Andy Smoak Email & Phone Number

Greater Atlanta Area

As Chief Product Officer I lead all portfolio planning, product development and engineering activities for Emblem Solutions.Emblem Solutions provides a range of local support service to technology providers, including product planning, technology and design, engineering, manufacturing support, forward and reverse logistics, and carrier support. Learn more about Emblem Solutions at www.emblemsolutions.com.

Greater Atlanta Area

Set product strategy and manage AT&T handset portfolio representing a $6 Billion annual P&L – lead a team of 22 to define, develop and deliver product portfolios across AT&T, Cricket and AT&T GoPhone family of brands, including 50 product models and over 25M in annual unit sales.• Drove new pricing strategy for mid-tier handset category and grew revenues by over 160% YOY• Created a prepaid portfolio design combined with focused merchandising efforts that grew sales 20% YOY• Led a turn-around with a new team with low engagement and improved employee NPS 50+ points in 6 months

Greater Atlanta Area

After the merger of Leap Wireless with AT&T, led all product management activities for the new Cricket Wireless, a division of AT&T Mobility. Defined the product vision and strategy, delivered great experiences thru product realization, and owned P & L for all products and services. • Created the ongoing product strategy across 32 products and services for the Cricket brand as well as the roadmap future of network and B/OSS platform capabilities• Led a team of 50 through post merger planning and execution activities across dual legacy organizations

Alpharetta, Ga

Led marketing department for Aio Wireless, a no-contract wireless brand operating as a wholly owned subsidiary of AT&T. Established marketing strategy, brand management, media and advertising, pricing and promotions planning, social media, product marketing, loyalty, retention, grassroots marketing, sponsorship as well as merchandising and store design for the business unit.• Led an organization of 38 across 7 discrete departments in all aspects of marketing and product • Grew revenue 40% beyond plan via an integrated marketing strategy which drove decisions for advertising, aggressive sales promotions to drive traffic, and guerilla field marketing to support new market launches• Created the marketing and brand strategy for the Aio brand and direct all marketing, advertising, media and promotions activities covering 500+ stores across 21+ markets as well as a nationwide online footprint• Mapped customer journey for the target segment and integrated key insights into the rate plans, services as well as digital and retail merchandising designMarch 2014, Aio wireless merged with Leap Wireless operations via Cricket Communications and formed Cricket Wireless.

Greater Atlanta Area

As a leader in the new no-contract wireless carrier startup within AT&T’s Emerging Enterprises organization, created a product strategy and vision to drive new revenue growth. Built a new product organization of 15 across 3 departments to ideate, develop and deliver products to market. • Delivered a complete product portfolio that included 7 new revenue and customer-driven services and a multitude of specific platform improvements developed to simplify and enhance the customer experience

Greater Atlanta Area

Set product strategy and manage consumer AT&T handset portfolio (represents 70 skus and $5 billion in annual sales) – led design collaboration reviews for future concepts, drove improvements into portfolio management execution of 35 models, and sold-in product decisions to CEO level executive management.• Drove product design evolution to larger screens to address changing trends towards video consumption• Forecasted wireless handset sales of 70 discrete products across 11 categories in a rolling 12 month view for long range portfolio planning • Performed research and competitive analysis to address changing consumer trends in the wireless landscape

Greater Atlanta Area

Managed music and mobile TV product development initiatives for AT&T device portfolio – established the service strategy on handsets, vetted new concepts, optimized user experience, translated requirements, analyzed technology trends and coordinated development activities for OEMs and application providers.• Served as core team member for creation of mobile music services portfolio and grew category from zero to 13 million devices and $24 million in revenues in eighteen months.• Developed and delivered a mobile video service via AT&T Mobile TV across 2.5 million devices• Collaborated with IDEO, Adobe and Real.com on a number of new multimedia and user experience concepts.

Greater Atlanta Area

Owned the overall product strategy, product lifecycle, pricing, and customer experience for the BlackBerry product line (4 products), including the day-to-day vendor relationship with Research in Motion (RIM).* Defined new product features and rolled out multiple data and voice BlackBerry converged wireless devices and value added wireless services.* Managed $18 million P&L that represents 80% of total revenue for wireless group.* Developed market requirements from research, user personas and competitive analysis and translated them into technical requirements for number portability support.* Created product content and wrote copy for activation and user manuals as well as online sales and support websites for both BlackBerry and PalmOne Treo products.

Greater Atlanta Area

* Led high-profile corporate projects to completion and presented monthly status updates to company executives.* Managed vendor and internal team of 15 to implement enhancements to customer tax billing system to recover an additional $14 million in taxes and fees.

Baton Rouge, Louisiana Area

Regional Project Manager. Directed the technical and business aspects of new network development in a program management capacity for a 1,100-mile regional telecommunications network expansion throughout multiple cities in ten states. * Established best practices for network planning and operations that led to capital cost reductions of 20% annually as well as substantial internal process improvements.* Organized requests for proposal meetings, negotiated numerous vendor service contracts, evaluated contractor performance, and approved all vendor invoices.

Greater Atlanta Area

Managed a complex, cross-functional project that involved creating and implementing solutions to a compliance problem, including the coordination of eleven different companies in metro Atlanta.

Mba, Business

Bachelor, Electrical Engineering

Activities and Societies: Beta Theta Pi, Georgia Tech Student Foundation