Andrew Smith Email & Phone Number

Baltimore, Md, Us

Bethesda, Maryland, Us

Strategic Leadership: Develop and execute a high-level marketing strategy that aligns with the company's overall objectives, focusing on advanced marketing automation to enhance customer engagement and optimize lead management.Marketing Automation Oversight: Spearhead the integration and optimization of marketing automation platforms to streamline marketing processes and personalize customer interactions at scale.Team Management: Lead and expand the marketing team, fostering a culture of innovation, accountability, and continuous improvement.Content Strategy: Oversee the development of a content strategy that leverages marketing automation tools, HubSpot, to deliver targeted content, nurture leads, and convert prospects into customers.Advanced Analytics: Utilize advanced analytics to monitor, analyze, and report on campaign performance and marketing effectiveness, making data-driven decisions to improve ROI.Customer Insights and Segmentation: Drive initiatives to gather deeper customer insights, enabling precise market segmentation and tailored marketing efforts.Collaboration and Alignment: Collaborate with sales, product, and customer service leaders to ensure marketing strategies are fully integrated across all departments and directly contribute to company growth.Budget Management: Manage the marketing budget, allocate resources effectively, and optimize spend to achieve the best returns.

Columbia, Maryland, Us

Managed and executed demand generation marketing strategies focused on customer acquisition.Identified ICP, channels to target and created content that addressed buyers across key verticals.Tracked and managed performance, making data led decisions related to ongoing optimization.Created, optimized and launched multi channel campaigns to achieve revenue goals. Budget responsibility of $1.2m within a team of 6 people.Be the SME on on multi-channel marketing campaigns: SEO, SEM, content, advertising, influencer marketing.Collaborated with the Product team for new releases and featuresManaged integrations and partner marketingDeveloped training and best practices content to help successfully scale use of digital marketing channels.Managed marketing needs from internal teams and coordinated employee branding and customer experience efforts.Managed Salesforce, Pardot and Monday.com for campaigns, segmentation and reporting KPI's. Achieved 100% MQL and revenue targets for 2021 and Q1-Q3 2022.

Rockville, Md, Us

Created comprehensive and integrated digital marketing strategies on multiple media channels that engaged our audience toward lead generation and successful conversions.Executed the development of content for digital and traditional marketing, website, social mediaMeasured and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership based on KPI’s.Tracked and optimized digital campaigns to maximize ROI across channels.Integrated SEM/SEO & paid search into larger website strategy projects.Successfully managed a new website redesign, focused on the customer journey, mobile responsiveness and updating the brand. Improved time on site, pages visited, e-commerce sales by 30%.Grew and managed the email list, segmenting it by buyer persona integrating the CRM for nurturing campaigns.Developed additional data driven KPI's to guide strategic marketing decisions.Increased qualified sales leads by 40% leading to revenue improvement of 25% YOY.

Reisterstown, Maryland, Us

Managed, coached and led the marketing team of 8, including designers, copywriters, web developers & data scientists.In conjunction with the CEO, responsible for marketing budget, $4.8m. Created and implemented a continuously evolving multi channel marketing content strategy that supported the sales team.Managed all aspects of cross-functional marketing including direct marketing, online marketing, digital analytics, lead generation.Completed and drove full website redesign focusing on mobile first structure and lead generation. Collaborated with sales, processing, legal and IT in implementation of pipeline management system. Manage SEM, paid search, PPC, to drive online traffic to the company website, including Google Adwords, Bing, Facebook, LinkedIn, budget $900,000.Managed all published content including copy, design and distribution (images, video and written).Improved efforts in building online reviews and reputation. Increased digital conversions from 5% to 40% increasing qualified leads by 400 a month resulting in 28% net revenue increase.

Elkridge, Maryland, Us

Managed the social media marketing strategy for clients; focusing on LinkedIn, Twitter, Facebook, Instagram, YouTube. Monthly PPC spend $50,000.Developed and implemented the execution of strategic social media and digital initiatives for agency clients. Executed Social Media SEO tactics aligned with clients’ keyword and SEO strategies. Manage client campaigns as Project Manager in collaboration with copywriters, designers, SEO specialists to deliver digital leads for channel partners. Annual campaign budget responsibility $2.5m. Led the recruitment, retention and professional development of the social media team.Developed analytics reports and collate data from Social Media staff reporting, presenting analysis of campaigns and trends to all departments.Monitor trends in social media tools, applications, channels, design and strategy to remain effective. Connect and nurture relationships with influencers in the social space.Effectively use technology such as HubSpot, Hootsuite, BaseCamp, Clarizen, Pardot & Salesforce to manage, analyze and run digital marketing campaigns.Managed all social media platforms for TSL Marketing, including Twitter, Facebook, Instagram, YouTube.

Frederick, Maryland, Us

Defined the marketing strategy and implemented a measurable, repeatable, automated process for lead nurturing and qualification.​Determined the most appropriate mix of digital marketing programs including, but not limited to, email marketing, webinars, social media & company website to target new prospects in key segments and verticals to raise levels of customer acquisition.Optimized the SEM programs: keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.​ Developed and executed effective display campaigns, including banner ads, social media, and retargeting.​Managed and tracked marketing campaigns within Sugar CRM, monitoring and analyzing campaigns to maximize ROI.Worked with the sales teams to create programs that generate and nurture leads through the marketing and sales pipeline.Maintained the company website to improve search engine results, attract visitors, and convert visitors to leads.

North Charleston, South Carolina, Us

Developed and implemented all of the company’s digital marketing strategies, marketing communications, and public relations activities. Integrated company marketing strategies with existing clients in the healthcare, energy, technology, financial and manufacturing sectors. Developed a comprehensive digital marketing, communications and public relations program that improved awareness, engagement and lead generation for new customer acquisition. Strategy included fully integrated lead generation campaigns, content curation, SEM, SEO, Social Media campaign across multiple platforms including mobile, Google Adwords, LinkedIn Advertising, earned/paid media, website upgrade for blogging, developing reporting and analytic capability to measure KPI's, email newsletters, retargeting, customer surveys and understanding buyer personas.Managed content writing, content creation, editorial direction, design, production and distribution of all internal and external publications. Created and used an editorial calendar for content scheduling.Used analytics tools to measure success, including Google Analytics, Hootsuite, SumAll.Coordinated earned/paid media interest in the company and ensured regular contact with target media and appropriate response to media requests. Acted as the company representative with the media.Managed, trained and developed internal marketing team of 2 junior members.Coordinated and managed all marketing vendors.Defined and managed marketing budget.Assessed, analyzed ROI across channels and adjusted strategy where required. Increased website visits 24%, page views up 116%, pages visited up 74%, decreased bounce rate 94%, PPC average position 2.1, total cost $2518.44, 524 clicks with CTR of 0.65%, overall lead generation up 72%.

Instigated and drove a comprehensive marketing plan that incorporated social media marketing techniques to encourage visibility, membership and traffic across all brands, installed and managed social media programs such as Facebook, Twitter, company blog and website.Directed the marketing plan for the companies core areas, specifically lawn care in our market, online marketing of NaturaLawn products, expanding the Christmas Decor franchise and increasing Tree/Shrub business within our target market.Started the PPC campaign including keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Achieved an overall CTR of 1.73% on lawncare with No 1 or 2 ad positions with a conversion rate of 75% on quotations provided. Christmas keyword 2.03% CTR with a spend of $4500 that earned $75,000 in new business over 3 years.Streamlined the quotation process completely online with PPC and website quotes, redesigned the custom PDF sent to customers within 1 hour of request.Experimented with new and alternative ways to leverage social media, encouraged staff to be more social.Monitored trends in social media tools, trends and applications and appropriately applied that knowledge that increased the use of social media company wide.Directed the lead to identify, evaluate, negotiate and manage strategic Internet partnerships and marketing deals that drove revenue and strengthened the strategic objectives. Evaluated the economic benefits and strategic costs partnerships, liaised with all appropriate partners across all functional areas to execute on the relationships.With the President, managed all facets of operations, personnel, equipment, and scheduling, purchasing, information technology, with widened P&L responsibility.

Built and launched an exclusive retail operation, which quickly captured market share. Developed business and marketing plan; secured location and managed lease negotiations; co-designed brand image and marketing collateral; procured inventory, supplies and IT equipment; and established web presence.Supervised day-to-day operations and collaborated with retail and marketing managers, formulated and drove business development and customer service strategies. Managed profit and loss (P&L), accounts receivable/ accounts payable (AR/AP), payroll and taxes.Attended national and international trade shows to source products and vendors; established and strengthened vendor relations; procured, negotiated and controlled wholesale inventory. Delivered direct input to recruiting, staffing, training and supervising team of sales associates and assisted with customer service and sales.