Andrew Ruffell

Andrew Ruffell Email and Phone Number

Founder, Managing Director and Head of Growth – Commercial Strategist – Sales Leader - Digital Marketeer - Demand Generator - Team Builder - Business Coach & Mentor – Constructive Disruptor @ Pathway Agency
Andrew Ruffell's Location
High Wycombe, England, United Kingdom, United Kingdom
Andrew Ruffell's Contact Details

Andrew Ruffell work email

Andrew Ruffell personal email

n/a
About Andrew Ruffell

I am the founder and head of growth at Pathway Agency, a digital growth agency that helps technology start-ups and scale-ups achieve their business and revenue goals. With over 25 years international experience in B2B enterprise technology sales, marketing, and business development, designing and executing effective go-to-market strategies, building and leading high-performing commercial teams, and cultivating strategic partnerships, I focus on delivering innovative and impactful solutions for my clients.I am passionate about enabling and empowering technology entrepreneurs and innovators to grow their businesses and realise their vision. I am a constructive disruptor, a business coach and a sales mentor, and I remain a lifelong learner and technology evangelist.

Andrew Ruffell's Current Company Details
Pathway Agency

Pathway Agency

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Founder, Managing Director and Head of Growth – Commercial Strategist – Sales Leader - Digital Marketeer - Demand Generator - Team Builder - Business Coach & Mentor – Constructive Disruptor
Andrew Ruffell Work Experience Details
  • Pathway Agency
    Founder, Managing Director And Head Of Growth
    Pathway Agency Aug 2023 - Present
    I am an international marketing, sales and business development specialist with 25+ years experience in driving revenue growth with a strong focus on helping technology start-ups and scale-ups! As a natural evolution of my management consultancy practice, I am today the founder of an exciting digital growth agency that we have called Pathway. It is leveraging my experience and my team’s outstanding track-record of delivering innovation and success - the result is a vibrant collective, capable of driving growth outcomes via a diverse range of strategic, digital and creative solutions including: Commercial strategy and Go-To-Market execution Sales, marketing and partnershipsInbound marketing and lead generation BrandingWebsite strategy and execution Top-tier, multi-faceted SEO plans HubSpot/CRM solutions (software expertise) including:HubSpot Sales Hub HubSpot Marketing Hub HubSpot Content HubHubSpot Service HubHubSpot Operations Hub
  • Pioneer & Development Solutions Limited
    Founder, Md, & Principal Consultant
    Pioneer & Development Solutions Limited Oct 2017 - Aug 2023
    High Wycombe, Buckinghamshire, Gb
    Leadership of niche Management Consultancy practice, delivering strategic advisory and interim management services. Client engagements spanning global business operations with emphasis on sales, partnerships, digital marketing and business development. Design and implement commercial strategies, define product roadmaps, detail business plans and implement operational procedures. Craft and execute effective new sales models. Identify company growth opportunities. Create and clarify goals related to performance and growth. Devise and implement lead-generation campaigns. Facilitate strategy reviews and lead client workshops. Utilise Key Performance Indicators (KPIs) for performance comparisons to gauge goal realisation. Author client reports and deliver board-level presentations.
  • Atoma Technologies
    Interim Chief Commercial Officer
    Atoma Technologies Jan 2017 - Dec 2017
    London, England, Gb
    Hired, trained, motivated, and coached sales, pre sales and partner teams. Oversaw their development and achievement of commercial strategy objectives. Ensured business activities aligned with organisational objectives. Collaborated with internal development and delivery teams to develop strategies which boosted product awareness. Cultivated key partnerships to accelerate company growth. Assisted in budget development, reviews and financial reporting. Studied industry trends and identified commercial threats and opportunities inputting to effective product strategy and sales development.
  • The Core Banking Group
    Joint Ceo And Cco
    The Core Banking Group Jan 2012 - Dec 2016
    Charted the successful merger with FOT to create a DevOps software and services organisation. Led the acquisition of Verisim IP to fast-track the implementation of an e-Learning platform. Directed post-merger initiatives including sales, marketing, client implementations and software development. Created and managed strategic sales and marketing plans that drove revenue growth. Cultivated internal and external relationships to fulfil organisational vision and objectives. ● Scaled the business within 12 months of merger to capture new client sales of €3.2M+.● Yielded 300%+ increase in sales revenue plus 20% annual maintenance committal over 5 year term● Penetrated the Canadian marketplace with a focus on Credit Unions
  • Elixise Limited
    Founder & Managing Director
    Elixise Limited Nov 2006 - Dec 2011
    Created and led a specialist IT consultancy focused on project implementation, project upgrade and programme rescue for banks and FI’s within the core banking domain. A strong focus on helping clients to realise measurable ROI from their investment in core banking software. Typically engaging for the duration of the project lifecycle offering a blend of programme advisory, programme assurance capacity and domain skills required from programme conception through to successful 'go-live', and beyond with ‘post live’ support. Other services offered included software system selection, vendor selection, programme management, programme assurance, programme rescue, and quality assurance.
  • Informer Group A.E.
    Deputy Ceo
    Informer Group A.E. 2005 - 2006
    Headhunted by the chairman of INFORMER SA group of companies based in Athens, Greece. Informer SA was primarily a Systems Integration and Software Development business, of which ~60% of the group's turnover stemmed from its partnership with Temenos, selling and implementing the T24 core banking platform across the Balkans and Egypt.Responsible for leading this Fintech practice as a newly formed group company under the Informer Financial brand. Successfully formalised a global Systems Integrator Partnership with Temenos. Led all sales and marketing activity working in partnership with regional Temenos sales and services teams in EMEA, CIS and CEE which terminated when Temenos decided to acquire the business.
  • Temenos
    Vp & Regional Director Cee
    Temenos 2004 - 2005
    Lancy, Geneva, Ch
    The Temenos CIS territory was further expanded in 2004 to include the Temenos CEE region. Primary responsibilities included sales leadership and regional services profitability. Establishing a new office in Warsaw, leading sales and managing regional services teams. Successfully signed multi-million Euro core banking software sales directly and in collaboration with regional SI partners including IBM and HP.
  • Temenos
    General Director - Russia/Cis
    Temenos Feb 2002 - Dec 2004
    Lancy, Geneva, Ch
    Held P&L responsibility for the Temenos CIS region based in Moscow where I setup the company's first regional office and I was the first Temenos employee on the ground. Led the successful acquisition of a local services team from a former Russian IT partner to address the urgent creation and localisation a ‘Russian Platform’. Developed a highly effective services operations team. Assumed leadership of all regional sales activity working with our central marketing team to promote the business. Grew a regional team of 60+ personnel including Sales, Pre-Sales, Consulting, Services, Support/Help Desk, Local Development and F&A. The region became profitable within its first full year of operation and achieved sales to regional banks including Bank of Latvia, Parex Bank, Menatep Bank, TRUST Investment Bank, National Bank of Uzbekistan, Ukrsotsbank (in Ukraine), and KMB Bank.
  • Temenos
    Head Of Global Business Partnerships
    Temenos Aug 2001 - Feb 2002
    Lancy, Geneva, Ch
    Responsible for all Temenos business partnerships globally that had generated ~50% of Globus/T24 client signings prior to the Temenos stock market floatation. Partners ranged from local introducers to regional implementation and systems integration partners. Responsibilities included setting targets and supporting partners to achieve targets, promoting the Temenos brand and raising product awareness, co-marketing, implementation services and supporting the execution of the 3-party legal contracting process.
  • Hitachi Information Control Systems Europe
    Director Of Sales & Marketing
    Hitachi Information Control Systems Europe Jan 2000 - Jan 2001
    Bradford On Avon, Wiltshire, Gb
    Headhunted by a former Cap Gemini senior executive to lead sales as part of a major restructuring programme within Hitachi comprising the merger of 5 product divisions to form a new Information Systems Division. The focus of this division was the creation of a growing range of "Smart Solutions" that would leverage Hitachi's leadership position in chip and pin card technologies, Hitachi's supply of MONDEX systems for electronic cash, its range of middleware software, and its encrypted security devices for use on the internet. This resulted in a highly innovative range of "Smart" solutions that offered exciting new channels for customer acquisition, retention, and differentiation. Hitachi's strategy was to leverage the booming UK venture capital market to finance new dot-com technology collaborations which unfortunately came to an end when the VC market crashed 12 months later.
  • Logica
    Divisional Director
    Logica Aug 1999 - Nov 2000
    Montreal, Qc, Ca
    Responsible for the amalgamation of Logica's various financial products including card management, POS/ATM switching, m-Commerce and Retail Banking solutions during a time of significant change within the group in the lead up to FTSE floatation.
  • Versant
    Md Versant Financial
    Versant 1997 - 1999
    Redwood City, Ca, Us
  • Financial Times
    European Sales Director
    Financial Times 1991 - 1995
    London, England, Gb

Andrew Ruffell Skills

Banking Core Banking Business Analysis Business Development Requirements Analysis Integration Payments Management Banking Software Business Process Business Transformation Software Project Management Program Management Business Intelligence Retail Banking It Strategy Finance Financial Services Project Management Risk Management Consulting Data Migration Pre Sales Business Strategy Temenos T24 Payment Systems Private Banking Mergers Internet Banking

Andrew Ruffell Education Details

  • Harrow College
    Harrow College
    Mechanical Engineering Related Technologies/Technicians

Frequently Asked Questions about Andrew Ruffell

What company does Andrew Ruffell work for?

Andrew Ruffell works for Pathway Agency

What is Andrew Ruffell's role at the current company?

Andrew Ruffell's current role is Founder, Managing Director and Head of Growth – Commercial Strategist – Sales Leader - Digital Marketeer - Demand Generator - Team Builder - Business Coach & Mentor – Constructive Disruptor.

What is Andrew Ruffell's email address?

Andrew Ruffell's email address is ar****@****ma.tech

What is Andrew Ruffell's direct phone number?

Andrew Ruffell's direct phone number is +4414944*****

What schools did Andrew Ruffell attend?

Andrew Ruffell attended Harrow College.

What skills is Andrew Ruffell known for?

Andrew Ruffell has skills like Banking, Core Banking, Business Analysis, Business Development, Requirements Analysis, Integration, Payments, Management, Banking Software, Business Process, Business Transformation, Software Project Management.

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