Andrew Steiner Email & Phone Number

Beverly Hills, California, Us

As the pioneering force behind Native for Performance Advertising, Tapstone reigns as the unrivaled platform in one of the fastest-growing segments of digital advertising. We've revolutionized the industry through a potent blend of proprietary technology, insight-driven creative, round-the-clock optimization, and a seasoned team that boasts an unparalleled track record, consistently delivering exceptional results for numerous Direct-Response, Affiliate, and Fortune 500 advertisers.In my role as the VP of Creative, I lead a dedicated team responsible for crafting Direct Response, editorial-style content that drives conversions in client advertising campaigns. Our journey begins with close collaboration and strategic alignment with both internal teams and clients. Together, we take on the task of producing all the vital elements of a successful performance campaign, from the inception of engaging content to the meticulous optimization of the perfect sales funnel.Our commitment to excellence in performance advertising is unwavering, and our results speak volumes. Join me in exploring the power of innovation and the art of transformation in the dynamic world of advertising.

Beverly Hills, California, Us

Tapstone is a leading Native-for-Direct ad-tech company that blends a demand-side platform (DSP), data management platform (DMP), and full-service digital agency to provide an end-to-end solution that combines proprietary data, technology, and personalized expertise to maximize return on ad spend, at scale.Tapstone works with many types of brands and has expertise in most major verticals including insurance, consumer lifestyle products, travel, finance, health/beauty, and others. Its strong suit is working with brands that are focused on maximizing their return on media spend and driving a specific and measurable response. In my role as EVP of Sales & Marketing I am responsible for: Lead all aspects of sales and business development Establish sales targets and objectives; manage sales planning; oversee sales pipeline forecasting and reporting Provide tactical leadership associated with the development and expansion of relationships/revenue with the sales team; support the sales team while also personally closing business Deliver rapid revenue growth that meets or exceeds targets Participate in the development of new product and service offerings and creative ideas, solutions and products; Collaborate with Marketing to build programs and tools to ensure attainment of revenue and profit targets Establish strategic relationships with marketing and digital media contacts at brand advertisers. Develop the Sales team’s existing and new client relationships to include CMO’s, S.V.P. Marketing, Senior Brand Managers, Digital Media buyers, event planners – establishing a depth of reach within each organization to maximize business potential.  Present Tapstone products to clients and agencies  Serve as a key member of Tapstone’s senior management team and contribute to the strategic direction and decision making of the companyIn addition to my EVP responsibilities, I also oversee all creative aspects of the company.

At Inner Wisdom Marketing, we're more than a marketing and sales company; we're the architects of success for our clients. Our expertise spans Marketing, Branding, Product Development, Sales, Licensing, Digital Distribution, Direct Mail, Data Base Management, and Product Launch, serving both B2B and B2C clients across diverse platforms.Our results speak volumes:Created and launched multiple brand products, collectively generating over $100 million in sales.Achieved remarkable growth, with response rates and online sales soaring by over 3000%.Mastered the art of integrating Direct Response, Direct Mail, and online strategies, resulting in significant sales revenue boosts across various B2B and B2C products.Our specialties encompass Product Creation, Product Launch, Copywriting, Product Marketing, Licensing, Digital Marketing, Database Marketing, SEO, Client Acquisition/Retention, Branding, and holistic market strategy development.At Inner Wisdom Marketing, we deliver exponential revenue results, transforming concepts into tangible success stories for our valued clients. We're not just marketers; we're your growth partners. Let's connect and explore how we can collaborate to achieve your business goals.

Us

B1 specialized in the interactive development and licensing for New Media Branded Advertising and Digital Games for B2B and B2C. B1 has created over 200 groundbreaking digital content products and has been at the forefront for innovative new technologies. My responsibilities included:  Established Licensing & Distribution Division.  Managed teams responsible for Intellectual Property creation, licensing, business development and marketing. Responsible for business development, marketing plans, campaign strategies, creative briefs and market research.  Lead negotiator for the company with licensors, producers, vendors and partners. Closed numerous million dollar contracts on the creation of product, technological delivery systems, and programming on over 150 different properties including; ‘Disney Princess ’, ‘Hannah Montana’, ‘24’, ‘Amazing Race’, ‘Spiderman’, ‘X-Men’, ‘American Chopper’, “Halo”, “Scooby-Doo”, “Harry Potter” and many more. Negotiated and closed licensing opportunities with Hasbro, Microsoft, Fox, Warner Brothers, Disney, Marvel, SONY, Paramount, Yahoo, Wal-Mart, Warner Bros., Universal, Discovery Network and many more.  Established distribution of branded properties into retail and specialty stores.

Toronto, Ontario, Ca

 Helped Develop, negotiate and sell original IP Television Series to Disney – “Higgley Town Heroes” Worked closely with CEO and Board of Directors in setting the strategic business direction for the company. Implemented tactical initiatives and objectives.  Negotiated and closed a variety of International production, distribution and licensing transactions based on company created IP. Closed transactions throughout Europe, Asia, and Latin America. Established co-productions and branded a wide variety of animated television series based on original IP to the major US and foreign television networks and to major US cable networks including to Disney Playhouse, ABC Family, M6, EM.TV, Jim Henson, Canal+, Warner Brothers, Fox, Viacom, and many others. Worked with major internet partners on successful SEO and SEM campaigns for Wild Brain web created IP.  Successfully launched Television Syndication division with coverage throughout 70% of US. Created Syndicated block on the WB for Kids100+. Developed licensing, merchandising, and branding opportunities for company’s Intellectual Properties. Transformed company into world class Intellectual Property production, licensing, and marketing Studio.

 Negotiated Multi-Million Dollar Product Development deal with Intel Corp. Negotiated and closed numerous product development and licensing deals with major consumer product companies including Microsoft, Hasbro, Mattel and numerous Networks and Studios..  Developed, produced and sold a number of children’s and family animated programs including; “Van-pires”, “Sky Dancers, “Dragonfly’s” and “Jellybean Jungle”. Successfully closed numerous production and sales agreements with US Studios, Networks, Foreign Distribution companies and International Television Networks for our IP.

 Instituted Entertainment, New Media & International Film and Television Division for General Media.  Oversaw and ran production, distribution, marketing and development of Intellectual Properties for Entertainment & New Media Division of GMI. Negotiated output distribution deals with major US and International Networks and Studios. Established International Television and Video Distribution w/ Licensee’s of our IP in over 45 Territories. Discovered, branded, and sold a number the award winning Children’s programs including "Shakespeare Animated Series", hosted by Robin Williams and “The Gumby Movie”.  Increased Revenue from virtual start-up to over $45 million/year in Sales and Licensing opportunities.

Ma, Psychology

Ba, Broadcast Marketing/Communication