Andrew Shripka Email & Phone Number

Boca Raton, Florida, Us

Rockford, Mi, Us

Brand & consumer driven general manager for Wolverine Worldwide's largest licensed brand; Caterpillar, a brand consistently recognized by Interbrand as one of the top 100 most valuable brands in the world.

Rockford, Mi, Us

Responsible for global brand strategy & marketing communications of the company's 135 year old namesake brand. Lead a team across strategy, retail, digital, PR, visual merch, and creative. Charged with growing the brand within and beyond its core work business with a focus on three things:- Brand Purpose: via an intense focus around Wolverine's brand purpose of recognizing and supporting the American Worker, have established key brand partnerships with the likes of Metallica, Mike Rowe, and Old Rip Van Winkle Distilleries, with activations generating more than 6B earned media impressions in 2020.- Digital & DTC First Marketing Focus: retooled marketing focus to a Digita/DTC first approach, via special edition product, exclusive assortments, and performance-oriented marketing, contributing to 45% YOY growth since 2016.- Breakthrough Product Marketing: Orchestrated the launch of the Wolverine Hellcat UltraSpring in 2020, with the franchise becoming a top 3 performer for the brand within 6 months.

Battle Creek, Michigan, Us

Charged with changing the cultural conversation around Kellogg's cereal from one of an old unhealthy breakfast food to one of a beloved Instagram-worthy food that puts smiles on peoples faces.- Drove a sustained 5% increase in Kellogg's stock price via the opening of the company's first-ever café, Kellogg's NYC, resulting in the company's largest ever PR effort and delivering a 450% ROI.- Served as the primary corporate spokesperson for the Kellogg’s NYC effort, appearing across major outlets including CBS, CNBC, MSNBC, New York Times, and Wall Street Journal.- Transformed Kellogg’s Olympics sponsorship model, slashing investment by 67% while maintaining same reach to previous years, resulting in a 150% improvement in the ROI of the total program.

Solana Beach, California, Us

Responsible for the P&L, brand equity, and innovation pipeline for the Kashi & Bear Naked cereal portfolios.- Led the development of a 2015 Kashi brand restage plan including refined brand positioning and identity, communications, and category architecture with print advertising testing among top 5 of all print messages ever tested across Kellogg Co.- Managed a product innovation and renovation pipeline of 15+ initiatives with a focus on converting the entire Kashi brand franchise to Non-GMO Project Verified by year-end 2015, and increasing use of organic ingredients year over year, including the launch of "Sweet Potato Sunshine" & "Sprouted Grains" cereals.- Assisted with the development of the 2015 commercial plans presenting directly to the Kellogg CEO and helped to transition the business back to its original home in La Jolla, CA by year-end 2014

Grand Rapids, Michigan, Us

Responsible for the total management of the Meijer branded grocery portfolio that spanned 5 brands across 3,000+ SKUs with $1 billion+ in sales. Managed a team of 10 senior brand managers and own brand leads.- Drove a brand transformation initiative that included the development of portfolio architecture and refined brand positions to turn 5 private “labels” into 3-4 consumer-driven brands. Reviewed and gained alignment directly from the company owner and his executive leadership team- Built a new center store ice cream and yogurt brand (Purple Cow) that delivered 30%+ growth in year 1 - Managed an innovation pipeline of 150+ initiatives with suppliers from 15 countries around the world

Battle Creek, Michigan, Us

Responsible for the 2012-16 marketing innovation strategy for Special K cereal, nutrition bars, and beverages.- Partnered with a cross-functional team across brand marketing, product development, market research, packaging, supply chain, and finance to execute on innovation strategy.- Delivered a Special K Chocolatey Strawberry limited edition cereal from concept to completion in 8 weeks, with tremendous support from the above-mentioned cross-functional team. The item hit shelves January 2013 and was specifically mentioned in the Q1 earnings call by the CEO as a key driver of innovation growth.- Led the strategic development of Special K Nourish, the brand's first U.S. venture into positive nutrition (vs calorie control), while also leading the innovation work behind Special K Nourish nutrition bars, launched in June 2014.

Battle Creek, Michigan, Us

Responsible for leading the start to finish launch of Kellogg's Krave cereal in the U.S., including all innovation, commercialization, and brand marketing components.- Delivered what the Kellogg's 2012 annual report called "the most successful (Kellogg) innovation ever in the US", with the brand delivering $100MM in year 1 and taking share leadership over its key competitor, Cocoa Puffs, within the first 7 weeks of launch- Developed a teen targeting strategy, breaking the conventional mom or kid targeted cereal approach, selling in the recommendation directly to the CMO- Managed 6 agency teams across advertising, promotions, digital, event, PR, and packaging to deliver a marketing plan with final advertising creative and packaging design that exceeded all established quantitative testing hurdles- Worked closely with sales strategy to drive massive excitement behind launch, shipping 4 weeks earlier than original plan and delivering on distribution goals in less than 4 weeks- Led an internal cross-functional team to identify the opportunity, validate the concept, develop the food, secure a supply chain solution, and deliver a sustainable financial model

Battle Creek, Michigan, Us

Responsible for strategy development & activation of equity-driving components of the $500MM+ brand- Led the development of Pop-Tarts World Times Square, a flagship retail store that delivered more than 1 billion PR media impressions in 4 weeks, driving validated positive ROIs. Recognized by Forbes as one of the 10 most creative ad ideas of 2010 and featured in Ad Age as the #2 most buzzed about brand online.- Created Kellogg’s first ever teen-targeted, all-digital marketing effort that resulted in 3 million Facebook fans, a top 50 YouTube channel, and the brand’s highest ROI initiative in its first two years.- Supported mom-targeted TV campaign, delivering two of the campaign’s highest scoring spots

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Il, Us

Chicago, Illinois, Us

Chicago, Il, Us

Master Of Business Administration (M.B.A.), Finance, Strategy

Bachelor Of Arts - Ba, Communications