Andy Thompson Email & Phone Number

Warrington, Gb

London, England, United Kingdom

Manchester, United Kingdom

SimpliSafe is an award-winning home security business with over 3 million customers in the US. Now the ambition is to become a global brand, starting with the UK. I am here to help create and drive our brand marketing initiatives to help launch this growing brand in the UK.

Manchester, United Kingdom

Heading up all things social and branding for an innovative new betting company, Fansbet. Fansbet we’re dedicated to contributing to the most important part of any football club – the fans, through sharing half of any net profits with fans’ groups to contribute to fans’ causes.

Chester, United Kingdom

Asked by the Joint Managing Director of Iceland to head up a newly established team to concentrate on establishing a social department that can work across the business. Social Media has been given a higher profile role within the business reporting directly into the Iceland board, with the aim to drive the change of brand appraisal though the #PowerofFrozen online. Responsibility include:- Iceland social strategic direction including content strategy.- Iceland Social advertising strategy and planning which has driven sales success- Social and digital content strategy. - Blogger and influencer outreach development including an initative across the 23,000 Iceland staff to get them engaged with social media and spreading the message of Iceland - Above the line campaign support including being involved during the key marketing campaign and strategy meetings, this included Iceland using a hashtag as a key part of an ATL campaign for the 1st time.- Responsibility for digital video content within Iceland

Chester, United Kingdom

Heading up the Online and Digital division, I am responsible for driving forward the company’s digital marketing strategy through multiple online channels. This includes driving visitors to the Iceland online store to meet targets based on registrations and sales through digital advertising channels.Key responsibilities include;- Developing, executing and delivering the company’s digital/online marketing strategy across the web, mobile, social media and other emerging channels. - Identifying and prioritising digital marketing objectives in line with wider commercial goals.- Composing business cases for digital/online marketing budget.- Working closely with other members of the marketing team to ensure full campaign integration across all channels.- Overseeing all online branding, communications and campaigns through the company website, social media, email/mobile marketing, SEO, search and through building an online community.- Reviewing technologies and exploring new developments in the digital landscape to find new opportunities to drive effective campaigns and ROI.- Analysing how customers use digital media and looking for ways to improve the customer experience to acquire and retain customers.- Improving the design, usability, content and conversion points of the company website through developing solid plans and tracking key measurables (i.e. page views, unique visitors, dwell time, repeat usage).- Ensuring smooth running and completion of digital/online projects.- Leading, motivating and developing the digital team and developing and managing strong relationships with external suppliers and third party providers.

Manchester, United Kingdom

New Media Propositions Leading on the identification, design and subsequent implementation of New Media propositions within Capita Customer Management. Including Social Media as a contact centre channel, mobile and web chat.- Innovation and development of digital solutions that offer the business and its clients value- Offer value to the operations and client-facing teams through digital solutions in order to support client retention- Ensure that the business is briefed and aware of any forthcoming digital initiatives such as new social networks or mobile technologyMarketing Projects Manager (November 2009 - October 2011)- Development and implementation of the company digital strategy in line with business requirements. The strategy includes - global website management - email marketing, - social media, - blogs, - search engine optimisation and - analytics reporting - plan and manage content on website - Development and innovation of digital service line marketing and digital sales collateral – including copywriting. In addition I also work on a number of non digital Marketing programmes in order to support the company objectives to include: • Manage multiple corporate marketing events, campaigns and activities, ensuring they are delivered on-time and within budget• Manage the awards process and matrix across the business including supporting on individual submissions and writing corporate submissions

- Responsible for planning, development and implementation of marketing programme plans in order to generate opportunities to engage for the Business Development team- Ongoing reporting on ROI’s and against agree KPI’s on a monthly basis to senior management - Established an email marketing solution to promote the business to both new name prospects and existing clients with on average email shots achieving an open rate of over 50%- Project management and promotion of annual client events which regularly are attended by a large proportion of the client base and offer the Business Development team a chance to network and engage with clients - Organisation of trade show representation across a number of verticals including pre and post show marketing to delegates in order to maximise full benefit from the expenditure- Internal promotion of the RR Donnelley brand including the planning, development and implementation of an internal education roadshow to involve the 3000 UK based staff in our ‘go-to-market’ strategy- Creation and promotion of White Papers, client Case Studies and Thought Leadership articles - Implemented Salesforce.com as marketing campaign monitoring tool and as a CRM system for the Business Development tool, this is now the reporting mechanism used by senior management

- Responsible for planning, development and implementation of marketing strategies to meet agreed company objectives and budget, and writing the marketing plan for the overall membership services business plan- Increase member numbers to meet company objectives through marketing strategies and ensuring member retention is above 80% per year, which was achieved in the business year 2006- Development and implementation of support materials and services for internal clients to ensure brand consistency and to build the sales pipelines- Project management of a new online shop from concept to launch, generating a total order value of £130,000 since the December 2006 launch- Responsibility for the redesign and promotion of the membership website. This has led to an increase on average hits per day by 68% and total user session up on 25.45% on the previous year- To provide and present marketing reports on campaigns and activities for the board to demonstrate expected ROI’s

- Main responsibility to promote Sage software and the Sage Accountants Club to a database of 15,000 accountants in the UK- Project management of the relaunch of the Accountants area of the Sage.co.uk website- Responsibility for the e-marketing of the division to targets, including e-newsletters. This led to establishing an ‘opt-in’ email database of approximately 8,100 clean email addresses- Creating and managing various campaigns to accountants in order to promote the various products and services on offer

- Employed as the company’s very first marketing professional, with the aim of establishing a structured marketing team including management of the team for one of the UK’s leading distribution companies - Increased company turnover from £35million to £40million through marketing campaigns as per targets- Responsible for producing and implementing a comprehensive marketing plan for the entire group of companies which includes a further 5 subsidiaries - Research and identify new markets for the company to enter with particular emphasis on new product development- Working in close conjunction with multi-national brands in order to gain both product and monetary support to implement the marketing plan

- Selected to join the newly established organisation and operations team aimed at promoting a £26 million attraction in Bath- Developing and marketing the Thermae Bath Spa website including updating and developing new features for the site, producing and implementing a comprehensive marketing plan to promote the website. This involved building an email database from 0 to 10,000 ‘opt-in’ addresses over a period of a year.- Playing a key role as a representative of Thermae at various travel exhibitions including coordinating the layout and literature for the stand and meeting and greeting all visitors to the stand- Developing and maintaining productive relationships with corporate and travel trade business representatives resulting directly in a significant enhancement of the profile of the Spa across the world

Responsible for the planning and implementation of the marketing plan for the subsidiary companies of Mitac, Global Remarketing and Automotive Online

Ba Hons 2:1, Marketing

Gnvq, Business Studies