Led a team of 5 front-line managers and 24 indirect team members across the East CPG region covering 70+ accounts and $110M+ in annual revenue. Set annual strategic goals and objectives as part of the CPG senior leadership team. Facilitated and led weekly video presentations sharing critical initiatives, training updates, and celebrating wins with 100+ revenue team and cross-functional team members. Acted as a strategic advisor for cross-functional guidance with Analytics, Marketing, Product, and Sales Enablement teams for new tools, processes, and platform enhancements.Key accomplishments included having grew revenue by $28.5M (+49%) in 2023 and an additional $22M (+26%) in 2024. Negotiated multi-million-dollar client partnerships ranging from $4M to $12M in revenue. Recognized for overall team sales performance in the 2023 Inaugural Ibotta Century Club. Consistently delivered the highest average client fees and revenue percentage for the organization, driven by the team's strong negotiation skills and management of major clients.Received praise for strong leadership and coaching skills after delivering an impactful motivational speech at the H2 2023 sales kickoff to refocus the team on future success. Coached and developed multiple frontline managers while fostering an empathetic culture.

Led a team of 8 client-facing associates in the day-to-day relationship management of 40+ large CPG accounts comprising over $21M in annual revenue. Coached direct reports in setting the strategic vision across top accounts and provided guidance on client rates, sales strategy, complex program execution, and measurement. Maintained relationships with key center-of-excellence, procurement, brand, and shopper marketing clients. Worked cross-functionally on departmental projects with Analytics, Business Intelligence, Product Marketing, Client Marketing, Product Management, and the Sales Enablement Team.Key accomplishments included having exceeded annual team revenue goals in 3 out of 4 years, at an average of 108% to goal. Led the team in securing significant breakthroughs with multiple clients, transforming them from low or zero-revenue contributors to Ibotta’s top 15 revenue accounts. Promoted several team members after personally hiring them and guiding their development. Served as the subject matter expert between the CPG Client team and the CPG Client Analytics team to influence and prioritize multiple new analytics tools and reports that added significant value in pre-sale efforts and post-campaign recap analyses.

Tasked with driving new business across several large CPG clients in the Northeast, many of which had become dormant or had not previously partnered with Ibotta.Key accomplishments included having achieved major breakthroughs with several dormant accounts, including PepsiCo, Duracell, Campbell’s Soup Co., and Mondelez driving new revenue and positioning accounts for significant growth as the Ibotta team continued to expand. Early success led to the ownership of the high-priority Unilever account in 2017, leading to securing the largest single campaign contract in company history to date at $2.4M and further leading to Unilever becoming the organization’s largest account.

Responsible for driving year-over-year revenue growth across all product lines. Led shopper marketing sales and execution while building relationships with client leadership, brands, and affiliated agencies. Provided ongoing training and mentorship to Junior Sales Executives and On-Site Liaisons.Key accomplishments included having drove $2.7M in new business programs in 2015, achieving 168% to goal. Grew Unilever account to record sales in 2014, finishing at 126% to goal, a $9.2M increase over the prior year baseline and the largest year-over-year account growth among the 60+ CPG sales executive team. Delivered the single largest revenue total for digital coupons, acquisition email, and targeted digital media among 440+ sales executives across all Valassis divisions in 2014.

Introduced, consulted and executed integrated digital marketing solutions to CPG clients. Supported Valassis core Sales Executives to provide them with the most up to date information regarding industry trends, product introductions and performance metrics.

Assist core sales team in selling, marketing and execution of campaigns for strategic CPG clients