Clients include KB Home, American Express, and Central Pacific BankWorking with a small team on a tight timeline, we turned a “light redesign” of several page templates into a redesign of most of the KB home website. We re-imagined all the pages in the customer purchase funnel, streamlining the experience and introducing a new content system that would guide home buyers and assert key brand differentiators.My work for KB Home includes:• Using user journey data to create a site strategy that would make each page in the purchase funnel distinct and useful• Defining a framework for new “Tips & Guides” content• Developing a system to introduce the new articles to users in intuitive places throughout the site• Establishing the hierarchy for content and interactions on key pages• Creating briefs and providing feedback for UX and design• Writing copy for interactions and common elements across page templates

Clients included Southern California Edison, Microsoft, Acura, Linksys, Belkin, and NestléAs the Creative Lead for the SCE account, I guided a team of graphic designers, copywriters, and user experience designers to the successful completion of a wide variety of projects. I also collaborated with digital strategists to create strategies, roadmaps, and visioning demonstrations that were instrumental in winning new work and growing our reputation with the clients.Some of my many efforts for SCE included:• Providing creative direction for an electric vehicle rebate campaign that spanned social, email, direct mail, and websites—achieving 175,000 applications in the first five months• Launching the digital components of rebranding effort that saw a 17 point lift in brand favorability• Authoring a communications strategy to help customers understand upcoming changes to statewide electrical service• Gathering requirements and creating a technical roadmap to automate the brand’s marketing efforts—our first test saw email open rates as high as 63%• Making tactical changes to web pages over seven sprints that would each return an immediate boost to customer satisfaction scores• Fleshing out requirements for a complex transactional flow that had to comply with state regulationsMy work for other clients included:• Developing visual, tone of voice, and social media style guides• Concepting and creating content for brand social channels• Developing the creative approach and writing copy for an award-winning mobile campaign• Producing video and audio contentI made office culture a priority by leading several staff-wide “Lunch and Learns,” participating in a variety of groups, creating dozens of internal presentations about curious trends and ideas in the energy industry, and even leading a Bob Ross paint-along.In 2018, I was the recipient of the “Together” award—one of four awards in the Los Angeles office representing the core values of the company.

"WTF" (working title) - The History ChannelThis TV and digital media concept for the History Channel featured cool and surprising segments on a wide variety of subjects. From ranking the most painful insect stings in the world to revealing the secrets of cocaine-smuggling submarines off the coast of California, "WTF" delivers astonishing fact after astonishing fact. My responsibilities primarily included crafting catchy stories for a wide variety of segments, writing scripts for narration and editing, and providing feedback to editors.

"So You Think You'd Survive" - The Weather ChannelFor the second season of “So You Think You’d Survive,” the executive producers enlisted me to provide a unified voice for the show. The program features a variety of different storytelling elements, including dramatic caught-on-tape video, expert and survivor interviews, as well as quizzes meant to test the audience’s knowledge. My chief responsibilities were to revise the structure of the scripts, rewrite narrator voiceover, and provide detailed notes for editors.

As a content strategist and copywriter, I collaborated with a team of writers, designers, and developers to launch a new website for an enterprise 3D printing service bureau.Responsibilities included:• Defining tone and messaging for website content• Working with graphic and user experience designers to ensure the website would be effective tool for the business and a valuable resource for customers• Developing new business strategies for the company• Writing educational and marketing copy for complex 3D printing technologies and services

"TruTV's Top Funniest"​ – TruTV"TruTV's Top Funniest" is a funny, fast-paced clip show that features hundreds of viral videos with irreverent and entertaining narrator voiceover. My primary responsibilities were to compile videos into comically themed compilations and write voiceover.

"Everything You Didn't Know About Animals"​ - Nat Geo WildA fun and flashy television program, "Everything You Didn't Know About Animals" gives audiences a fresh perspective on some well-known animals by providing entertaining facts and trivia about all kinds of critters. Responsibilities included:• Developing pitches for segments based in part on my somewhat obsessive knowledge of animals• Synthesizing interesting facts and video to develop a unique and new “take” for each animal• Conducting extensive research for segments, including reviewing academic papers and studies• Writing segments that generally were between 10 and 15 minutes long

"So You Think You'd Survive" - The Weather Channel

"Do or Die" [16 episodes] - Nat Geo

"World's Deadliest" [3 episodes] - Nat Geo Wild

"Mudcats" [Episode 209] - Nat Geo

"Top 20 Most Shocking" [Episodes 601-604] - truTV

"World's Wildest Police Videos" [Season 5, 7 episodes] - Spike TV

"Top 20 Most Shocking" [Seasons 1-5, 65 episodes] - truTV

"Most Shocking" [Seasons 7-8, 10 episodes] - truTV

"Most Daring" [Seasons 1-4, 50 episodes] - truTV

"National Lampoon's Gamers" [15 episodes] - NL College Network