Andrew Shapin is a Non Executive Director at Primal Strength. He possess expertise in e commerce, multi channel retail, multi channel marketing, online marketing, marketing strategy and 43 more skills. Colleagues describe him as "I asked Andrew to join the Cotswold Company as Non exec chair in 2010 and it was one of the smartest decisions I made. Initially he helped us shape the board and devise our governance structure providing discipline for the exec team. We spoke weekly as well as at monthly board meetings and he regularly helped me clarify thinking about how to grow the company profitably (and think big) which we did more than 3x. I often relied on his natural talent for dealing with people and his strong instincts as a marketer. Andrew was also instrumental in helping drive the business towards a PE transaction focussing the exec team on long term value drivers, inspiring and supporting us when needed and putting across tough challenge as well. He was fun to work with, a natural leader and real mentor for me. " and "I have been lucky enough to work with many of the UK’s retail CEO’s. Having worked closely with Andrew for 8+ years, I have no doubt that Andrew ranks amongst the best. Andrew possesses a sharp intellect, focused curiosity, incredible energy and a passion which is nothing short of inspiring. I have found Andrew to be decisive, collegiate, pragmatic, brave, demanding and motivating in equal measure. Andrew’s combines the ability to develop a clear vision, build a comprehensive strategic plan, communicate it effectively, and is experienced enough to spot where it might go wrong. Andrew engenders great loyalty and trust from from those who work with him. He sets high standards, expects the best and leads by example. A coach, a mentor, a brilliant leader."