Andrew Smith Email & Phone Number

Cape Town Area, South Africa

Responsibilities:Managing various revenue streams for the business including:- Sponsorship's- Corporate Partnerships - 3rd party advertising- Film shoots- Growing fibre revenue- Activation, events and promotional space rental- V&A Magazine advertising- The Lookout venueKey responsibilities:- Management of a variety of stakeholders that includes corporates, NGO's, City, environmental groups as well as across all internal functions- Driving and leading the V&A Waterfront's objective of reducing its single-use plastic footprint - Developing consumer campaigns and activation's to change behaviour as well as understanding of the businesses retail, F&B and hospitality tenants' needs- Assist and manage challenges to enable tenants to make the transition to better solutions- Driving the concept of Placemaking which means taking responsibility for creating vibrant, inclusive public spaces at the V&A Waterfront which is an ongoing challenge as the property is developed further- Continue to develop and manage the Corporate Partnership Strategy with Mercedes-Benz and develop new partnerships across different industry sectors Achievements:- Growth of 3rd party advertising revenue by 15%- Reduction in number of tenants using single-use plastic bags and straws at the V&A by 20% resulting in a total ban on plastic straws being agreed to by July 2019Development of a Corporate Partnership programme that increased revenue by R10million over five years through signing contracts with Coca-Cola, MasterCard and Mercedes-Benz

Cape Town Area, South Africa

Responsibilities:Creating partnerships with major global and local events, to creating their own signature events linking it back to the business core strategic objectives of enhancing the visitor experience, increasing footfall and generating revenueManaging external stakeholders from corporates, city, government and NPO’s Driving the concept of Placemaking which means taking responsibility for creating vibrant, inclusive public spaces at the V&A Waterfront which is an ongoing challenge as the property is developed furtherManaging revenue generation takes the form of managing the business’ non-leased revenue streams including 3rd party advertising, film shoots, sponsorship revenue, promotional courts and activation spacesManagement and implementation of the events and entertainment strategyDevelopment and management of the Corporate Partnership Strategy with Mercedes-Benz, Mastercard and Coca-ColaNegotiation and management of sponsorships and associated rightsAchievements:Re-imagining the New Year’s Eve event to become the biggest event of its kind in SA by getting approval to increase the budget from R500k to R2.5 million which resulted in public relations coverage of over R15 million and a unique experience for 175 000 visitorsReducing supplier costs by over 50% through renegotiation of contractsDevelopment of partnerships with major City events such as Old Mutual Two Oceans Marathon, Cape Town Fringe, Cape Town Carnival, Cape Town Fashion Week, Open DesignCommercial partnership development for the Cape Town Stopover of the Volvo Ocean Race

Cape Town Area, South Africa

Responsibilities:Led a team of brand managers to grow international food and beverage brands in South Africa including Lindt, Evian, ACTII and HiPPRepresented international brands, built and established long lasting relationships with brand principles from around the world Majority of engagements was the lead JMC representative to manage the balance of the client’s expectations with the realities of the local marketAchievements:Highlights included growing ACTII’s volume and marketing share consistently over three yearsLindt’s progression from a turnover of R120 million to R200 millionSuccessfully launched the HiPP into the babyfood market long dominated by a single brand

Achievements:Responsible for launching the Gary Player wine brand in SA, UK and USA by partnering with distributors in those markets to ensure the establishment of sales channels to premium outletsMarketing the brand at major events such as The Masters, Open Championship and Nedbank Golf ChallengeManagement of a Founders Club for a limited number of collectors of wine and golf memorabilia

Achievements:Managing the Nelson Mandela Invitational charity golf event at Octagon entailed managing a team to ensure the effective management of sponsors, a TV broadcast, multiple functions, player liaison and relationships with charities and other stakeholdersLearnt how to balance commercial and strategic objectives of numerous partiesGained invaluable experience dealing with stakeholders whereby gained further experience in relationship management and the art of negotiation dealing with executives from commercial and Non-Profit organisations

Achievements:Worked across two main categories – Brandy and Ready To DrinkManaged Savanna during a period where the brand grew in excess of 20% by developing award-winning through-the-line campaigns and promotionsDevelopment and testing of new product ideas

Cape Town Area, South Africa

Achievements:Recruited through the Graduate Placement Programme straight from UCTCompleted a two-year programme in both Trade Marketing and Brand ManagementWorked on global brands such as Benson & Hedges, Peter Stuyvesant and Lucky StrikeInvolved in the launch of Lucky Strike into the South African market first of its kind (at the time) CRM programme

Bachelor Of Business Science: Marketing (Honours), Marketing

My decision to study marketing was driven by my fascination with human behaviour when it comes to the choices people make in the products.

Education record

Activities and Societies: Cricket,Golf, Music (Jazz Band), 12 Club (Academic Honours)

Education record