Andrew Spalter is the CEO and Founder of East Goes Global, a pioneering company dedicated to bridging the gap between Western talent, brands, and sports with Chinese consumers through native platform management and strategic business development. With a sharp focus on growth and global expansion, Spalter has led the company to manage over 700 Chinese social channels, amassing 200+ million followers and generating more than $50 million in opportunities for its clients.East Goes Global has partnered with industry leaders across entertainment, sports, and lifestyle sectors, including NBA teams like the Phoenix Suns, Philadelphia 76ers, and Minnesota Timberwolves, and notable athletes such as Dwyane Wade, Jalen Brunson, and Cameron Brink. Their efforts have contributed to significant engagement in the Chinese market, including driving nearly 40% of all All-Star votes during the '23-'24 NBA season.Under Spalter's leadership, the company has also spearheaded high-impact digital campaigns, helping clients achieve massive visibility on platforms like Weibo, Douyin, and QQ Music. As a forward-thinking entrepreneur, Andrew has been instrumental in shaping cross-border opportunities, helping Western talent and brands reach over 1.5 billion Chinese consumers globally. Beyond sports, the company supports growth in the gaming industry and consumer brands, continually expanding its presence in new verticals while managing some of the most impactful Chinese livestream events, including high-profile performances from global stars like Westlife and the Backstreet Boys.Andrew's mission goes beyond just growth; he fosters a dynamic, diverse team, with employees spanning across LA, New York, Beijing, and Shanghai, ensuring cultural and operational fluency on both sides of the globe.