Andrew Read Email and Phone Number
Helping businesses retain audiences, reduce churn and monetise their online video content | Sales & Marketing Strategy | Sales Leadership | Sales Leader at
@
ThinkAnalytics
Andrew Read's Location
United Kingdom, United Kingdom
Andrew Read's Contact Details
Andrew Read work email
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Andrew Read personal email
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Andrew Read phone numbers
About Andrew Read
I’m an experienced go-to-market strategy, commercial revenue, product marketing and customer experience leader.Responsible for GTM, Sales and Marketing strategies including business development, lead generation, pipeline development, product marketing, pricing, negotiation as well as creating successful experiences for customers.Professionally, I'm a highly motivated and experienced leader with proven ability in developing, coaching and mentoring successful sales, marketing & product teams. I have a track record of developing long lasting, high value customer relationships both regionally as well as globally across complex technical environments.
Andrew Read's Current Company Details
Thinkanalytics
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Helping businesses retain audiences, reduce churn and monetise their online video content | Sales & Marketing Strategy | Sales Leadership | Sales Leader
Andrew Read Work Experience Details
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Vp Sales, EmeaThinkanalytics Jan 2024 - PresentLondon, Gb
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AdvisorExacology Nov 2021 - PresentDelaware, UsAdvisor to the founding team, for marketing and product strategy.Exakty is disrupting the dating industry by connecting like-minded people at scale. Helping users initiate and develop meaningful relationships through science-based psychometric tests and artificial intelligence to determine compatibility. -
Evp Global Sales And Marketing, GjirafatechGjirafa, Inc. Jun 2023 - Jan 2024Prishtina, Kosovo, Xkgjirafatech has a range of products for Video Playback, OTT Applications, CDN, Subscription and Identity Management, AI, DMP, Headless CMS, Analytics and Advertising.Working through a consulting organisation, I provided Product, Product Marketing and Sales Strategy and Execution services. Successfully bringing to market 3 suites of solutions: - OTT Suite - An online video platform for broadcasters, entertainment, sports and live events - Publisher Suite - Everything that's needed to launch online publications- Advertising Suite - Enabling publishers to better target their audiences for monetisation Key achievements were:- Restructured Sales and Marketing function- Deliver new websites, collateral, marketing as well business development- New business pipeline- Hugely successful launch at IBC, developing new customer pipeline -
Senior Vice President Of Global Sales24I Apr 2022 - Jun 2023Amsterdam, NlBrought in to realign the sales function, address market potential and grow the business. Achievements+40% growth in FY22 from joining April (7 months in execution).Restructuring team to SD/AD and SE & TAM functionsRetained and grew key customersLead team to success in NA and EMEA with many new logosGrew partnerships incl. AmagiLead team to successfully launch TVaaS and win Swisscom business -
Chief Commercial Officer - Sales & Go To Market StrategyActivated Insight Jun 2019 - May 2022Providing sales, strategy and go-to-market services to a range of businesses including eSwapp, MediaMelon, Datalyst, Exakty and UTMMonkey. Advising organisations of all scales, from early stages through to existing businesses needing to accelerate their sales strategy.eSwapp - Chief Commercial Officer - Aug '20 to Apr '22Provided GTM, revenue, product and marketing leadership. Key achievements included creating a data strategy, establishing product/market fit and delivering on first sales.MediaMelon Inc - Global Head of Sales & Strategy - July '19 to Jun '21Provided Sales and Strategy leadership to MediaMelon on an interim basis to re-position their business as an Online Video Intelligence Platform. Key achievements included pivoting the business to Analytics (Content + Advertising) and new logo wins across LATAM, EMEA and NA. Responsibilities included go-to-market and sales for the existing OTT/CTV Content QoE solution, new OTT/CTV Ad Analytics and content intelligence solutions. -
Chief Commercial OfficerEswapp Aug 2020 - Apr 2022London, London, GbLeading customer acquisition and success as well as product and product marketing.eSwapp are revolutionising the way that organisations up-skill their teams. Using the AI powered peer to peer skills swapp-ing platform, an instant match is made for people looking to learn new skills within the organisation. Powerful data intelligence provides AI based skills predictions to enable organisations to understand where they need to invest in learning and development. -
Advisor & Head Of Sales And StrategyMediamelon, Inc. Jul 2019 - Jun 2021San Francisco, Ca, UsProviding Sales and Strategy leadership to MediaMelon, re-positioning their business as an Online Video Intelligence Platform.Key achievements:- Pivoting the business to Analytics (Content + Advertising)- New logo wins across EMEA and NAResponsibilities:- Strategy, go-to-market and sales for the existing OTT/CTV Content QoE solution. - Strategy, GTM, sales, partnerships and customer success for MediaMelon's new OTT Ad Analytics solution.- Owned product strategy and GTM for MediaMelon’s new Viewer Intelligence solution. -
Vice President EmeaConviva Jan 2018 - Jul 2019Foster City, Ca, UsConviva enables OTT providers to effectively monetise their content and drive retention with the highest possible user experience through real-time analysis and measurement of video QoE, QoS, Content and Ads. GM for the EMEA region with responsibility for sales, strategy and go to market across 4 solutions. Key achievements were improving client retention as well as significantly increasing revenue. -
Director Of Sales - Digital Analytics EmeaAdobe Mar 2016 - Dec 2017San Jose, Ca, UsThe Digital Analytix division of comScore was acquired by Adobe in January 2016 and I moved to Adobe to head the Account Management, Sales Specialist and Sales Engineering team for Digital Analytix and Adobe Analytics.Key achievement included successful migration of the Digital Analytix business to Adobe Analytics ahead of plan, the adoption of advanced video analytics features by Adobe, client success management through divestment and the migration to Adobe. I also mentored & coached sales/pre-sales teams around video analytics as an integrated solutions. -
Vice President, Global SolutionsComscore, Inc. Nov 2010 - Mar 2016Reston, Va, UsGlobal head of Sales Engineering and Professional Services in the US, EMEA, APAC and LATAM for comScore specialising in Enterprise Analytics leveraging the Comscore Digital Analytix data analytics platform.Key achievements were establishing Comscore as the leader in first party video analytics leading to a successful divestment of the business unit to Adobe. I brought the video analytics solution to market with successful wins across the globe. The solution provided content, advertising and also quality of experience intelligence to media organisations. Successfully integrated audience analytics features with first party solutions. Built custom data analytics solutions for gaming, computer software/hardware vendors including attitudinal/survey, brand safety, advertising safety, demographics, IVR, Satnav solutions. -
Head Of Search Marketing And AnalyticsReed Business Information Sep 2009 - Oct 2010Provided PPC, SEO and Analytics expertise to brands such as New Scientist, Computer Weekly, Flight Global & ICIS. Restructured the Search Marketing & Analytics functions and hired new team. Architected global analytics solution across 180 websites using Omiture (now Adobe Analytics). -
Web Analytics ManagerThe Estée Lauder Companies Inc. 2007 - Aug 2009New York, Ny, UsProviding SEO & Analytics expertise across all of the Estée Lauder brands. Established online KPI reporting across the brands, and improving conversion rates with reduced cart abandonment. Responsible for protecting SEO status through site relaunches as well as ensuring SEO best practices were adhered. -
Director Of Professional ServicesCenetrix Dec 2004 - 2007Ecton, Northamptonshire, GbHelping businesses succeed with SEO, Marketing & Analytics advice. Also provided website design and development services.Successfully launched an online pet supplies business as well as significantly improving the online presence of the UK’s leading pet care provider. -
Development ManagerCity Index May 2003 - Dec 2004London, GbSuccessfully moved City Index to .Net technologies. Lead the development team in re-architecting their back, middle and front office solutions as well a ground-up re-write of their existing website. -
Director Of Product ManagementAntenna Software (Now Part Of Pegasystems) Jan 2001 - May 2003Jersey City, Nj, UsPlatform technology to rapidly bring mobile and web applications to market using a single solution. Ran L2/3 Support, Release Engineering and Product Management. -
Senior ConsultantMotive 2000 - 2001Implemented Motive software at strategic clients. -
Technical ManagerTivoli Systems & Dbmx Limited 1996 - 2000Product expert, ambassador, development and QA
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Software EngineerComputer Associates (Ingres) 1994 - 1996Round Rock, Texas, UsRan a QA team of 10 people for international ports of the Ingres RDBMS solution. -
Support EngineerXcel Communications 1994 - 1994Quality Assurance and Product Support Specialist
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Software EngineerWilj International 1991 - 1994Developer
Andrew Read Skills
Web Analytics
Analytics
Seo
Sem
Mobile Applications
Strategy
Web Development
Digital Marketing
Comscore
E Commerce
Mobile Devices
Javascript
Online Advertising
Ppc
Digital Strategy
Leadership
Omniture
Business Development
Online Marketing
Google Analytics
Conversion Optimization
Management
Start Ups
New Media
Marketing Strategy
Sales Management
Business Strategy
Account Management
Solution Architecture
Product Management
Marketing
Email Marketing
Big Data
Php
Digital Media
Crm
Social Media
Customer Acquisition
Sales Process
Consultative Selling
Sales
Perl
Google Adwords
Saas
Cross Functional Team Leadership
Hitbox
Css
Html
Xhtml
Html 5
Andrew Read Education Details
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University Of SouthamptonBusiness Venturing -
University Of GreenwichComputer Science
Frequently Asked Questions about Andrew Read
What company does Andrew Read work for?
Andrew Read works for Thinkanalytics
What is Andrew Read's role at the current company?
Andrew Read's current role is Helping businesses retain audiences, reduce churn and monetise their online video content | Sales & Marketing Strategy | Sales Leadership | Sales Leader.
What is Andrew Read's email address?
Andrew Read's email address is ar****@****ore.com
What is Andrew Read's direct phone number?
Andrew Read's direct phone number is +177854*****
What schools did Andrew Read attend?
Andrew Read attended University Of Southampton, University Of Greenwich.
What skills is Andrew Read known for?
Andrew Read has skills like Web Analytics, Analytics, Seo, Sem, Mobile Applications, Strategy, Web Development, Digital Marketing, Comscore, E Commerce, Mobile Devices, Javascript.
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