Andy Cheng Email & Phone Number

Cupertino, California, US

• Responsible for business and enterprise apps as well as Mobile Device Management providers.
• Identify high potential iOS, iPadOS, macOS, watchOS, tvOS, visionOS developers and support their product roadmap.
• Enable app developers to leverage Apple's latest platform technologies.

Cupertino, California, US

• Created programs and developed technical marketing content to help IT and mobility executives and decision‐makers in business and healthcare implement Apple products across their enterprise.
• Evangelized Apple’s platforms and services and demonstrated to customers how they could transform the work environment.
• Worked with customers and strategic partners to identify product needs and partnered with internal teams to prioritize these requirements.
• Helped scale the enterprise and education beta testing program to over 600 companies.

Leverkusen, North Rhine-Westphalia, DE

• Oversaw global marketing, formulate strategy and tactical plan for messaging, brand identity, social media, online, conferences and public relations.
• Orchestrated from scratch, successful commercialization of a new product brand, ViviTouch®.
• Developed co-marketing strategies with customer accounts: mophie®, Able Planet®, MadCatz®, and Audio-Technica®.

Santa Clara, CA, US

• Responsible for generating nearly a third of annual revenue from tuition for business school.
• Managed Executive MBA national marketing and recruitment strategy increasing applications by 15%.

San Mateo, CA, US

• Managed over 40 in-house accounts and increased revenue contributions.
• Partnered with Sales to secure major projects with DPR Construction, Webcor Builders and Anshen+Allen.

• Client service manager for over 100 clients such Bank of America, HP, Fidelity, U.S. Defense Intelligence Agency, Deloitte, Boston Consulting Group, American Express.
• Advised CEO on company’s mission, vision, values and long term strategic plan.
• Established sales metrics, developed revenue forecasts and increased product pricing.

Cupertino, California, US

• Executed sales strategies with staff of 17 employees that reversed -11% sales decline to +23% increase for number of computer units sold year over year.
• Launched initiatives to attract small business owners and increased market pentration to 20% of revenue.

Boston, MA, US

• Served as the corporate liaison for Jumpstart and Pearson Education’s 3 year, $2.5 million partnership.
• Consulted for Jumpstart’s CEO reviewing the partnership’s past performance and proposing future strategies.
• Designed and managed a corporate volunteer program for Pearson employees, consisting of 8 service initiatives, in 15 cities.
• Created and facilitated a workshop on corporate partnerships for annual company training.

Fort Lauderdale, FL, US

• With a $3.3 million budget, managed, motivated, and trained a total of 87 full-time and part-time employees in nine locations.
• Averaged one of highest retention rates in company, maintaining 92% of members.

Brussels, Belgium, BE

• Advised clients on how to reach their financial goals; improved clients’ existing portfolios and implemented new long-term investment plans.
• Built client base through cold calls and referrals. Managed 187 clients and $710,000 in assets.
• One of the top ten sales-producing representatives at Fortis, Inc. for four months.

Mba

Mba

Ba, Business Management, Psychology

Education record

Web Design And Interactive Media (21 Credits)