Andrew Ruffell Email & Phone Number

I am an international marketing, sales and business development specialist with 25+ years experience in driving revenue growth with a strong focus on helping technology start-ups and scale-ups! As a natural evolution of my management consultancy practice, I am today the founder of an exciting digital growth agency that we have called Pathway. It is leveraging my experience and my team’s outstanding track-record of delivering innovation and success - the result is a vibrant collective, capable of driving growth outcomes via a diverse range of strategic, digital and creative solutions including: Commercial strategy and Go-To-Market execution Sales, marketing and partnershipsInbound marketing and lead generation BrandingWebsite strategy and execution Top-tier, multi-faceted SEO plans HubSpot/CRM solutions (software expertise) including:HubSpot Sales Hub HubSpot Marketing Hub HubSpot Content HubHubSpot Service HubHubSpot Operations Hub

High Wycombe, Buckinghamshire, Gb

Leadership of niche Management Consultancy practice, delivering strategic advisory and interim management services. Client engagements spanning global business operations with emphasis on sales, partnerships, digital marketing and business development. Design and implement commercial strategies, define product roadmaps, detail business plans and implement operational procedures. Craft and execute effective new sales models. Identify company growth opportunities. Create and clarify goals related to performance and growth. Devise and implement lead-generation campaigns. Facilitate strategy reviews and lead client workshops. Utilise Key Performance Indicators (KPIs) for performance comparisons to gauge goal realisation. Author client reports and deliver board-level presentations.

London, England, Gb

Hired, trained, motivated, and coached sales, pre sales and partner teams. Oversaw their development and achievement of commercial strategy objectives. Ensured business activities aligned with organisational objectives. Collaborated with internal development and delivery teams to develop strategies which boosted product awareness. Cultivated key partnerships to accelerate company growth. Assisted in budget development, reviews and financial reporting. Studied industry trends and identified commercial threats and opportunities inputting to effective product strategy and sales development.

Charted the successful merger with FOT to create a DevOps software and services organisation. Led the acquisition of Verisim IP to fast-track the implementation of an e-Learning platform. Directed post-merger initiatives including sales, marketing, client implementations and software development. Created and managed strategic sales and marketing plans that drove revenue growth. Cultivated internal and external relationships to fulfil organisational vision and objectives. ● Scaled the business within 12 months of merger to capture new client sales of €3.2M+.● Yielded 300%+ increase in sales revenue plus 20% annual maintenance committal over 5 year term● Penetrated the Canadian marketplace with a focus on Credit Unions

Created and led a specialist IT consultancy focused on project implementation, project upgrade and programme rescue for banks and FI’s within the core banking domain. A strong focus on helping clients to realise measurable ROI from their investment in core banking software. Typically engaging for the duration of the project lifecycle offering a blend of programme advisory, programme assurance capacity and domain skills required from programme conception through to successful 'go-live', and beyond with ‘post live’ support. Other services offered included software system selection, vendor selection, programme management, programme assurance, programme rescue, and quality assurance.

Headhunted by the chairman of INFORMER SA group of companies based in Athens, Greece. Informer SA was primarily a Systems Integration and Software Development business, of which ~60% of the group's turnover stemmed from its partnership with Temenos, selling and implementing the T24 core banking platform across the Balkans and Egypt.Responsible for leading this Fintech practice as a newly formed group company under the Informer Financial brand. Successfully formalised a global Systems Integrator Partnership with Temenos. Led all sales and marketing activity working in partnership with regional Temenos sales and services teams in EMEA, CIS and CEE which terminated when Temenos decided to acquire the business.

Lancy, Geneva, Ch

The Temenos CIS territory was further expanded in 2004 to include the Temenos CEE region. Primary responsibilities included sales leadership and regional services profitability. Establishing a new office in Warsaw, leading sales and managing regional services teams. Successfully signed multi-million Euro core banking software sales directly and in collaboration with regional SI partners including IBM and HP.

Lancy, Geneva, Ch

Held P&L responsibility for the Temenos CIS region based in Moscow where I setup the company's first regional office and I was the first Temenos employee on the ground. Led the successful acquisition of a local services team from a former Russian IT partner to address the urgent creation and localisation a ‘Russian Platform’. Developed a highly effective services operations team. Assumed leadership of all regional sales activity working with our central marketing team to promote the business. Grew a regional team of 60+ personnel including Sales, Pre-Sales, Consulting, Services, Support/Help Desk, Local Development and F&A. The region became profitable within its first full year of operation and achieved sales to regional banks including Bank of Latvia, Parex Bank, Menatep Bank, TRUST Investment Bank, National Bank of Uzbekistan, Ukrsotsbank (in Ukraine), and KMB Bank.

Lancy, Geneva, Ch

Responsible for all Temenos business partnerships globally that had generated ~50% of Globus/T24 client signings prior to the Temenos stock market floatation. Partners ranged from local introducers to regional implementation and systems integration partners. Responsibilities included setting targets and supporting partners to achieve targets, promoting the Temenos brand and raising product awareness, co-marketing, implementation services and supporting the execution of the 3-party legal contracting process.

Bradford On Avon, Wiltshire, Gb

Headhunted by a former Cap Gemini senior executive to lead sales as part of a major restructuring programme within Hitachi comprising the merger of 5 product divisions to form a new Information Systems Division. The focus of this division was the creation of a growing range of "Smart Solutions" that would leverage Hitachi's leadership position in chip and pin card technologies, Hitachi's supply of MONDEX systems for electronic cash, its range of middleware software, and its encrypted security devices for use on the internet. This resulted in a highly innovative range of "Smart" solutions that offered exciting new channels for customer acquisition, retention, and differentiation. Hitachi's strategy was to leverage the booming UK venture capital market to finance new dot-com technology collaborations which unfortunately came to an end when the VC market crashed 12 months later.

Montreal, Qc, Ca

Responsible for the amalgamation of Logica's various financial products including card management, POS/ATM switching, m-Commerce and Retail Banking solutions during a time of significant change within the group in the lead up to FTSE floatation.

Redwood City, Ca, Us

London, England, Gb