Bubba's LA is a content creation agency, specializing in digital and broadcast branded content, as well as animation and hybrid productions.Directed entire production process, guiding production, crew and artist teams from conceptualization to delivery, managing teams while serving as the primary liaison with clients and agencies.• Successfully scaled business growth, driving 65% lift in 2023 revenue, marking it as highest revenue year in company's history. Additionally, significantly elevated average project budget by over 85%.• Expanded salaried team twofold while also augmenting freelance artists and crew by 100%, effectively enhancing workforce capacity and flexibility to meet project demands.• Directed P&L management alongside operational activities and financial transactions, including budget oversight, contract negotiations, accounts payable/receivable, payroll, and human resources, as well as managing teams to oversee digital and broadcast branded content.

J.P. Connelly is an Emmy-winning set design company, utilizing 3D animation design techniques.Led operations and business affairs negotiations with television networks and production companies, serving as primary point of contact for clients and employees throughout the process.• Achieved sustained business growth year over year, showcasing resilience during the challenging COVID-19 pandemic period, with sales soaring to 1.75 times that of previous years.• Strategically elevated the average project budget by over 50%, employing effective management techniques to carefully control and streamline the scope of work and client deliverables, maximizing profitability.• Directed all business affairs, overseeing operational coordination, new business development, deal negotiations, P&L and budget management, contractual agreements, invoicing, client services, human resources, and project management.

Various branded content agencies specializing in digital and broadcast branded content for U.S and global distribution.Worked closely with multiple East Coast-based agencies, guiding the production and operations processes from pre-production through post-production and delivery. This strategic partnership not only facilitated robust West Coast presence but also ensured seamless project execution and client satisfaction.• Collaborated with clients to strategize and execute campaign launches, overseeing production, operations, and back-end elements to ensure comprehensive and successful outcomes.• Managed all aspects of short and long-form projects for multiple companies, overseeing pitch meetings, project kick-off, budget management, script writing, casting (experts, doctors, testimonials, and hosts), locations, crew, editing, graphics, animation, and music.• Oversaw client relations and daily client service.

Boutique advertising agency specializing in branded television, digital & social media content

Brand New Media / Raymond Entertainment Direct is a content creation agency, specializing in digital and broadcast Direct Response branded content.Led agency start-up oversight, supervising production and post-production teams, while managing operational activities such as contract negotiations, talent management, payroll, new business development, accounts payable, and accounts receivable. Spearheaded client relations to ensure seamless account management and successful delivery of all project deliverables, maintaining high client satisfaction and fostering long-term partnerships.• Successfully scaled agency's business growth from zero sales to over $3 million within the first three years of operation, demonstrating exceptional business acumen, strategic planning, and effective execution of growth initiatives.• Achieved domestic and international product sales surpassing $3 billion.• Produced an immensely successful worldwide campaign, credited with generating an estimated global sales impact of $150 million. The campaign's success was evidenced by its on-air presence for over five years.• Directed all facets of direct response branded content campaigns, assuming responsibility for managing P&L, spearheading new business development, overseeing marketing initiatives, managing operational functions, and handling all production matters.• Handled all talent casting, negotiations and contracting for hosts, celebrities, influencers, and testimonials.