Andrey Shepelev Email & Phone Number

Helsinki, Uusimaa, Finland

Clients: Kimberly Clark, EXEED, PEPSICO, SOPHARMA- 15+ developed and implemented overall media planning strategies for advertising campaigns, ensuring that the chosen media channels are effective in reaching target audiences- 30+ people, 10+ departments - Collaborated with cross-functional teams, such as creative, account management, and research, to develop integrated media plans that align with brand objectives and consumer insights- Analyzed campaign performance data and provide recommendations for optimizing media spend, budget allocation, and creative execution- Proactively monitored industry trends and emerging media technologies to stay abreast of new opportunities and challenges in the advertising landscape- Managed day-to-day operations of the media team, including assigning tasks, providing guidance, and coaching team members to enhance their skills and productivity- 9,5 out of 10 points overall NPS score by key clients - Liaised with clients to ensure that their advertising needs are met and that they have a clear understanding of the agency’s capabilities and media solutions- Foster positive relationships with media suppliers and partners to secure competitive rates, exclusive deals, and access to premium ad spacesAchievements- Achieved 9.5/10 NPS score from key clients- Launched CSR project with 30% TA reach overdelivery- Increased new autobrand sales 3x vs previous year

- Managed a team of 5 people & collaborated with 20+ in cross-functional departments- Searched for and implemented new optimization tools and media instruments to achieve business goals reducing CPL by 17%- Market analysis, formation of hypotheses for improving the product- Coordinated with suppliers to meet planned KPIs & optimized costs of services- Implemented automated recruitment tools- Developed HR brand's strategy with agency & internal departmentsAchievements- Reduced CPL by 17% through new optimization tools- Cut advertising costs by 5% with pilot analytical model- Boosted HR brand rating by ~10% on key reviews

Moscow, Russian Federation

Clients: Jaguar Land Rover, Yandex, BAT, Dyson, Huggies- Managed cross-functional departments within the agency (25+ people) and suppliers (CRM, ORM, Ecom, others), in personal submission - 3-5 people (task setting, tracking, result evaluation, motivation)- Worked with brand media budgets of 300 Mln - 1B RUR /yr- For the first time in a competitive category for a brand, we launched a cashback mechanics in the superapp of a top bank, which allowed us to increase the av check by 56% and get +18 million profits as a part of the promotion- Implemented a personalized approach to the promotion strategy of the BCC market leader (result: after measuring the brand metrics, the memorability of the video increased by 5pp, the intention to buy by 8pp)- Developed a media strategy for brands, participated in tenders (analysis of the market, category, target audience, competitors, past campaigns, identification of touchpoints, implementation of strategic recommendations => for example, entered the marketplace with a new brand zone format which attracted 44 thousand users and 6 million additional profit)- Found new points for business growth (launch of new formats - Collaborative Ads with max ROAS 1540%, implementation of overlays - ROAS 1240%), conducted BLS, BHT research to evaluate the results of ad campaigns- Analyzed media plans prepared by related departments (offline / digital - Social, Paid Search, Programmatic, CPA, OLV) for compliance with the Client's brief, KPI's, business and communication tasksAchievements- Developed Effie 2022 Winner Project “Father is also Mother”https://winners.effie.ru/2022/spefial-nye-nominafii/biznes-vyzovy/proryv-v-marketinge/papa-tozhe-mama- Increased video memorability by 5pp, purchase intent by 8pp- Attracted 44K users, generated 6M profit with new brand zone- Boosted average check by 56%, added 18M profit via cashback in bank's App

Client: Volkswagen (MAN, LCV)- Planned(via Palomars, Galileo, Supernova tech tools), Run & Optimized advertisement campaigns in media channels (TV, Radio, OOH, Print). Thanks to an effective media plan & implemented optimization tools, it was possible to save 15% of the client's annual budget for promotion while maintaining the planned KPIs- Day-to-day ad campaigns control, efficiency analysis, evaluated the results of advertising campaigns, monitored advertising market to track new trends & to find new touchpoints for business' growth - Communicated with client's team, agency departments, global team (including stakeholders) on a daily basis to build up an effective partnership. Prepared PCA&PBA on past campaigns and presented them to the business with recommendations on budget optimization- Conducted researches & analyses of competitors, business categories, consumer trends using Mediascope tech tools- Controlled over financial and legal support of project contracts, payments, closing documents, expenditure of the Client's funds, etc .Achievements - Saved 20-30% of annual budget while maintaining KPIs- Optimized ad campaigns using Palomars, Galileo, Supernova- Presented PCA&PBA with budget optimization recommendations

- Increased sales by 30% during high seasons- Enhanced customer satisfaction through personalized recommendations- Strengthened client loyalty with proactive relationship management- Guided clients and recommended Nespresso products to satisfy clients' needs & to increase average check