Andrew Slade Email & Phone Number

II work with B2B companies to build scalable inbound marketing programs that drive measurable growth. Whether you're just starting to scale or preparing to build an in-house team, I specialize in crafting data-driven strategies with a business-first mindset. Here are the key areas where I deliver value:- Strategic Planning: Developing holistic marketing strategies that integrate SEO, paid media, content marketing, and automation to align with business goals and generate measurable outcomes.- Execution: Managing high-impact campaigns on platforms like Google Ads and LinkedIn, scaling efforts to increase ROI while staying cost-efficient.- Analysis: Implementing systems that provide clear, actionable data to guide decision-making, adapt strategies, and identify new opportunities for growth.- Client Success: Partnering with marketing teams to solve complex challenges, streamline processes, and create sustainable systems for lasting results.I believe in full-scale marketing done right by avoiding shortcuts and building strategies that grow with your business. Over the years, I’ve helped companies improve marketing-to-sales transitions, scale inbound programs, and build internal capabilities for long-term success.

New York, Us

As Sustain.Life grew, there was a strong need for operational improvements. I transitioned from marketing to Revenue Operations to reduce missed opportunities coming from our marketing efforts, enable data-driven decisions, and streamline operations across teams. Key points from my time in Rev Ops include: • Operational Integration: Used HubSpot CRM to integrate sales, marketing, and customer success into unified processes, ensuring data consistency and creating a single source of truth. Regularly aligned cross-functional teams, enhancing operational efficiency and revenue growth. • Data-Driven Insights: Organized company information into comprehensive dashboards in HubSpot and PowerBI for each team, reducing time spent on forecasting, reporting, and performance analysis by 50%. • Tool & Process Optimization: Managed the integration and optimization of key revenue tools (HubSpot, Gong, ZoomInfo, Navattic, QuotaPath), boosting operational efficiency and data accuracy. Documented and trained teams to reduce ramp time for new employees and streamline processes. • Automation Impact: Implemented comprehensive automation for follow-ups and increased notification systems, which reduced missed opportunities by 98%, ensured more consistent data quality, and significantly increased pipeline growth. • $100M Acquisition Integration: Contributed to Sustain.Life's acquisition by Workiva, leading the migration of CRM and sales processes from HubSpot to Salesforce. Ensured seamless operations by aligning marketing materials, the website, and data systems with Workiva, enabling the carbon team’s success post-transition.

New York, Us

I joined the team while the product was still in beta, which meant developing the marketing stack and processes from scratch. I worked with our team to build an SEO-optimized website, develop an efficient paid media mix, implement automations for nurture campaigns, and collaborated closely with the Content Director to create an effective content strategy that consistently improved. Key areas I focused on include: • Scaling & Audience Strategy: Transformed Sustain.Life from a beta product to a competitive player in the climate tech space, ultimately leading to its acquisition by Workiva. Adapted our marketing strategies to evolving market conditions, resulting in a 300% revenue increase within two years. • Revenue & Lead Generation: Developed a lead generation strategy combining paid and organic channels, contributing to 90% of all sales leads and 70% of all closed deals. • Content & Digital Presence: Spearheaded a multi-channel content strategy, including the podcast series 'The Week in Sustainability,' webinars, whitepapers, blog posts, interactive product tours, and explainer videos, significantly increasing customer engagement and education. • Website & SEO Excellence: Optimized our initial product launch and the website redesign a year later, each showing a consistent 30% MoM growth from launch. Led a comprehensive overhaul and executed targeted SEO strategies, tripling organic search visibility and customer engagement. • CRM & Marketing Automation: Developed and deployed HubSpot marketing automation, improving lead conversion rates by 25% through nurture campaigns, automatically connecting and following up on missed leads, and enhancing retargeting efforts.

I started working for Minglewood while in college to help maintain their social media. Over the years I've helped promote the release of new services such as delivery, beer to go, new menus, and all of their events. Using social media, paid advertisements, SEO, print material, and a quality google business page we are able to effectively promote events & news to drive new business. ● Optimized website SEO to rank first locally for target keywords.● Photographed, filmed, and edited content for social media and website. ● Created a successful ad campaign to produce record months in sales for a ten out of twelve months last year. ● Through a carefully planned social media plan, we were able to obtain a great engagement rate for the page. This resulted in organic page growth and reach. ● Developed marketing materials for events such as fliers, facebook events, and paid ads.● Worked with our designer to develop engaging branding, billboards, and cans.

Webster, Groves , Us

At Digital Strike I was a Digital Strategist in charge of 10+ paid media accounts ranging from local businesses to multiple larger national multi-million dollar revenue businesses. I worked to develop a strategy that best fits a client's goals and execute that plan and optimize for the best performance while reporting on wins and losses in PPC, SEO, and Social Media Marketing. • Successfully managed 10+ clients' ad campaigns across platforms like Google, Bing, Linkedin, & Facebook. with over $135k in ad spend monthly. • Created social strategies that are designed for national/local campaigns that fit the needs of each client like brand awareness, lead generation, or remarketing funnels.• Worked with a team increase bottom line revenue for clients consistently through SEO, Paid Marketing, & Web development.• Helped clients navigate the pandemic by providing flexible marketing strategies to find the optimal path for each industry.

Clayton, Missouri, Us

I directed, managed, and executed the digital marketing for 15+ clients. This includes SEO and SEM, Social Media Marketing, Email Campaigns, Content Creation, Reputation Management, Paid Advertising, and Copy Writing. Through careful organization, planning, and research helped each individual client reach their goals. A few accomplishments I've had:- Created Google Ads campaigns for multiple clients that consistently generated leads and customers.- Launched a successful reputation management campaign to increase a 3-star rating with 10 reviews to a 5 star with over 250 authentic reviews. - Optimized new websites to rank on the first page for the targeted keywords in their target location.- Set up a social media plan that increased the monthly average engagement rate from a 2% (industry average) to 6.7% resulting in higher reach, increased page likes, and more interaction with customers. - Worked within each company's set budget to choose the right marketing tactics to reach their goals.eComand Solutions allowed for me to gain valuable experience executing a wide range marketing tactics, developing winning strategies, and reporting on goals to continually improve the client's campaigns and my own skillset. As the lead marketing role, I was able to consistently retain clients as we grew from seven clients when I started, to seventeen when I left.

● Created and expanded online presence.● Filmed, designed, and photographed all creative content for advertising campaigns.● Utilized data to develop strategy for marketing initiatives.

St. Louis, Mo, Us

Assisted in creating and managing placement of creative website assets. Created weekly reports using Adobe Analytics to analyze website data to gain insight into shopping behavior and personalization for clients. Developed dashboards to easily access data collected from client websites.

St. Louis , Mo, Us

Analyzed analytics to optimize website functionality. Developed research briefs of company and industry trends for multiple clients.

Worked with clients researching information for marketing and promotional ideas. Acquired and ran a business's advertising campaign. Interacted directly with client on promotional program.

St. Louis, Mo, Us

Scanned and filed various client information. Learned the basics of strategic tax and cost management.

Taught Tae Kwon Do to students of all ages. Ran classes of 5-10 students by myself. Designed a self-defense program for the summer. Promoted other ranks through testing.

Bachelor Of Science, Mass Communication: Advertising

Education record