Andrew Sturm Email and Phone Number

Developed strategic business plan and deployment matrix for a distillery startup, generating production and sales forecasts through market analysis.Business Planning: Built a comprehensive startup plan including budgeting, proforma financials, and a three-year action plan to reach $800K in revenue.Skills: Analysis · Decision-Making · Business Planning · Progress Tracking · Due Diligence · Asset Acquisition · Reports

• Created innovative SaaS business model and plan to deliver online beverage industry education & management certificates for College of Business Enterprise Institute• Developed comprehensive Message House: internal concept, umbrella messaging, sales battlecards & objection handling materials• Developed Ideal Customer Personas and Customer Journey Roadmaps• Built Go to Market strategy including social media and content marketing• Engaged internal development stakeholders to design and implement fundraising strategy• Collaborated with diverse stakeholders to design curriculum for College of Business Certificate in Beverage Industry Management• Developed online subscription business and operationalization plan• Conducted in depth market analysis and Voice of the Customer• Recruited diverse Advisory Board of industry thought leaders and influencers• Created and maintained financial documents and tools associated with $250K budget

• Achieved 100% team brewing expansion- Led recruitment, onboarding and training for the Brewing team that grew from 15 to 30 team member• Managed fermentation consistency project that reduced critical production process variation and cycle by 36%• Led team of 12 brewers, meeting or exceeding KPIs for safety, production and profitability• Managed $50,000 supplies budget• Developed and rolled out of department wide yeast management processes across brand portfolio using SixSigma process• Achieved Cap Ex investment savings of over $100k from fermenter process change development and implementation • Member of start-up planning team for Asheville Brewing operations; developed a 20-week brewing and fermentation model delivered in January 2015• Created process and operational guides supporting New Product Introductions, including 2014 marquee release, Snapshot Wheat• Collaborated with cross functional teams on the development and execution of new brands and processes• Brewing team lead for critical enterprise software packages including: Laboratory Information Management System, Manufacturing Execution Software, Goals and Objectives Development and Production Controls upgrade project with responsibility for requirements definition, testing, scheduling and commissioning Thought Leadership• Team building: hiring the right teams - 2016 Craft Brewers Conference (Philadelphia)• 5S in Brewing Operations- 2005 American Society of Brewing Chemists and Master Brewers Association (Golden)• Fermentation Consistency Across the Portfolio- 2015 Master Brewers Association (Hood River)• New Belgium Brewing Ambassador and Spokesperson: Field Marketing Key Account public speaking engagements through New Belgium’s Road Brewer program, speaking with distributors, accounts and customers to strengthen customer relationships. Featured spokesperson in New Belgium advocacy video on clean water delivered to the US congress (2006)

• Forged a deep understanding of brewing process and team building• Influenced the team to continually improve people, process and technology• Key contributor in development of Brewing 5S• Participated in the recruitment and acquisition of the brewing team