Andrew Ryder Email & Phone Number

Toronto, On, Ca

New York, Ny, Us

I lead global strategy for Samsung, one of Edelman's largest global clients. My role includes brand, communications and digital strategy, evolving our work and client relationships. I also play a large role in people and career development for our strategy community at Edelman.

New York, Ny, Us

I oversaw our fantastically talented Integrated Solutions, Brand and Corporate Communications, Data & Intelligence teams for Edelman across Hong Kong, Taiwan and Thailand. Our clients spread across NGOs, technology, food & beverage, airlines, travel and hospitality, financial services, spirits, sports & leisure. I helped clients build their brand's long term strategy from consumer and competition research, insight discovery and conceptualization, idea generation and communication planning.

New York, Ny, Us

I was promoted to Head of Hong Kong in caretaking capacity until a planned return to Canada in summer 2022. I lead and mentored a team of 116 consultants in Hong Kong and 12 consultants in Taiwan, and achieved 10% YOY growth for our FY22 (July 1 2021 - June 30, 2022). Over this stretch, we were named Campaign Greater China PR Agency of the Year 2021 and Best Culture (Bronze) 2021.We were also voted as “Best Companies to work in Asia 2022” by HR Asia.

London, London, Gb

I had the privilege of managing a fantastically talented group of strategists and social media marketers. I helped clients develop their brands in a digital context from consumer and competition research, insight discovery and conceptualization, idea generation and digital communication planning. I also developed strategy for social media clients, driving engagement through social media campaigns and managing the social communities of our ever-growing portfolio of social media clients, globally, regionally, in Greater China and in Hong Kong.I developed digital strategy for Global, Regional and Local brands in the luxury cosmetics, automobile, fashion retail, FMCG, insurance, finance, watches & jewellery and hospitality industries. My focus was primarily digital but I’ve also adapted strategies for ATL, out-of-home, in-store and events.Isobar HK won Digital Agency of the Year in 2015 (Campaign Asia and Markies) and 2014 (Markies). I am also particularly proud of Isobar HK's silver for Social Media Agency of the Year 2015 (Markies), all work that was produced by my team.

Toronto, Ontario, Ca

My strong desire to learn and my competitive edge led me back to school to pursue an MBA 9 years into my career. My MBA studies were focused on three main areas: international business (where my work experience and global interests lie); marketing and strategy (where I see myself within an organisation); leadership (where I can make my mark on business success). As a connector and involved student, I’ve looked to help my fellow classmates and alumni: As the Vice-President of Careers for the Rotman Marketing Association, as the co-captain of the Rotman men’s soccer team, and as a connector of ‘Rotmanites’ with others.

I was fortunate to secure a position as 1 of 4 MBA interns, selected from a pool of 100+ applicants, for IBM’s premier internship program, Extreme Blue. I had the amazing opportunity to work with three top-of-class software development interns to design, build and test a prototype of a web application connecting IBM’s social media analytics software to social media management system Hootsuite. While leading the team’s business pitch and crafting the digital strategy, project financials, go-to-market strategy and marketing strategy (including creative and a product marketing video), I focused on team collaboration, cohesiveness, open discussion and trust to help our team develop the best possible product prototype for IBM. My team was selected to pitch to IBM C-level executives at IBM´s global head office, based on the product’s innovation and market relevance. We gained corporate approval for our web application and the product was added to IBM’s product road map for delivery in 2013.

Wan Chai, Hong Kong, Hk

At the start of the financial crisis of 2008, I took on the challenge of joining Moni-Media founder David Francois, to develop the Hong Kong market. My role was two-fold: • Develop client relationships (from initial cold calling, client presentations, responding to RFPs and proposal development) in the retail, hospitality/leisure and media verticals. • Lead digital client strategy creation and account management (online campaign creation, development and implementation; content strategy design and development for websites and social media channels; online/offline campaign execution)I had tremendous success during my time at Moni-Media: I secured and expanded our client base (The Venetian Macao, Estee Lauder, Crocs, South China Morning Post, Wall Street Journal, Cartoon Networks were all clients I brought in and/or led for our agency); I created digital strategy and developed successful regional, national and multi-lingual campaigns for my clients; I was instrumental in helping double our team size resulting in geographical expansion to Singapore;Moni-Media provided a dynamic and thorough training ground in the digital space. Under David’s leadership I learned the importance of resolute client relationship building and management, of well-timed risk-taking, of conducting business in line with personal values and of treating and managing staff with trust and respect.

Cn

My search for career mentorship led me to Virtual Village, an ecommerce start-up that I joined as employee #12. I chose this role as I reported directly into David Heap, Virtual Village’s CEO. David, who had previously presided over a Fortune 1000 computer supplies company, is the embodiment of a visionary, driven and successful entrepreneur. David’s mentorship was invaluable in my career. He taught how to lead and communicate clearly from the top, how to effectively manage employees (not abdicate to them), how to motivate a team for immediate action and the mindset needed to drive relentlessly for success.I learned how to apply my relationship development abilities to successfully manage a team through his mentorship. I had the privilege to hire, train and manage a fantastically talented group of 15 sales and marketing staff, from 9 different nationalities. Some of the key things we did to drive success included a heavy focus on team collaboration and daily information sharing in a direct communication style. I led the building of processes to provide a solid foundation to evolve and grow the business: I led our efforts to diversify our reliance on eBay as our main sales channel by driving ROI-positive online marketing initiatives to our ecommerce portal through highly targeted search engine marketing (Google Adwords) and segmented email marketing. Through our incredible growth, I instilled trust in my team, nurtured leaders within the team, and provided opportunities for self-development. These were the hallmark of my leadership approach. And throughout our growth to over 120 employees, I continued to learn from the direct transfer of knowledge from David.

I left the confortable confines of life in Canada for a career and life experience in Uganda. I secured funding for our organisation to bring life-changing opportunities for disadvantaged kids in Uganda. The Kids League is a sports-focused NGO helping thousands of children from different social, economic and religious backgrounds learn important health messages and issues including HIV/AIDs awareness. I was incredibly fortunate to work with the founder, Trevor Dudley, and develop powerful life opportunities for kids.I was instrumental in growing the organisation from one soccer league in Gulu town to include Kitgum, Arua, and Kimuli districts as well as leagues within IDP camps. I helped secure international donor funding from organisations like UNICEF, USAID and the WHO as well as renewing 100% of corporate sponsorship deals for our league in Kampala.

I joined Rogers as an assistant to the project Director of the $20M Rogers Wireless rebrand efforts. The direct access to project-lead Leona McCharles proved to be a priceless learning experience.

I was selected to run one of Queen’s University’s very competitive student-run businesses. I hired and managed a team of 41 staff and 10 graphic designers, helping grow the business 10% YOY and grow the graphic design department by 60% YOY.

Mba, Marketing, Strategy And International Business

Post Graduate Certificate, Sport And Event Marketing

Bah, Economics