Andrew Spikes Email & Phone Number

Buford, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Specializing in digital performance marketing. Oversee UPS's global Search Engine Marketing (SEM), which encompasses the US and 53 international countries. Responsibility also includes planning and optimizing UPS's international digital marketing programs which include Programmatic Display, Online Video, and Paid Social.

Lead marketing strategies to increase brand value through digital marketing efforts, partnerships, and advertising. I also direct cross-organizational growth initiatives to meet business objectives including brand positioning, pricing strategy, and product demand. Since coming to iDisciple, I have drove down our acquisition cost at scale, increased our go-to-market efficiency, and developed an integrated approach for intelligence gathering.

Austin, Texas, Us

I was responsible for managing the digital marketing efforts for the multi-million dollar RealEstateBook.com and MatureAndSeniorLivingChoices.com brands. This included overseeing online revenue and driving website traffic through SEM, SEO, and Syndication Partnerships. During my time at NewPoint Media Group, I helped launch several new online products including a mobile platform service with unique QR/text codes and a new consumer app.Another exciting part of what I did was negotiate and implement value-driven domestic and international partnerships leveraging our brands' digital assets.This included syndication partnerships, co-branded revenue partnerships, and digital advertising partnerships.

Us

I managed all aspects of approximately150-200 projects. (Including material procurement, internal/external communication, cost control, and revenue forecasting.)My expertise was primarily in managing our Enterprise and Building automation management projects for our service controls division. Projects included Trane’s industrial market focused control platform with proprietary software and hardware systems, Tracer ES, Tracer SC, and Tracer XT. Most of my turn-key projects were valued between $500,000 - $1,000,000. This also included providing ongoing review and coordination to enhance our energy management products’ serviceability, increase user satisfaction, and reduce installation and warranty cost.

Atlanta, Ga, Us

I developed and managed advertising campaigns for mid-market companies. Using both traditional and digital marketing mediums, I structured annual campaigns to fit our customer’s objectives. This included composing social media campaigns and SEM campaigns in addition to SEO consulting. I would research and analyze industry matrixes to formulate these marketing campaigns, and manage and report the ROI for each customer. Making data-driven decisions for each customer, it was important to start with the clear objective and strategize the campaigns to fit those objectives.

I planned and negotiated on behalf of our clients in the live music industry. We represented multiple music artists and management firms across the country, and I assisted promoters in planning and purchasing local media spots for their upcoming shows. This included putting together time-line strategies for each of our projects and finding the best ROI for our clients’ investments. Most of our project’s incorporated television/radio spots, short-term online marketing campaigns, and Social Media marketing campaigns to minimize the project’s cost-per-sale (CPS) and maximize gross rating points (GRP’s).

• Addressed artist concerns with regards to innovating and marketable ideas to recapture the patrons.• Researched and introduced new artist to A & R executives.• Created reports about established artists in the marketplace.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Arts, Entertainment, And Media Management