Andrew Smith
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Andrew Smith Email & Phone Number

Strategic and Commercial Partnership development: V&A Waterfront | Passionate about youth development and sustainability at V&A Waterfront
Location: City Of Cape Town, Western Cape, South Africa 8 work roles 3 schools
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Role
Strategic and Commercial Partnership development: V&A Waterfront | Passionate about youth development and sustainability
Location
City Of Cape Town, Western Cape, South Africa
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Andrew Smith is listed as Strategic and Commercial Partnership development: V&A Waterfront | Passionate about youth development and sustainability at V&A Waterfront, a company with 237 employees, based in City Of Cape Town, Western Cape, South Africa. AeroLeads shows a matched LinkedIn profile for Andrew Smith.

Andrew Smith previously worked as Commercial Partnerships and Strategic Projects Manager at V&A Waterfront and Marketing Manager: Events, Entertainment and Partnerships at V&A Waterfront. Andrew Smith holds Bachelor Of Business Science: Marketing (Honours), Marketing from University Of Cape Town.

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V&A Waterfront

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About Andrew Smith

Since COVID19 shook up our world in 2020, this last 3 years has been a real rollercoaster ride – many negatives interspersed with some positives and learnings. One of the most significant developments is many more people and businesses realising that they are in a position to make a positive impact on society by becoming more purpose-led in everything that they do.I believe that we all need to use our skills and networks for the betterment of the environment and society – I have a desire to leave a positive legacy for my children’s generation and beyond. Creating opportunities for all children to access a quality education is one of the best ways we can tackle inequality in the world.One of the most impactful ways to create change is to enter into meaningful partnerships with individuals or organisations that have shared values and purpose. We saw so many examples of this throughout the pandemic from all over the world.My role at the V&A Waterfront is to identify companies and brands that are aligned to our purpose and see the benefit in entering into long-term relationships which will result in a positive impact on society and contribute towards achieving business objectives. Having already built successful partnerships with the likes of Coca-Cola, Mastercard and Mercedes-Benz, I am currently working on partnerships for Makers Landing, our food incubator and food-prenuer project based at the Cape Town Cruise Terminal, as well as the Two Oceans Aquarium Education Foundation, which has a number of projects requiring funding ranging from the turtle rehabilitation programme to programmes that educate children on the importance of keeping our oceans healthy.Sustainability is one of our core business pillars and there are opportunities for collaboration in this area and there are also a number of other commercial partnership opportunities both B2B and B2C. We can tailor-make a partnership package to meet budget and business objectives.

Listed skills include Business Strategy, Marketing Strategy, Marketing Management, People Leadership, and 43 others.

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V&A Waterfront
V&A Waterfront
Strategic and Commercial Partnership development: V&A Waterfront | Passionate about youth development and sustainability
cape town, western cape, south africa
Employees
237
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8 roles · 29 years

Andrew Smith work experience

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Commercial Partnerships And Strategic Projects Manager

Current

Cape Town Area, South Africa

Responsibilities:Managing various revenue streams for the business including:- Sponsorship's- Corporate Partnerships - 3rd party advertising- Film shoots- Growing fibre revenue- Activation, events and promotional space rental- V&A Magazine advertising- The Lookout venueKey responsibilities:- Management of a variety of stakeholders that includes corporates.

2018 - Present ~8 yrs 4 mos

Marketing Manager: Events, Entertainment And Partnerships

Cape Town Area, South Africa

Responsibilities:Creating partnerships with major global and local events, to creating their own signature events linking it back to the business core strategic objectives of enhancing the visitor experience, increasing footfall and generating revenueManaging external stakeholders from corporates, city, government and NPO’s Driving the concept of.

2012 - 2018 ~6 yrs

Marketing Manager

J Melnick And Co.

Responsibilities:Led a team of brand managers to grow international food and beverage brands in South Africa including Lindt, Evian, ACTII and HiPPRepresented international brands, built and established long lasting relationships with brand principles from around the world Majority of engagements was the lead JMC representative to manage the balance of the.

2009 - 2012 ~3 yrs

General Manager: Black Knight Wine

Achievements:Responsible for launching the Gary Player wine brand in SA, UK and USA by partnering with distributors in those markets to ensure the establishment of sales channels to premium outletsMarketing the brand at major events such as The Masters, Open Championship and Nedbank Golf ChallengeManagement of a Founders Club for a limited number of.

2008 - 2009 ~1 yr

Business Director

Achievements:Managing the Nelson Mandela Invitational charity golf event at Octagon entailed managing a team to ensure the effective management of sponsors, a TV broadcast, multiple functions, player liaison and relationships with charities and other stakeholdersLearnt how to balance commercial and strategic objectives of numerous partiesGained invaluable.

2006 - 2008 ~2 yrs

Brand Development Manager

Achievements:Worked across two main categories – Brandy and Ready To DrinkManaged Savanna during a period where the brand grew in excess of 20% by developing award-winning through-the-line campaigns and promotionsDevelopment and testing of new product ideas

2001 - 2006 ~5 yrs

Brand Manager

Cape Town Area, South Africa

Achievements:Recruited through the Graduate Placement Programme straight from UCTCompleted a two-year programme in both Trade Marketing and Brand ManagementWorked on global brands such as Benson & Hedges, Peter Stuyvesant and Lucky StrikeInvolved in the launch of Lucky Strike into the South African market first of its kind (at the time) CRM programme

1997 - 2001 ~4 yrs
Team & coworkers

Colleagues at V&A Waterfront

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3 education records

Andrew Smith education

Bachelor Of Business Science: Marketing (Honours), Marketing

My decision to study marketing was driven by my fascination with human behaviour when it comes to the choices people make in the products.

Education record

St. Stithian'S College

Activities and Societies: Cricket,Golf, Music (Jazz Band), 12 Club (Academic Honours)

FAQ

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What company does Andrew Smith work for?

Andrew Smith works for V&A Waterfront.

What is Andrew Smith's role at V&A Waterfront?

Andrew Smith is listed as Strategic and Commercial Partnership development: V&A Waterfront | Passionate about youth development and sustainability at V&A Waterfront.

Where is Andrew Smith based?

Andrew Smith is based in City Of Cape Town, Western Cape, South Africa while working with V&A Waterfront.

What companies has Andrew Smith worked for?

Andrew Smith has worked for V&A Waterfront, Two Oceans Marathon Npc, J Melnick And Co., Gary Player Group, and Octagon.

Who are Andrew Smith's colleagues at V&A Waterfront?

Andrew Smith's colleagues at V&A Waterfront include Gustav Damons, Bronwin Titus, Bryny Van Wyk, Letitia Levendal, and Ayaxola Zoya.

How can I contact Andrew Smith?

You can use AeroLeads to view verified contact signals for Andrew Smith at V&A Waterfront, including work email, phone, and LinkedIn data when available.

What schools did Andrew Smith attend?

Andrew Smith holds Bachelor Of Business Science: Marketing (Honours), Marketing from University Of Cape Town.

What skills is Andrew Smith known for?

Andrew Smith is listed with skills including Business Strategy, Marketing Strategy, Marketing Management, People Leadership, Customer Insight, Shopper Marketing, Digital Marketing, and Relationship Marketing.

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