Andy Smoak

Andy Smoak Email and Phone Number

Chief Product Officer at Emblem Solutions @ Emblem Solutions
atlanta, georgia, united states
Andy Smoak's Location
Marietta, Georgia, United States, United States
Andy Smoak's Contact Details
About Andy Smoak

DELIVER GROWTH AND LEAD PROFITABLE VENTURESVersatile business executive offering 20 years of broad experience leading new product and strategic initiatives that deliver new opportunities and drive sustainable revenue growth. Highly successful in both large, global organizations as well as entrepreneurial new ventures. Proven ability to define strategy, articulate vision, and work collaboratively with top executives and global teams to deliver results and influence change. Extensive knowledge of wireless and media industries, consumer electronics and software development, as well as LTE and 5G mobile technology. Partnered with global leading brands such as Samsung, Google, Apple, LG, Microsoft, Walmart, Best Buy, Amazon, Intel, Qualcomm, MediaTek, RED, Motorola, Foxconn, Netgear, and many others.• Drive for Results – Built collaborative teams with handset manufacturers, product teams and various internal organizations to manage and deliver the best handset portfolio in North America measured by Net Promoter Score (NPS)• Marketing Strategy – Created new national brand strategy and integrated marketing plan for Cricket Wireless by leveraging the existing regional brand and customer base • Innovation – Patents for design in music, video, messaging, and native handset features focusing on improving the customer experience into a next generation mobile device user interfaceSpecialties: Brand Strategy • Product Management • Organic Growth Initiatives • Customer ExperienceBusiness Development • C-Level Partnering • Digital Marketing • Promotional Offer Development • Competitive Analysis • P&L Responsibility • Pricing Analysis • Contract Negotiations • Team Development • Business Analysis • Merchandising • Channel Marketing • Go-To-Market Strategies

Andy Smoak's Current Company Details
Emblem Solutions

Emblem Solutions

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Chief Product Officer at Emblem Solutions
atlanta, georgia, united states
Website:
emblemsolutions.com
Employees:
20
Andy Smoak Work Experience Details
  • Emblem Solutions
    Chief Product Officer
    Emblem Solutions Oct 2018 - Present
    Greater Atlanta Area
    As Chief Product Officer I lead all portfolio planning, product development and engineering activities for Emblem Solutions.Emblem Solutions provides a range of local support service to technology providers, including product planning, technology and design, engineering, manufacturing support, forward and reverse logistics, and carrier support. Learn more about Emblem Solutions at www.emblemsolutions.com.
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  • At&T
    Asst. Vice President Of Product Marketing
    At&T Dec 2014 - Sep 2018
    Greater Atlanta Area
    Set product strategy and manage AT&T handset portfolio representing a $6 Billion annual P&L – lead a team of 22 to define, develop and deliver product portfolios across AT&T, Cricket and AT&T GoPhone family of brands, including 50 product models and over 25M in annual unit sales.• Drove new pricing strategy for mid-tier handset category and grew revenues by over 160% YOY• Created a prepaid portfolio design combined with focused merchandising efforts that grew sales 20% YOY• Led a turn-around with a new team with low engagement and improved employee NPS 50+ points in 6 months
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  • Cricket Wireless
    Asst. Vice President Of Product
    Cricket Wireless Mar 2014 - Dec 2014
    Greater Atlanta Area
    After the merger of Leap Wireless with AT&T, led all product management activities for the new Cricket Wireless, a division of AT&T Mobility. Defined the product vision and strategy, delivered great experiences thru product realization, and owned P & L for all products and services. • Created the ongoing product strategy across 32 products and services for the Cricket brand as well as the roadmap future of network and B/OSS platform capabilities• Led a team of 50 through post merger planning and execution activities across dual legacy organizations
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  • Aio Wireless
    Head Of Marketing
    Aio Wireless May 2013 - Mar 2014
    Alpharetta, Ga
    Led marketing department for Aio Wireless, a no-contract wireless brand operating as a wholly owned subsidiary of AT&T. Established marketing strategy, brand management, media and advertising, pricing and promotions planning, social media, product marketing, loyalty, retention, grassroots marketing, sponsorship as well as merchandising and store design for the business unit.• Led an organization of 38 across 7 discrete departments in all aspects of marketing and product • Grew revenue 40% beyond plan via an integrated marketing strategy which drove decisions for advertising, aggressive sales promotions to drive traffic, and guerilla field marketing to support new market launches• Created the marketing and brand strategy for the Aio brand and direct all marketing, advertising, media and promotions activities covering 500+ stores across 21+ markets as well as a nationwide online footprint• Mapped customer journey for the target segment and integrated key insights into the rate plans, services as well as digital and retail merchandising designMarch 2014, Aio wireless merged with Leap Wireless operations via Cricket Communications and formed Cricket Wireless.
  • At&T Mobility
    Asst. Vice President Of Product, At&T Emerging Enterprises
    At&T Mobility May 2012 - May 2013
    Greater Atlanta Area
    As a leader in the new no-contract wireless carrier startup within AT&T’s Emerging Enterprises organization, created a product strategy and vision to drive new revenue growth. Built a new product organization of 15 across 3 departments to ideate, develop and deliver products to market. • Delivered a complete product portfolio that included 7 new revenue and customer-driven services and a multitude of specific platform improvements developed to simplify and enhance the customer experience
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  • At&T Mobility
    Director, Product Management
    At&T Mobility Apr 2008 - May 2012
    Greater Atlanta Area
    Set product strategy and manage consumer AT&T handset portfolio (represents 70 skus and $5 billion in annual sales) – led design collaboration reviews for future concepts, drove improvements into portfolio management execution of 35 models, and sold-in product decisions to CEO level executive management.• Drove product design evolution to larger screens to address changing trends towards video consumption• Forecasted wireless handset sales of 70 discrete products across 11 categories in a rolling 12 month view for long range portfolio planning • Performed research and competitive analysis to address changing consumer trends in the wireless landscape
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  • At&T
    Senior Marketing Manager
    At&T Apr 2005 - Apr 2008
    Greater Atlanta Area
    Managed music and mobile TV product development initiatives for AT&T device portfolio – established the service strategy on handsets, vetted new concepts, optimized user experience, translated requirements, analyzed technology trends and coordinated development activities for OEMs and application providers.• Served as core team member for creation of mobile music services portfolio and grew category from zero to 13 million devices and $24 million in revenues in eighteen months.• Developed and delivered a mobile video service via AT&T Mobile TV across 2.5 million devices• Collaborated with IDEO, Adobe and Real.com on a number of new multimedia and user experience concepts.
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  • Earthlink
    Product Manager, Wireless
    Earthlink Mar 2004 - Apr 2005
    Greater Atlanta Area
    Owned the overall product strategy, product lifecycle, pricing, and customer experience for the BlackBerry product line (4 products), including the day-to-day vendor relationship with Research in Motion (RIM).* Defined new product features and rolled out multiple data and voice BlackBerry converged wireless devices and value added wireless services.* Managed $18 million P&L that represents 80% of total revenue for wireless group.* Developed market requirements from research, user personas and competitive analysis and translated them into technical requirements for number portability support.* Created product content and wrote copy for activation and user manuals as well as online sales and support websites for both BlackBerry and PalmOne Treo products.
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  • Earthlink
    Project Manager, Major Projects
    Earthlink May 2003 - Mar 2004
    Greater Atlanta Area
    * Led high-profile corporate projects to completion and presented monthly status updates to company executives.* Managed vendor and internal team of 15 to implement enhancements to customer tax billing system to recover an additional $14 million in taxes and fees.
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  • Level 3 / (Formerly Adelphia Business Solutions)
    Project Manager, Network Deployment
    Level 3 / (Formerly Adelphia Business Solutions) Jan 2000 - May 2002
    Baton Rouge, Louisiana Area
    Regional Project Manager. Directed the technical and business aspects of new network development in a program management capacity for a 1,100-mile regional telecommunications network expansion throughout multiple cities in ten states. * Established best practices for network planning and operations that led to capital cost reductions of 20% annually as well as substantial internal process improvements.* Organized requests for proposal meetings, negotiated numerous vendor service contracts, evaluated contractor performance, and approved all vendor invoices.
  • Utility Support Systems
    Project Manager
    Utility Support Systems Dec 1998 - Jan 2000
    Greater Atlanta Area
    Managed a complex, cross-functional project that involved creating and implementing solutions to a compliance problem, including the coordination of eleven different companies in metro Atlanta.

Andy Smoak Skills

Product Management Product Strategy Cross Functional Team Leadership Product Development Product Marketing User Experience Design Strategic Planning Requirements Management Partner Management Competitive Analysis Forecasting Pricing Analysis Contract Negotiations Business Analysis Merchandising Rfp Process And Coordination Marketing Operations Product Launch Rfp Telecommunications Communication Wireless Contract Negotiation Go To Market Strategy Management Mobile Devices Process Improvement Product Lifecycle Management Strategy Program Management Strategic Partnerships Business Process Improvement Wireless Technologies Business Development Leadership Vendor Management Marketing Marketing Strategy Team Leadership Project Management Competitive Intelligence Market Research C Level Relationships Customer Experience Account Management Digital Marketing Brand Management Brand Marketing Team Building

Andy Smoak Education Details

Frequently Asked Questions about Andy Smoak

What company does Andy Smoak work for?

Andy Smoak works for Emblem Solutions

What is Andy Smoak's role at the current company?

Andy Smoak's current role is Chief Product Officer at Emblem Solutions.

What is Andy Smoak's email address?

Andy Smoak's email address is an****@****hoo.com

What is Andy Smoak's direct phone number?

Andy Smoak's direct phone number is +140424*****

What schools did Andy Smoak attend?

Andy Smoak attended Emory University - Goizueta Business School, Georgia Institute Of Technology.

What skills is Andy Smoak known for?

Andy Smoak has skills like Product Management, Product Strategy, Cross Functional Team Leadership, Product Development, Product Marketing, User Experience Design, Strategic Planning, Requirements Management, Partner Management, Competitive Analysis, Forecasting, Pricing Analysis.

Who are Andy Smoak's colleagues?

Andy Smoak's colleagues are Maria Williams, Carlos Basurto, Cheryl Rafshoon, Monica Bromley, John Thompson, Lewis Palumbo, S. Cillian Liu.

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