer & Traveler/AdvisorSabbatical: Volunteer, Study And Travel Apr 2022 - Jun 2023Rejuvenating, learning, and exploring. Sailing study, certification, volunteering, and instruction; and extended travel, travel agency advisory and study throughout Central and South America and Antarctica. -
Head Of Marketing, Amazon OneAmazon Dec 2019 - Feb 2022Seattle, Wa, UsDeveloped the brand and launch GTM plan, and led brand and product marketing for Amazon One, Amazon's fast, convenient, contactless identity service that uses your palm to enter, identify, and pay. -
Principal Marketing Manager, Amazon DevicesAmazon Aug 2017 - Dec 2019Seattle, Wa, UsPrincipal product marketing manager for Amazon Devices including Fire Tablet and Echo/Alexa. Lead product marketer for 6 device launches in 18 months -- Echo Link, Echo Link Amp, Echo Sub, Echo Show 5, Echo Show 8, Echo Studio. -
Angel Investor & Startup AdvisorIndependent Angel Investor/Advisor 2012 - Jun 2019Work independently as well as with other new and experienced accredited investors living in the greater Seattle area, combining knowledge, resources, and experiences to find, fund, and counsel early stage startups in the Pacific Northwest.
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Co-Founder, President & Chief Product/Marketing OfficerIllumagear Inc. Nov 2012 - Apr 2017Seattle, Wa, UsLeadership for all product, engineering, design, research, marketing, IT, and operational activities for the company.Custodian of company brand and culture.Led all brand creation, communication, and marketing efforts. Led design and development of all products which have received 19+ product awards in the areas of design, new product introduction, and industry innovation.Defined, built, and managed our end-to-end supply chain from factory to customer door. Drove GTM strategy, planning, and execution.Managed a diverse team of employees and outside design, engineering, and marketing agencies. -
Senior Director Of ProductMicrosoft 2008 - 2012Redmond, Washington, UsDirected product planning, brand development, product management, and product marketing efforts for a number of new business incubations for the corporation. Founding member of Microsoft Courier, a dual screen digital journal that led to the development and launch of Surface Neo. -
Director Of MarketingMicrosoft 2007 - 2008Redmond, Washington, UsFounding member of the Microsoft Premium Mobile Experiences groupDirected all brand marketing and marketing communication efforts including defining the brand strategy and identity and driving the Go-to-Market plan for Windows Phone.Drove overall strategic planning and coordination including management of PR, events/social, brand and advertising, and online internal teams, and external agencies. -
Group Product PlannerMicrosoft 2005 - 2007Redmond, Washington, UsLed product planning team for Xbox platform, hardware, and Live services, as well as software and services for the Zune music player product launch. Architected the multi-tier Xbox Live subscription service model still used today.Constructed, managed, executed, and communicated numerous customer research initiatives including qual and quant research, ethnographic studies, and consumer product conjoint analysis -
International Product Marketing ManagerMicrosoft 2002 - 2005Redmond, Washington, UsCommunicated product knowledge and advised opportunities to global subsidiaries to help drive business growth in their regions, working closely with Xbox and PC First Party Games product managers.Managed global launch, marketing, and lifecycle management of several Xbox First Party Games software titles.Led GTM planning including cross-functional coordination with PR, packaging, advertising, retail/channel, events, and online.Conducted, analyzed and synthesized market data and intelligence research for senior Xbox leadership team.
Andrew Royal Education Details
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The University Of British ColumbiaHigh Tech -
Mcgill UniversityPolitical Science & Economics
Frequently Asked Questions about Andrew Royal
What company does Andrew Royal work for?
Andrew Royal works for The Center For Wooden Boats
What is Andrew Royal's role at the current company?
Andrew Royal's current role is Marketing Director, Brand Builder & Product Champion. Sailor | ex-Amazon, Microsoft, startup founder.
What schools did Andrew Royal attend?
Andrew Royal attended The University Of British Columbia, Mcgill University.
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