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Andrew Lazzaro is a tactical leader and strategic marketer with extensive experience leveraging data to identify hidden consumer behaviors, design new business models, and accelerate profitable growth.Before joining Olson Zaltman in 2024, Andrew was the key Advisor to Emodo, Ericsson’s full service AdTech solution for Operators, providing sales, strategy, and operational guidance to its CEO and Board. He also led a broad coalition of Omnicom and AdTech partners to revive Broadway Theater and New York City following the pandemic. In 2019 he partnered with the S4 Capital network to lead a cross-functional team focused on rapid revenue generation for privately held and distressed assets. Before joining S4, he was the CEO of Leading Quality Assurance, the world's market leader in quality assurance assessments, benchmarking, and data analytics for the luxury hospitality industry. In 2017 Andrew led the recapitalization of LQA. He exited the business through a buyout in 2019 after two years of driving double digit growth.Previously, Andrew was the CMO of OMD Worldwide, Omnicom’s flagship media agency, operating in 103 countries, investing over $45 billion annually. OMD manages strategic planning, buying and analytics for high profile global brands. Andrew led client acquisition, talent strategy, and communications for the network.Andrew worked extensively in the casino gaming industry, engineering data-driven guest experiences at Harrah’s/Caesars. He was then recruited as CMO for Las Vegas Sands in Asia to accelerate growth at the Venetian, Sands, and Four Seasons in Macau, and open the $6 billion Marina Bay Sands in Singapore. He went on to serve as Advisor to the Chairman of Genting on global strategy and guest operations for Resorts World properties and Universal Studios Singapore. He has a strong track record executing profit optimization and consumer experience strategies for the world’s largest hospitality assets.Andrew began his career as a consultant with CSC Index and then joined Microsoft to pioneer online education and entertainment applications. Andrew is a six-sigma black belt in service engineering and brand marketing, served on the Cannes Lions Jury, and is conversant in Japanese.He received his BS in Commerce from the University of Virginia and MBA from Harvard Business School. He is an avid skier, sailor, and cyclist. Andrew lives in New York with his wife and son.
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PartnerOlson Zaltman 2022 - PresentPittsburgh, Pa, Us
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Board MemberOnemagnify Jun 2024 - PresentDetroit, Mi, UsIndependent Board Member for OneMagnify, a Crestview Partners Company -
AdvisorTbd Health 2020 - Present -
AdvisorStatic-Free Media 2020 - PresentMontclair, Nj, Us -
AdvisorCredspark 2012 - PresentBrooklyn, Ny, Us -
Managing PartnerBowsprit Group Llc 2001 - PresentAdvise and invest in compelling privately held businesses leveraging unique data sets in the media and communications space.
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AdvisorEmodo May 2021 - Jun 2024San Francisco, California, UsAdvisor to Emodo, Ericsson's AdTech Business -
Campaign ArchitectThe Broadway League 2021 - 2022New York, Ny, UsArchitected the 360° digital campaign to revitalize Broadway live theater and establish the first consumer facing brand for the industry on behalf of The Broadway League. Coordinated agency selection and led the execution campaign assets, media strategy, and activations. Designed the customer journey and campaign site to deliver an elegant and seamless path to purchase. Organized the adtech stack and orchestrated an industry wide data aggregation and analytics strategy that informed campaign creative, content, messaging, audience segmentation, and targeting strategies. Managed campaign optimization strategies to drive efficiency and effectiveness during an unprecedented moment of business uncertainty. Launched the first ever augmented reality in-line ad using campaign content targeting 5G mobile audiences. -
Global Business ConsultantS4 Capital Group 2019 - 2021London, London, GbLed the development of a bespoke business team comprised of digital media, content, commerce, and technology specialists from across the S4 brands to rapidly design and execute turnkey revenue generation initiatives for privately held businesses and brands hardest hit by the Covid-19 pandemic. -
CeoLqa - Leading Quality Assurance 2017 - 2019Bromley, England, GbCEO of Leading Quality Assurance (LQA), the market leader in quality assurance assessments, benchmarking analysis, learning solutions, and predictive modeling for the world’s most distinguished luxury hospitality brands in 131 countries and 603 destinations. In 2017, identified the acquisition opportunity, assembled a leadership team, raised $30 million of equity capital, negotiated the transaction, and executed the recapitalization of Leading Quality Assurance. Retained client base, protected margins, and won 7 new global hospitality brands to accelerate growth. Strengthened LQA’s portfolio of services through the creation of innovative learning and social analytics solutions to help front line workers within client brands better deliver on key result service standards. Led the development of a turnkey application on the Workplace by Facebook platform to help hotel clients manage, develop, and communicate with their teams. Exited the business in 2019 through a buyout. -
Global Chief Brand OfficerOmd Worldwide 2010 - 2017New York, Ny, UsLed client acquisition, talent strategy, business planning, and brand communications across 103 countries to accelerate revenue growth and strengthen the core brand pillars of Omnicom’s flagship global media agency. Partnered with cross-functional disciplines including regional finance, technology, and market leadership to drive the transformation of talent and a better client experience. Developed & implemented infrastructure and training programs that enabled agency teams to better understand their clients’ customers, inspire innovation, and maximize business impact. Championed the integration of Omnicom Media Group’s analytic and specialty branded capabilities into OMD’s 1,800 client teams. Built a performance-based culture across a community of 12,000 professionals that values ideas, creativity, and collaboration leading to a 63% increase in client rated performance and a 320% increase in intent to stay among talent. Won $1.7 billion in new business billings. Led the Johnson & Johnson account managing a team of 553, investing $1.3 billion across 17 brands in 28 countries for five years. Awarded Adweek Agency of the Year 2011, 2013, and 2014 and won more Cannes Lions than any agency network in 2011, 2012, 2013, and 2016. -
Head Of Group Strategy, Operations, And Investor RelationsResorts World Sentosa 2009 - 2010SgAdvised Chairman and division leadership on operational strategies to secure 58% of the market value in year one, driving a 43% increase in share price for Genting Singapore. Optimized service delivery and the guest experience at Universal Studios, Resorts World casino, 12 F&B outlets, 4 hotels, and the island-wide transportation network. Managed relationships with 19 industry analysts and financial institutions. Designed the enterprise-wide relationship marketing platform integrating all Resorts World, Star Cruises, and Genting International guest experiences into a united program. -
Svp, Chief Marketing Officer Asia PacificLas Vegas Sands Corp. 2008 - 2009Las Vegas, Nevada, UsRecruited to lead the turnaround of the 90 person marketing and sales team. Optimized the $550 million marketing budget across Venetian Cotai, Sands Macao, and VIP Paiza brands. Integrated complex legacy systems with loyalty engine, yield management, interactive CRM, and decision science tools to support real time, value based service models and high impact guest experiences. United 11 WPP agencies into a single cohesive team to execute data-driven marketing campaigns across hotel, entertainment, convention and casino lines of business. Architected the programming, consumer journey and measurement systems for the $6 billion Marina Bay Sands Singapore property, synchronizing the world’s largest gaming, hotel, F&B, MICE, and retail offering. -
Business DevelopmentCaesars Entertainment Corporation 2004 - 2008Las Vegas, Nv, UsDesigned and executed strategic gaming, relationship-marketing, and customer service initiatives using Six Sigma methodology to accelerate revenue, increase profitability, and strengthen guest relationships.Developed the business case, strategy and execution plan for franchising Harrah’s core capabilities to tribal, cruise and pari-mutuel operators following the acquisition by Apollo/TPG. Analyzed the historical impact of implementing operational and relationship-marketing capabilities at Caesars and Horseshoe properties. Evaluated potential synergies in sister portfolio companies for Harrah’s analytics, customer service, technology and marketing competencies.Led a cross functional team of HET employees to re-engineer the role of the Slot Attendant to serve evolving customer needs and drive rapid service recovery on the 21st century slot floor. Authored the business case and instituted a portfolio of real time service strategies, technology platforms and decision science tools tied to HET’s loyalty marketing engine. Increased slot revenue by 9% and guest service scores by 12% at test properties. Produced and led workshops engaging over 800 slot floor attendants, managers, and union representatives from 16 HET properties to gather qualitative perspectives on the employee-guest encounter. Performed labor analysis to establish quantitative performance metrics. Worked with property management to reduce service failures by 31% at test sites. -
Director, Microsoft/Us Interactive Asia Pacific PartnershipMicrosoft 1996 - 1999Redmond, Washington, UsBuilt a regional systems integration and software development capability, leading 16 engineers to deploy Microsoft solutions that enabled innovative online retail, education, and entertainment consumer applications. -
Senior AssociateCsc Index 1994 - 1996Global, UsAnalyzed business models, redesigned consumer experiences, tracked performance, and rationalized costs to accelerate profits for media and technology clients including: GE Capital, Television New Zealand, Viacom, and American Express.
Andrew Lazzaro Skills
Andrew Lazzaro Education Details
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Harvard Business SchoolMarketing And Service Operations -
University Of VirginiaFinance And Marketing
Frequently Asked Questions about Andrew Lazzaro
What company does Andrew Lazzaro work for?
Andrew Lazzaro works for Olson Zaltman
What is Andrew Lazzaro's role at the current company?
Andrew Lazzaro's current role is Advisor and investor activating unique data sets.
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What schools did Andrew Lazzaro attend?
Andrew Lazzaro attended Harvard Business School, University Of Virginia.
What are some of Andrew Lazzaro's interests?
Andrew Lazzaro has interest in Arts And Culture, Health.
What skills is Andrew Lazzaro known for?
Andrew Lazzaro has skills like Integrated Marketing, Strategy, Brand Management, Marketing, Digital Marketing, Brand Development, Management, Marketing Strategy, Advertising, Digital Media, Digital Strategy, Start Ups.
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