Boncom is a unique collection of multi-discipline creative innovators. Inspired by the causes we represent, we offer a full-service communications solution with expertise in the following areas: Experience Design, Product Development, Analytics, Media Production, Social Media, and Advertising.

Designing and delivering transformative content, courses, workshops, and events tailored for purpose-driven professionals and organizations. My work focuses on leveraging the principles of behavioral psychology to address and solve complex, wicked problems, fostering innovation, and driving positive behavior change.

Solving the bigger problem, through customer journey mapping, design thinking and strategic planning.

As the lead strategist and one of the managing directors of the agency, I'm responsible for all client, perspective client and agency strategy. I oversee the strategic planning and business insights teams in an effort to marry qualitative and quantitative research that uncovers trends and behaviors that our clients can leverage to improve customer experience and revenue generation. I believe in co-creating with our clients and I leverage my expertise in Design Thinking, Disruption Theory, Persona Development and Customer Journey Mapping to create a canvas for collaboration and discovery.

Managed, and hired 20+ individuals on the Media, Econometrics and Brand Services teams. Trained team members in Search Engine Optimization, Pay-Per-Click, Media Buying, Social Media Strategy and Mobile Marketing. Managed the creation of a proprietary reporting platform that improved efficiency by more than two fold. Developed and managed multi-million dollar pay-per-click campaigns for Pulte Homes, resulting in hundreds of millions of dollars of home sales that can be tracked back the keyword that originally initiated the lead. Authored integrated search and social media methodologies, giving Sitewire a key competitive advantage.

Developed product offering and price structure for selling search optimization and online advertising to existing clients.

Pioneered virtual inventory project allowing retailers to view a superior selection of designs at minimal production cost; Increased the availability of products by 400%. Managed SEO, PPC marketing, and affiliate partnerships resulting in a 300% traffic increase from 2004-2005.

Planned and executed massive photography events (up to 3,000 athletes.) Management included outsourcing, short-term hiring and the coordination of over 50 employees. Authored and instituted a staffing system which doubled output while cutting labor expenses in half.