ISR reports is a leading market research company focused on the clinical development and contract manufacturing sides of the pharmaceutical industry. Co-founded ISR in 2010 and sold ISR to Life Science Connect in 2017.

Expanding ISR's reach into adjacent industries within the pharmaceutical clinical development, manufacturing, supply chain, and equipment ecosystem.

TRH uses behavioral economics to radically improve the understanding of people's emotions. Understand how customers/targets/patients "feel" about your brand or ad or message or product or industry or competitor. By understanding basic emotions around a stimulus, TRH can, through series of steps using Bayesian statistics, extrapolate to measure emotions as complex as hope.

Responsible for development and ultimate commercialization of Industry Genome, a revolutionary data product to be used by pharmaceutical service providers, private equity, venture capital, and pharmaceutical companies to fully understand and analyze the pharmaceutical market - think bottom-up market size, market share, company valuation, and transaction trends. Worked with software development teams in the US and India.

Biospatial was founded to commercialize a research and development program sponsored by the Department of Homeland Security Office of Health Affairs (DHS/OHA). By using electronic Patient Care Reports (ePCR) collected by Emergency Medical Services (EMS), Biospatial has uncovered a valuable, untapped data source for detecting hospital admission patterns.Biospatial partners with hundreds of state and local organizations spanning more than 40 states and covering more than half of the US population. Biospatial serves several key missions of state and local data owners and is providing near real-time insights.

PHS identifies, recruits, educates and refers only qualified patients for participation in clinical trials. PHS targets patients in their local community where they live, socialize, recreate and learn. With a national reach, programs are executed locally with access to 20,000+ community venues, influencers and key opinion leaders. PHS has a unique ability to reach diverse and under-served populations. PHS addresses patients’ need and desire to be educated about their health condition, therapies and local clinical trials. The result: sponsors, CROs, and sites get highly educated and engaged clinical trial participants.

Getting your message heard in today’s world is hard. Enter InsightCity. We’ve spent more than a year building a “circle of trust” with our readers. We know who your prospects are, we know what they want, and we have access to them. Sold InsightCity to BioPharma Dive in June 2019.

Lead the Strategic Analysis group within Quintiles' Corporate Strategy function. Responsible for enterprise-wide strategic initiatives, analysis, recommendations, and operational design.

Primary role was to analyze primary and secondary market data, competitive information and industry analyst forecasts to advise executives on how to strategically position products, marketing messages and target market identification, competitive response scenarios and future market trends. Specific work products are listed below. Responsible for Life Cycle Cost analysis tool. This is one of Caspian’s leading sales tools used to demonstrate the business and technological benefits of the product to customers’ senior executives. Tool is used to demonstrate to customers the hard economic proof of cost savings (ROI and IRR).Managed the research for new markets and product/feature ideas. Analysis includes market opportunity assessment, partnership opportunities, target market identification, customer technology fit, and competitive analysis. Responsible for developing corporate market sizing estimates from a per-interface, per-application, per-customer and per-release perspective using customer network topology, product release requirements, and the ability to synthesize secondary market sizing estimates. Future product direction was impacted directly from this analysis.Input as part of a team into pricing strategy, distribution strategy and commercial strategy.Managed and lead all corporate primary market research projects. Projects include corporate naming, core and supporting product development requirements (feature/functionality), marketing messages, and value propositions.

Primary role was to conduct primary and secondary research to assist the brand management teams with their strategy planning efforts.Input into division strategy planning exercises with primary market research, market segmentation, financial analysis of competition and analysis of competition channel strategies.Responsible for leading primary market research projects. Methodologies included Web panels, one-on-one, and telephone interviews. Responsible for overall project leadership including methodology and vendor selection, questionnaire development, SPSS analysis, report writing and presentation. Responsible for division-wide market opportunity analysis for new and existing products/services.Editor of the division’s “market & product” section of the monthly letter going to CEO.

Project leader for new product development marketing research activities. Responsible for qualitative and quantitative end-user market analysis, vendor management, business case development, and new product/service concept generation. Experience in developing effective research plans and analyzing results that quickly generate actionable recommendations for clients. Results include the development of an end-user defined software application to enhance communication (as part of a multi-disciplinary team which included Human Factors experts, networking architects and simulation developers).  Led research project that validated and dismissed product ideas targeted at Internet Service Providers.Led project that generated and analyzed end-user market requirements, potential marketing messages and a business case for a product which became generally available. Research results determined R&D investment decisions and marketing collateral.

Primary client contact and responsibility for all aspects of market research projects including; proposal writing, secondary research, survey writing, data collection monitoring, analysis, report and recommendation writing, and customer presentations. Provided actionable recommendations and consulting based on market research data. As part of a full-service market research firm, experienced a broad range of qualitative and quantitative research methods. Supervisory and hiring experience.Projects completed include market segmentation for large telecommunications providers, awareness and brand loyalty tracking studies for a large regional retail drug store, new product development and evaluations, business case development, pricing models, employee proficiency, and customer satisfaction.