Director, Partnership Program & Strategic Planning
Caspian Networks
Primary role was to analyze primary and secondary market data, competitive information and industry analyst forecasts to advise executives on how to strategically position products, marketing messages and target market identification, competitive response scenarios and future market trends. Specific work products are listed below. Responsible for Life Cycle Cost analysis tool. This is one of Caspian’s leading sales tools used to demonstrate the business and technological benefits of the product to customers’ senior executives. Tool is used to demonstrate to customers the hard economic proof of cost savings (ROI and IRR).Managed the research for new markets and product/feature ideas. Analysis includes market opportunity assessment, partnership opportunities, target market identification, customer technology fit, and competitive analysis. Responsible for developing corporate market sizing estimates from a per-interface, per-application, per-customer and per-release perspective using customer network topology, product release requirements, and the ability to synthesize secondary market sizing estimates. Future product direction was impacted directly from this analysis.Input as part of a team into pricing strategy, distribution strategy and commercial strategy.Managed and lead all corporate primary market research projects. Projects include corporate naming, core and supporting product development requirements (feature/functionality), marketing messages, and value propositions.