Oversaw all customer retention efforts through marketing communication, brand messaging and measurement strategy in partnership with Operations. This included promoting and developing the customer ordering technology platforms to gain efficiencies and customer satisfaction. Customer retention represents 90% of Byram Healthcare revenue.Also responsible for managing all marketing activities for the Ostomy product line. This included managing relationships with product suppliers and the Ostomy community at large. The Ostomy business grew 175% over the past 11 years and Byram Healthcare is the leader in this category.

Responsible to manage the marketing activities for the Ostomy and Breast Pump product categories. This included developing and managing promotional campaigns and working with key supplier partners. These key supplier partners included Hollister, ConvaTec, Coloplast, Medela and Ameda. The two product categories I managed represent nearly one-third of the company revenue.Accomplishments include the continued growth of Byram's Ostomy market share ahead of overall market growth and nearly tripling Breast Pump sales from 2013 to 2014. The company is considered a leader in the DME Ostomy and Breast Pump space.

Maintained marketing responsibilities for two products primarily used in the OB/GYN office. The first product treats heavy menstrual bleeding (class III device) and the second product is a diagnostic device for urinary incontinence.Managed and coordinated all aspects of the product launch of a class III device. This included organizing physician focus groups, developing marketing collateral material, creating an ad campaign and training the sales force.Organized and manage a group of 60 physician consultants who are experts for one or both products. Coordinate various speaker engagements and one-on-one physician training programs. Responsible to manage and update clinical support for the class III device. This included initiating and coordinating the activities of a CME-certified paper published in a major trade journal. It also includes launching a two-arm randomized clinical study that is currently under development.The two devices I manage represent 30% of the sales force in-office product offering.

Took the lead in the development and implementation of the Strategic Business Plan, Forecast, Market Research, Marketing Campaigns, Training and ongoing Product Maintenance for a hip resurfacing implant product and an innovative line of minimally invasive instruments (MIS) for Orthopedic Surgeons. Worked with world-renowned orthopedic surgeons to develop, implement and maintain the surgeon didactic and cadaver training program for hip resurfacing that proved instrumental in receiving FDA approval for this class III device.Responsible for the continued success of the products including tracking sales, adding line extensions, performing product surveillance and monitoring competition.Developed collateral for both the sales force and the customer. This included surgical techniques, training material, product presentations and advertising.Worked collaboratively with company operations, marketing communications, clinical research, customer service and R&D to maintain product success in the market place.Responsible to support sales force in the field and present product at key industry trade shows.Considered expert in the field and supported surgeons in the OR.Created a first-to-market on-line interactive training program for Orthopedic Surgeons and Sales Reps on the techniques of Minimally Invasive Hip Surgery. This included overall project management and contract negotiation with the vendor.Recognized as one of the key training experts within the company.Was instrumental in creating two patient registries to track the safety and efficacy of the hip resurfacing implant and a new innovative surgical hip approach.

Worldwide manufacturer and distributor of medical life saving devices and training tools. As Product Marketing ManagerIn collaboration with the American Heart Association, developed and implemented the Business Plan, Forecast, Pricing scheme, Marketing Programs, Sales Collateral and Sales Force Training for an interactive software training program for the healthcare professional market. Participated in sales calls with major accounts. Was responsible to meet sales and gross profit goals. Successfully established this product as a significant revenue/profit source for Laerdal.As Business FacilitatorConducted Market Research which included developing a competitive analysis, providing Marketing Input, composing a Business Plan and designing the Launch Schedule for three medical devices and one training product. Responsible to report project progress to the CEO and Board of Directors.