Andrew Sorrill Email & Phone Number

Auckland, Auckland, Nz

Primary roles are to lead all marketing and communications activity for JPRO, our customers and product partners; helping to drive business growth and brand awareness. Provide generalist marketing, strategy and business relationship to the MI Retail Market sector for JPRO and HARMAN Professional products. Marketing activities include collaborating with and leading B2B and B2C marketing and communications activity in line with company and partner objectives through various channels and vertical markets. Oversee new product launches and help execute go-to-market strategies in New Zealand, working in close collaboration with our global brand partners and agencies. Brand management and positioning, enhancing brand integrity and ensuring that there is consistent messaging and brand experience across all touch points. Conceptualise, produce and implement marketing materials and collateral for activations, technical sales teams and marketing services, as well as other marketing, communications and customer service responsibilities in previous role(s) listed below.JPRO is the NZ Distributor and solutions provider of professional audio, video and control products. From world-leading brands by HARMAN Professional including JBL, AMX, AKG, Soundcraft and BSS to RF Venue, Studer and Sound Ear.

Auckland, Auckland, Nz

Primary roles are to collaborate and lead all B2B and B2C marketing and communications activity for JPRO and our product partners through various channels and vertical markets, helping to drive business growth and brand awareness.- Provide strategy to the MI Retail Market sector for JPRO and HARMAN Professional products. I conceptualised and implemented the eCommerce plan, supporting our online retailers during the 2020 pandemic. - Provide back up to our sales and technical service teams as and when needed through technical sales assistance and marketing services.- Excel at providing exceptional customer communications and support that we are known for and that sets us apart from our competitors. - Other marketing and communications responsibilities in previous role listed below.

Auckland, Auckland, Nz

Primary role is to support our sales and technical teams by providing marketing and communications activities including digital, technical and event marketing, coordinate product training and assist with technical sales.- Provide exceptional customer communications and support that sets us apart from our competitors. - Brand Management: Support brand and digital marketing in line with company and partner objectives (15 brands)- Manage and create content for the company and website including Case Studies, Technical Writing, Email Marketing and Communications and social media platforms.- Maintain and update company database defining vertical markets to target specific Dealers and Market Segments.

Provide marketing strategy for Wild and Marr; collaborate with and lead all marketing and communications activity for the company and our B2B product partners.In charge of leading and developing one direct report and effectively managing a dynamic team of 12 individuals. Successfully executed brand management, product marketing, event coordination, technical and product training, as well as internal and external communications. Demonstrated expertise in driving successful product launches and crafting compelling marketing collateral. Produced impactful case studies, press releases, technical writing and engaging communications across various channels, contributing to the company's growth and brand excellence.Wild and Marr (now known as Planetworld Pro) is a leading importer and distributor of over 35 leading brands such as Shure, AVID, ENCO, Neutrik, Studer and the HARMAN Professional portfolio: JBL, AMX, BSS, Soundcraft and Crown, etc. The company employed 80 staff nationwide during my tenure.Key Achievements:- Successfully implemented and managed the transition of the company brand refresh from teaser campaign, execution, communication and changing of all corporate identity collateral.- Project manage and execute all logistics involved in the planning, marketing, design and operations of the company stand for the trade show MediaTech – the continents largest media and entertainment technology trade show.- Grew the company FaceBook page from 700 to over 2000 followers through regular engagement.- Established a product training programme to support customers and product partners.- Successfully coordinated two national product launches (for major brands) working in close collaboration with our global brand partners.- Secured PR coverage with a range of industry publishers, enhancing the company brand and creating product awareness.

Johannesburg, Gauteng, Za

A varied role that included Product Manager for HK Audio and other professional audio brands, providing sales, support and training where needed. B2B marketing, communications and digital marketing and issuing of press releases.My involvement extended to assisting the GM in the sales office overseeing 6 staff, managing OPEX for the Sales Office and providing basic HR functions. Proaudio is a Professional Audio and DJ equipment Distributor of more than 15 leading brands including (then) HK Audio, RCF, Pioneer DJ and Audix.

Johannesburg, Gauteng, Za

Product Manager and Audio Specialist for HK Audio and other professional audio brands. Provide marketing, communications and PR for HK Audio in Southern Africa. Telesales and preparation of quotations, proposals and RFP for tenders to clients. Conduct product training and audio training for clients and staff when needed

A highly people centric and customer-oriented organisation with over 250 employees. Responsible to successfully manage the Audio Department, 3 permanent staff, 3 contract and 20 volunteers on Campus. This included 14 venues from a 7500-seat auditorium, a recording and broadcast studio to multi-purpose Audio Visual facilities, higher education lecture halls and satellite venues. Prepared and presented board reports, Department annual budget and responsible for purchasing and ordering CAPEX and OPEX (running into hundred of thousands). Project manage, schedule and provide professional sound services for required events and functions. Basic marketing and communication of Audio Department services. Member of Project Planning committee for special events. This grounded my business practice procedures, established a firm knowledge of event marketing practices and the ability to coordinate multiple simultaneous workshops.Key Achievements:- Successfully managed department operations with zero downtime.- Introduced Standard Operating Procedures (SOP) for various systems and venues.- Implemented an effective scheduling/roster system for teams on duty. This gave rise to an increased level of service.- Established technical check lists for all events.- Encouraged volunteerism and developed a large volunteer crew of 15 to 20 volunteers through relationship, empowerment and training. This resulted in large annual cost savings.- Established better inter-department communications which improved working relationships between departments and technical teams. This enabled me to understand and fulfil effective communications practices.

- Effectively mixed live sound (PA) comprising bands and motivational speakers with more than 56 Audio Channels in large venues (7500 seater-plus), with line array systems. Monitor Mixing/Engineering and Studio Mixing- Live audio mix for TV Broadcast (mixing music, actuality programmes, etc.)- Providing audio mix, technical and AV support in various venues around the campus. This included 14 venues from a 7500-seater auditorium, recording studio to multi-purpose Audio Visual facilities, higher education lecture halls and satellite venues.

JUL 2009 - JUL 20101-year contract to effectively manage the Audio Department, supervise and mentor 4 full-time staff and 7 volunteers who have excelled in their respective fields. In this highly people centric and customer-oriented organisation, my role was to Project Manage and provide AV services for required events and functions including a 500-seat auditorium and 4 multipurpose venues. Communicate with various departments regarding AV requirements for projects. Implemented Standard Operating Procedures, Check Lists and Schedules. Answerable to the Area Director and 6 Senior Board Members.

Randburg, Gauteng, Za

SEPT 2008 - DEC 2012 (4 yrs, 4 months) A1 Audio Engineer / Audio Operator / Panel Operator in all television studios for live and recorded TV programmes, Actuality Shows and sport events broadcast through Multichoice via DSTV, SuperSport and M-NET. Highlights include being a select few to mix studio audio for the 2010 Soccer World Cup.

Northriding, Johannesburg, Gauteng, Za

SEPT 2015 - DEC 2016 (1 year, 2 months)Freelance Radio Announcer / PresenterMy experiences in the media industry have given me the knowledge and ability to fulfil communications, public relations, marketing and event marketing practices.(known then as HOT919)

JUL 2005 - JUL 2015 (10 yrs, 1 mnth) Privileged to work alongside the radio industry’s top talent, I presented one of the country’s longest running Weekend Breakfast Shows ‘The Wake Up Shake Up’. Recipient of the ATKV Best Radio Personality Award and multiple Finalist at the South Africa Radio Awards. My experiences in the media industry have given me the knowledge and ability to fulfil communications, public relations, marketing and event marketing practices.

JAN 2000 - JUN 2005 (5 yrs, 6 months) Radio Announcer and Producer. Working with the radio industry’s top talent, including a role as Associate Producer and Controller for the multiple award winning "Rude Awakening" with Jeremy Mansfield. (This show won every radio award in Johannesburg for the duration of its on-air life from 1996 to 2010.)Good understanding of broadcast programming, production, scheduling, music logs and clocks, public relations, communications and marketing.My experiences in the media industry have given me the knowledge and ability to fulfil communications, public relations, marketing and event marketing practices.

JUL 1998 - May 2007 (8 yrs, 11 mths)Developed Course and provided theoretical and practical classes to music students on "A Basic Introduction to Sound Engineering". I ensured that my messaging and communication was relevant to the audience and as non-technical as possible.