Avp
CurrentHead of CPL (consumer outreach targeting platform)Head of PBM Campaign OperationsLeading over a 100-person, cross-discipline team with the vision, mission, and organization of Software Engineers, Machine Learning Engineers, ScrumMasters, Product Experience Designers, Data Scientists, and Customer Success Advocates that designs and builds capabilities to power campaign journeys for our customers on Google Cloud Platform infrastructure. Features included, but not limited to:- Campaign personalization and enrichment via common big data sets- Integration with many communication channels: Digital (SMS/MMS/RCS, email, app), Human (Care Management), Traditional (Direct Mail), and others- Content creation leveraging ChatGPT and other LLMs partnered with optimization through Multi-armed Bandits to maximize positive conversion- Predictive models supporting best day/time to call and other receptivity models