Andrew Turner

Andrew Turner Email and Phone Number

Experienced Marketing Consultant | Specialising in Brand / Digital Strategy, Brand Development, and Content Creation | Seeking New Opportunities @ CURADEN UK
Andrew Turner's Location
St Neots, England, United Kingdom, United Kingdom
Andrew Turner's Contact Details

Andrew Turner personal email

About Andrew Turner

Seasoned Head of Marketing with 25 Years of Brand Leadership.With a rich tapestry of experience spanning a quarter-century in brand marketing, I am a passionate advocate for driving impactful strategies that resonate with audiences, elevate brand perception, and fuel business growth.A results-driven marketing leader, I thrive on navigating the ever-evolving landscape of consumer preferences and market dynamics.💼 **Experience Highlights:**- **Strategic Brand Vision:** Led multifaceted brand campaigns for globally recognized companies, leveraging consumer insights and market trends to drive brand affinity and market share.- **Cross-Functional Collaboration:** Excelled in fostering collaborative relationships across departments, aligning marketing initiatives with broader business objectives, and driving seamless execution from concept to delivery.- **Digital Transformation:** Championed digital innovation, harnessing the power of data-driven insights, emerging technologies, and digital platforms to optimize marketing performance and enhance consumer engagement.- **Leadership & Mentorship:** Mentored and coached high-performing teams, fostering a culture of creativity, accountability, and continuous learning.🏆 **Key Achievements:**- Orchestrated successful product launches resulting in double-digit sales growth and market expansion across diverse global markets.- Received industry accolades and awards for standout campaigns, innovation, and brand excellence.- Cultivated strategic partnerships and collaborations that elevated brand visibility and drove incremental revenue streams.🔍 **Areas of Expertise:**- Brand Strategy & Development- Integrated Marketing Communications- Digital Marketing & E-Commerce- Consumer Insights & Market Research- Team Leadership & Talent Development- Strategic Partnerships & Alliances

Andrew Turner's Current Company Details
CURADEN UK

Curaden Uk

View
Experienced Marketing Consultant | Specialising in Brand / Digital Strategy, Brand Development, and Content Creation | Seeking New Opportunities
Andrew Turner Work Experience Details
  • Curaden Uk
    Head Of Marketing
    Curaden Uk Jul 2024 - Present
    Northamptonshire, England, United Kingdom
    View
  • The Entertainer
    Head Of Marketing
    The Entertainer Mar 2022 - May 2024
    Amersham, England, United Kingdom
    I am passionate about the magic of childhood and the power of play thriving on crafting compelling narratives that ignite imaginations and drive consumer engagement.I believe in the transformative power of play. With a legacy of innovation and a commitment to quality, we inspire joy and creativity in children and families worldwide. As a beloved retailer in the toy retail space, I am dedicated to delivering exceptional experiences that spark wonder and foster lifelong memories.As Head of Marketing I lead our strategic marketing initiatives, shaping brand perception, driving customer acquisition, and enhancing loyalty across diverse audiences, to champion our brand's story, amplifying our presence in the market and solidifying our position as a leader in the industry.- Develop and execute comprehensive marketing strategies to drive brand awareness, engagement, and conversion.- Lead a talented team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.- Drive product launches, promotions, and campaigns that captivate audiences and generate excitement in-store and online.- Harness the power of digital and social media platforms to amplify our brand message and connect with consumers on a deeper level.- Collaborate cross-functionally with product development, sales, and operations teams to ensure alignment and maximize impact.- Monitor market trends, consumer insights, and competitive landscape to identify growth opportunities and inform strategic decisions.
    View
  • Ask Pinpoint
    Company Owner
    Ask Pinpoint Jun 2019 - Mar 2022
    Cambridge, England, United Kingdom
    Ask Pinpoint is a marketing insight agency with postcodes and people at our heart. We help agencies, businesses and charities define, target and acquire new customers, using our data platform that analyses over 200 million data points. We have classified the 66m people , who live in 20m households in 1.7m postcodes into 5 types, 11 categories and 65 tribes.This enables us to profile, segment and define your core customers based on postcode data and then find look-alike audiences with similar attitudes.Finding new customers at a local, regional or at a national level just got a whole lot easier!
  • Spearmark International
    Marketing Director
    Spearmark International Sep 2014 - Jun 2019
    Spearkmark is a small privately owned family business founded in 1908 based in St.Neots with a turnover of £12m. Designs, manufacture and sells to UK and French retailers children’s lunchware, tableware, drinkware, healthcare hydration and lighting products in both generic designs, bespoke orders and in an array of top selling licensed characters including; Disney, Paw Patrol & Marvel.Restructured the business changing it to a consumer focused, proactive product organisation. Provided clarity to roles across the marketing and operational functions. Introduced a series of structured approaches to improve workflow efficiencies and planning. Instigated annual consumer research to drive NPD and marketing campaigns to drive growth. Resolved sku. Proliferation issue and reduced waste write off by £400,000. Created a 2-year roadmap for business improvements and range development which increased sales by £4.2m, delivering total sales of £15m, the largest sales and profit performance in the 108 years of trading.Proud to work with the talented Spearmark team and over 100 healthcare professionals that created the world’s 1st Light up and talking hydration reminder cup for the frail and vulnerable. Droplet has been recognized by the Royal Society of Medicine as a global healthcare innovation, been endorsed by the NHS Director of Innovations, awarded a NHS National Innovation Accelerator award and gained coverage in National Press & TV, whilst being fully adopted by 2 entire hospitals with a further 15 at ward level.
  • Spicers
    Brand Director
    Spicers Mar 2013 - May 2014
    Waterbeach
    Lead creation of category & brand strategies and annual marketing plans focused on Own Brands. Develop creative briefs and investment recommendations. Strategy creation & implementation of the annual company promotional program and communicate the brand visions and objectives to all key stakeholders. Share best marketing practices with internal colleagues and coach, motivate and develop the marketing team. Communicate and engage with key customers so that business and customer requirements remain aligned and develop business tools and services that will maximize commercial business growth for all. Evaluate all marketing initiatives to ensure consistency of message and ROI.
    View
  • Home Retail Group Plc
    Marketing Controller
    Home Retail Group Plc Aug 2009 - Mar 2013
    Argos is one of the largest high street retailers in the UK offering customers over 60,000 products through its 1,000 stores and online platforms. With turnover in excess of £1.8bRe-invented the brand Chad Valley creating an innocent, big box, high quality but affordable, playful toy brand that celebrated “Kids being kids”. Perfect for families that wanted to reward, buy party gifts, use as stocking fillers or holiday pacifiers, a market worth £1/2 b a year.As a team we executed a full brand re-launch including TV advertising, digital and traditional press, combined with in-store POS. In under 2 years Chad Valley was Argos No.1 Toy brand worth over £75m, bigger than Disney or Barbie delivering a 15:1 ROI vs. acquisition purchase price. Brand awareness and consumer understanding increased from 26% to 72% and this achievement was recognised by being awarded the” 2012 Retail Week Award for best Brand Innovation”.I introduced a suite of integrated brand & category marketing principles to both the Argos and Homebase commercial teams. As their Marketing Controller, I defined consumer propositions, produced brand bibles and co-ordinated product ranges across departments for; Argos Value, Babystart, Bush, Alba, Acoustic Solutions, Hygena, Schreiber & Habitat. These brands in total grew to over £600m, a 1/3rd of Argos total turnover.
    View
  • Wells And Young'S Brewing
    Head Of Customer Marketing
    Wells And Young'S Brewing Aug 2005 - Dec 2008
    Wells and Youngs is a 5th generation family owned Regional Brewer founded in 1876, based in Bedford and with a turnover of over £50m. They produce an array of award-winning ales; Bombardier & Youngs as well as contract brewing for Red Stripe, Corona & Kirin Ichiban. Doubled the sales of Bombardier from 40,000 BB to 82,000 BB by encouraging more real ale outlets to support the brand from Oct-May, by investing in creating a series of seasonal event kits targeting the Autumn Rugby tournaments (Oct-Mar) and St. Georges Day (Apr). Advanced planning and creating symbiotic partnerships with English Heritage I reduced total marketing support by £1m whilst tripling the total number of high quality & desirability event kits that made the landlord king. Re-focused the premium but declining Kirin Ichiban larger brand. The brand was losing its premium status through heavy discounting in the Off Trade and being sited in inappropriate outlets. I made Kirin Ichiban exclusive to the On Trade, removed over 80% of Off Trade accounts and only allowed / supported those outlets that had genuine super premium consumers at their heart. This re-established its exclusive and premium credentials, chosen outlets were rewarded with new condensating LED fonts, high quality glassware, and outside parasols, banners and signage. Sales grew in the first year by 33% and resulted in a new 10-year licensing deal being secured with the Kirin Brewery in Japan.
  • Platinum Films, Pinewood Studios
    Marketing Director
    Platinum Films, Pinewood Studios Jun 2004 - Mar 2005
    Platinum Films is a micro entertainment IP creation company that create, produce, distribute and licensed popular entertainment brands throughout the world with a turnover of £2.5mAs Marketing Director, I led a small team to help create a new BBC Show with 104 episodes, aimed at encouraging children to cook and eat healthy food. We created the companies first integrated multichannel marketing program including Facebook, You Tube and web and sold the rights to Freemantle Entertainment International for over £1m.
    View
  • Premier Foods
    Commercial Manager
    Premier Foods Jan 2002 - Jun 2004
    Premier Foods is a British food manufacturer headquartered in St Albans, with a turnover of £745m. It owns and produces under license many UK household brands and own branded and private label canned foodLead partnerships with major entertainment studios (Lord of the Rings trilogy) and leveraged cross-media marketing campaigns to drive double-digit sales growth for HP Beans for 2 consecutive years.Created a new canned packaging format that was initially deployed in the character pasta market that provided permanent consumer POS at point of purchase. This innovation resulted in stealing 20% market share from Heinz, grew the total category by 15%, reduced Premier Foods royalty rates, enabled more tier 1 licenses to become accessible and created incremental space on shelf that only this new packaged format could fill. This innovation was subsequently introduced and used by Walmart (USA) and trialled in Sainsburys to increase sales in the canned vegetable sector.
    View
  • Nestle Purina
    Senior Brand Manager
    Nestle Purina Feb 2001 - Jan 2002
    Ralston Purina an American pet food company merged with Nestle in 2002 to form Nestle Purina Pet Care for $10.3 USD, creating a world leading pet care company.I re-packaged and launched the Bakers Complete dry dog food brand following a reformulation that used fresh meat within its chunks, this included the creation and deployment of a £1m National TV campaign.Created a new range of 4 Bakers treats that matched the needs of brand consumer profile. A pet parent that treats her dog as one of her children, wants to give a balanced healthy diet but does not exclude giving treats, especially if they provide health benefits. Each treat took the aesthetics of confectionary, packaged in zipped pouches, each having a unique functional benefit. The new range was universally supported across the UK Pet sales channels and were adopted on a Pan-European basis with each local territory applying the most appropriate local branding to the packaging and marketing support created by the UK team.
    View
  • Playtex
    Brand Manager
    Playtex Apr 2000 - Feb 2001
    Playtex Apparel based in Woking, manufacture and produce undergarments for both men & women which included the iconic brands; Wonderbra, Cross Your Heart & Ralph Lauren.As Brand Manager for “Cross Your Heart” it was apparent quickly that the aesthetics of the current offering lacked imagination, they all looked like table dollies. I persuaded the MD that we should introduce a new “Cross Your Heart” bra which took the aesthetic material of our best performing underwire & apply it to the Cross Your Heart construction. In its first season it became the fastest selling product, demand outstripped supply and consequently our competitors; Triumph began to imitate. It changed an industry sector, now women of all ages, 50+ can get the support and comfort they need whilst still feeling youthful and desirable.
  • Henkel Limited
    Product Manager
    Henkel Limited Jun 1998 - Apr 2000
    Henkel is the world's number one adhesives producer. Offering a broad portfolio of adhesives, sealants, and fillers for both Industry and Consumers.Introduced new shelf ready packaging and annual cross trial product promotions that helped to secure a solus deal with B&Q which removed the previous brand leader Polycell.Developed and extended a new brand for Henkel DIY into both the consumer and trade sectors; “No More Nails”- a solvent free instant grab adhesive, which quickly established itself as a £15m brand, resulting in this proposition being extended into 3 adjacent categories; “No More Sealant Guns” , "No More Gaps" and “No More Cracks”.

Andrew Turner Skills

Brand Development Strategic Planning Customer Experience Fmcg Category Management Product Marketing Marketing Strategy Trade Marketing Retail Consumer Insights Integrated Marketing Market Research Marketing Strategy Management Brand Management Market Planning Product Development Advertising Forecasting Merchandising Customer Insight Brand Equity Brand Tracking

Andrew Turner Education Details

  • Cambridge Regional College
    Cambridge Regional College
    Cips Diploma
  • Knights Templar School
    Knights Templar School
  • Southampton University
    Southampton University
    Geology 2

Frequently Asked Questions about Andrew Turner

What company does Andrew Turner work for?

Andrew Turner works for Curaden Uk

What is Andrew Turner's role at the current company?

Andrew Turner's current role is Experienced Marketing Consultant | Specialising in Brand / Digital Strategy, Brand Development, and Content Creation | Seeking New Opportunities.

What is Andrew Turner's email address?

Andrew Turner's email address is an****@****ail.com

What schools did Andrew Turner attend?

Andrew Turner attended Cambridge Regional College, Knights Templar School, Southampton University.

What skills is Andrew Turner known for?

Andrew Turner has skills like Brand Development, Strategic Planning, Customer Experience, Fmcg, Category Management, Product Marketing, Marketing Strategy, Trade Marketing, Retail, Consumer Insights, Integrated Marketing, Market Research.

Not the Andrew Turner you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.