As a Senior Performance Analyst at VERB Interactive, a forward-thinking digital marketing and technology agency, I specialize in orchestrating comprehensive paid media strategies across a diverse range of high-profile clients. Leveraging my deep understanding of digital analytics and performance marketing, I focus on delivering impactful results through data-driven insights and innovative campaign optimization.

At Montana Steele, I serve as a Paid Media Manager where data-driven decision-making and a results-focused mindset are at the core of my approach. My expertise in managing a robust portfolio of over 45 retail and real estate brands, including Pizza Nova and high-profile projects like Q Towers, 75 James and Yonge City, is underpinned by a relentless pursuit of tangible outcomes and a strategic emphasis on paid search excellence.Core Responsibilities:-Direct and optimize high-performing paid search campaigns, focusing on achieving specific client KPIs.-Analyze data to refine strategies and report on results, ensuring decisions are aligned with business objectives.-Manage key paid media channels, including Google Ads and Paid Social, to maximize visibility and conversion.-Oversee budget allocation, maintaining a balance between campaign performance and cost-efficiency.-Collaborate with teams to integrate paid media efforts into broader marketing strategies, enhancing overall campaign effectiveness.

Clients: F45 Training, Brazilian Top Team, Planet Fitness.At MRKD Marketing, a premier digital agency specializing in the fitness sector, I lead the charge in crafting and executing innovative digital marketing strategies. My expertise spans PPC, SMM, SEM, and Paid Ad campaigns, ensuring our fitness-focused clients achieve unparalleled visibility and engagement. I'm adept at:-Designing and managing high-impact campaigns across platforms like Facebook and Google.-Leveraging tools such as FB Pixel, GTM, and Google Analytics for precise data tracking and actionable insights.-Collaborating closely with clients to tailor ad strategies that align with their unique business goals.-Innovating with fresh ad creatives and copy that resonate with our target audience.-Ensuring seamless technical integrations, from FB Pixel installation to Google Analytics setup.-Delivering top-tier client service through transparent and timely communication across various channels.

Clients: Bath and Body Works Canada, Langham Hotels, The Wharton School, Silversands Granada, The Wall Street Hotel.In my role at Acronym, I had the privilege of diving deep into various industries, gaining valuable insights and expertise in the Retail sector, specifically within the Personal Care, Fragrance, and Home Products segment, the Hospitality industry, and the Education industry. My responsibilities included:-Campaign Management: Executing, managing, and optimizing media campaigns across social media platforms such as Facebook, LinkedIn, Twitter, and Snapchat.-Reporting & Analysis: Creating both internal and external weekly/monthly reports, highlighting key metrics. I used these insights to drive optimizations and shape future strategy development.-Stakeholder Communication: Serving as the primary point of contact for queries regarding the status of client campaigns, catering to both internal teams and external clients.-Performance Accountability: Taking responsibility for ensuring that numerous KPIs are met and that paid media campaigns are delivered effectively for assigned clients.

- Use online search engines to identify the employment of graduates and postdoctoral fellows. - Clean and code data for analysis.- Conduct statistical analysis for the purpose of creating reports to different stakeholders.- Synthesize large amounts of information into compelling and simple narratives. - Prepare effective PowerPoint presentations.

At Mercy Ships UofT Canada, a non-profit in the healthcare sector, I championed our mission by:Leading the planning and execution of high-impact fundraising and awareness events, consistently exceeding our targets.Building strong collaborations with university departments and local businesses, securing vital sponsorships and resources.Implementing innovative marketing strategies that boosted event attendance and engagement, leveraging both traditional and digital channels.Managing event budgets with precision, ensuring maximum fundraising potential while optimizing costs.Advocating for accessible healthcare in underserved regions, educating and inspiring the university community about our global impact.Spearheading successful fundraising campaigns and donation drives, directly contributing to Mercy Ships' healthcare missions.Proud to have played a pivotal role in advancing the cause of accessible healthcare through strategic event coordination.