Andrew Smith Email and Phone Number
Since COVID19 shook up our world in 2020, this last 3 years has been a real rollercoaster ride – many negatives interspersed with some positives and learnings. One of the most significant developments is many more people and businesses realising that they are in a position to make a positive impact on society by becoming more purpose-led in everything that they do.I believe that we all need to use our skills and networks for the betterment of the environment and society – I have a desire to leave a positive legacy for my children’s generation and beyond. Creating opportunities for all children to access a quality education is one of the best ways we can tackle inequality in the world.One of the most impactful ways to create change is to enter into meaningful partnerships with individuals or organisations that have shared values and purpose. We saw so many examples of this throughout the pandemic from all over the world.My role at the V&A Waterfront is to identify companies and brands that are aligned to our purpose and see the benefit in entering into long-term relationships which will result in a positive impact on society and contribute towards achieving business objectives. Having already built successful partnerships with the likes of Coca-Cola, Mastercard and Mercedes-Benz, I am currently working on partnerships for Makers Landing, our food incubator and food-prenuer project based at the Cape Town Cruise Terminal, as well as the Two Oceans Aquarium Education Foundation, which has a number of projects requiring funding ranging from the turtle rehabilitation programme to programmes that educate children on the importance of keeping our oceans healthy.Sustainability is one of our core business pillars and there are opportunities for collaboration in this area and there are also a number of other commercial partnership opportunities both B2B and B2C. We can tailor-make a partnership package to meet budget and business objectives.
V&A Waterfront
View- Website:
- waterfront.co.za
- Employees:
- 237
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Commercial Partnerships And Strategic Projects ManagerV&A Waterfront 2018 - PresentCape Town Area, South AfricaResponsibilities:Managing various revenue streams for the business including:- Sponsorship's- Corporate Partnerships - 3rd party advertising- Film shoots- Growing fibre revenue- Activation, events and promotional space rental- V&A Magazine advertising- The Lookout venueKey responsibilities:- Management of a variety of stakeholders that includes corporates, NGO's, City, environmental groups as well as across all internal functions- Driving and leading the V&A Waterfront's objective of reducing its single-use plastic footprint - Developing consumer campaigns and activation's to change behaviour as well as understanding of the businesses retail, F&B and hospitality tenants' needs- Assist and manage challenges to enable tenants to make the transition to better solutions- Driving the concept of Placemaking which means taking responsibility for creating vibrant, inclusive public spaces at the V&A Waterfront which is an ongoing challenge as the property is developed further- Continue to develop and manage the Corporate Partnership Strategy with Mercedes-Benz and develop new partnerships across different industry sectors Achievements:- Growth of 3rd party advertising revenue by 15%- Reduction in number of tenants using single-use plastic bags and straws at the V&A by 20% resulting in a total ban on plastic straws being agreed to by July 2019Development of a Corporate Partnership programme that increased revenue by R10million over five years through signing contracts with Coca-Cola, MasterCard and Mercedes-Benz
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Marketing Manager: Events, Entertainment And PartnershipsV&A Waterfront 2012 - 2018Cape Town Area, South AfricaResponsibilities:Creating partnerships with major global and local events, to creating their own signature events linking it back to the business core strategic objectives of enhancing the visitor experience, increasing footfall and generating revenueManaging external stakeholders from corporates, city, government and NPO’s Driving the concept of Placemaking which means taking responsibility for creating vibrant, inclusive public spaces at the V&A Waterfront which is an ongoing challenge as the property is developed furtherManaging revenue generation takes the form of managing the business’ non-leased revenue streams including 3rd party advertising, film shoots, sponsorship revenue, promotional courts and activation spacesManagement and implementation of the events and entertainment strategyDevelopment and management of the Corporate Partnership Strategy with Mercedes-Benz, Mastercard and Coca-ColaNegotiation and management of sponsorships and associated rightsAchievements:Re-imagining the New Year’s Eve event to become the biggest event of its kind in SA by getting approval to increase the budget from R500k to R2.5 million which resulted in public relations coverage of over R15 million and a unique experience for 175 000 visitorsReducing supplier costs by over 50% through renegotiation of contractsDevelopment of partnerships with major City events such as Old Mutual Two Oceans Marathon, Cape Town Fringe, Cape Town Carnival, Cape Town Fashion Week, Open DesignCommercial partnership development for the Cape Town Stopover of the Volvo Ocean Race
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Board MemberTwo Oceans Marathon Npc Nov 2019 - Mar 2020Cape Town Area, South Africa -
Marketing ManagerJ Melnick And Co. 2009 - 2012Responsibilities:Led a team of brand managers to grow international food and beverage brands in South Africa including Lindt, Evian, ACTII and HiPPRepresented international brands, built and established long lasting relationships with brand principles from around the world Majority of engagements was the lead JMC representative to manage the balance of the client’s expectations with the realities of the local marketAchievements:Highlights included growing ACTII’s volume and marketing share consistently over three yearsLindt’s progression from a turnover of R120 million to R200 millionSuccessfully launched the HiPP into the babyfood market long dominated by a single brand
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General Manager: Black Knight WineGary Player Group 2008 - 2009Achievements:Responsible for launching the Gary Player wine brand in SA, UK and USA by partnering with distributors in those markets to ensure the establishment of sales channels to premium outletsMarketing the brand at major events such as The Masters, Open Championship and Nedbank Golf ChallengeManagement of a Founders Club for a limited number of collectors of wine and golf memorabilia -
Business DirectorOctagon 2006 - 2008Achievements:Managing the Nelson Mandela Invitational charity golf event at Octagon entailed managing a team to ensure the effective management of sponsors, a TV broadcast, multiple functions, player liaison and relationships with charities and other stakeholdersLearnt how to balance commercial and strategic objectives of numerous partiesGained invaluable experience dealing with stakeholders whereby gained further experience in relationship management and the art of negotiation dealing with executives from commercial and Non-Profit organisations -
Brand Development ManagerDistell 2001 - 2006Achievements:Worked across two main categories – Brandy and Ready To DrinkManaged Savanna during a period where the brand grew in excess of 20% by developing award-winning through-the-line campaigns and promotionsDevelopment and testing of new product ideas -
Brand ManagerBritish American Tobacco 1997 - 2001Cape Town Area, South AfricaAchievements:Recruited through the Graduate Placement Programme straight from UCTCompleted a two-year programme in both Trade Marketing and Brand ManagementWorked on global brands such as Benson & Hedges, Peter Stuyvesant and Lucky StrikeInvolved in the launch of Lucky Strike into the South African market first of its kind (at the time) CRM programme
Andrew Smith Skills
Andrew Smith Education Details
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Marketing -
St. Stithian'S College
Frequently Asked Questions about Andrew Smith
What company does Andrew Smith work for?
Andrew Smith works for V&a Waterfront
What is Andrew Smith's role at the current company?
Andrew Smith's current role is Strategic and Commercial Partnership development: V&A Waterfront | Passionate about youth development and sustainability.
What schools did Andrew Smith attend?
Andrew Smith attended University Of Cape Town, St. Stithian's College, South African College School.
What skills is Andrew Smith known for?
Andrew Smith has skills like Business Strategy, Marketing Strategy, Marketing Management, People Leadership, Customer Insight, Shopper Marketing, Digital Marketing, Relationship Marketing, Trade Marketing, Marketing, Market Research, Marketing Communications.
Who are Andrew Smith's colleagues?
Andrew Smith's colleagues are George Moolman (Dip Esa), Raynette Stemmet, Eric Redman, Fatima Samsodien Ca (Sa), Thato Phakisi, Alex Morris, Alex Kabalin.
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