Building the growth engine to make Notion ubiquitous

Building a world class team to operate and accelerate dozens of emerging DTC brands.

Led consumer marketing efforts for Grove, including customer acquisition, customer retention, content & community strategy, marketing analytics and growth.

Assist early-stage cpg subscription and e-commerce company with digital marketing strategy.

Centralized and 'rebooted' company's Email function, and served as its first-ever executive-level GM. Developed vision, growth plan and team that enabled rapid, significant, revenue and profit expansion. Launched List Management business and expanded to new verticals in order to increase headroom for further growth.

As Head of Education Media, I was responsible for deploying a 7-figure/month media budget across SEM, SEO and publisher channels to drive consumer traffic to QuinStreet's Education properties and clients. Managed distinct SEO, SEM, publisher, call center and email teams (>50 people), and navigated through macro factors that put pressure on advertiser budgets and media availability. Grew share of O&O media through development of Internal Email, Internal Call Center and premium SEM campaigns.

First major operating role with direct revenue accountability for a team. Took over Education Vertical's publisher network (400+ accounts), with mandate to stabilize and grow revenue, while shifting mix towards higher quality (e.g. advertiser conversions) publishers.Restructured team to create an account management function to grow revenue from existing, under-penetrated, accounts. Also restructured sales compensation plans to motivate sales team to pursue quality over quantity. Developed analytics, processes and technologies which enabled on-target revenue growth and quality improvement.

Centralized and re-energized Continuous Testing team (A/B testing & funnel optimization) after the company's shift from a functional structure to a vertical structure. Led cross-functional team to ramp up A/B testing cadence across major business lines with focus on paid & organic search funnel optimization. Led cross-company best practices sharing, including monthly results presentations to division heads and Senior Management.Simultaneously responsible for annual strategic planning process leading up to (and through) company's IPO. Worked directly with CEO to develop investor marketing materials for IPO road show. Only non-executive employee to participate in company's investor road show and public offering.

Responsible for annual strategic planning & budgeting process for high-growth pre-IPO company. Worked with Senior Management team and department heads to evaluate growth plans and to help design the company's annual budget so that it aligned resources behind high-impact projects while maintaining consistent financial performance. Also, prepared budget update board presentations and joined board meetings.

Supported Senior Director who was responsible for company's annual strategic planning and operational budgeting process. Built excel-based model to manage company's employee, vendor and media costs, which enabled Senior Management team to understand how different growth plans/scenarios would impact company growth and profitability. Coordinated budgeting process across 8 divisions, including growth plans, hiring plans, and re-budgeting throughout the year based on plan attainment/variance. Attended board meetings and built board decks.

Promoted into a newly-created position to help the head of The Advisory Board Company's H*Works Consulting division better understand the metrics that were driving the business's operations and P&L. Managed employee staffing and client satisfaction reporting. Developed the department's first-ever scorecards so the division's GM could manage against KPIs.

Supported two outside sales reps by identifying client prospects using internal CRM tool, cold-calling, building relationships with prospects, scheduling visits and prepping for advanced sales meetings.

Promoted after 6 months as a Marketing Associate. Supported three outside sales reps by identifying client prospects using internal CRM tool, cold-calling, building relationships with prospects, scheduling visits and prepping for advanced sales meetings.