Andrew Turton Email & Phone Number

Birmingham, Gb

Birmingham, England, United Kingdom

Lead content creative managing two line reports and supervising wider digital communications officers as part of the digital communications team.Responsible for content strategy across brand channels from weekly content curation to longer-term thematic communications. This involves the management of our content calendar and input into our Communications Grid.Lead on key content projects through all stages of planning and production.Co-producing the WMCA social media strategy and… Show more Lead content creative managing two line reports and supervising wider digital communications officers as part of the digital communications team.Responsible for content strategy across brand channels from weekly content curation to longer-term thematic communications. This involves the management of our content calendar and input into our Communications Grid.Lead on key content projects through all stages of planning and production.Co-producing the WMCA social media strategy and leading on the correct implementation.Lead content advice and consultation for projects across the communications team to ensure best practice.Act as communications business partner for the health and communities team as part of the Employment, Skills, Health and Communities directorate. This includes advising senior managers on communications strategy, planning communications activity, leading and advising account teams to co-ordinate activity and evaluating projects to identify successes and areas for improvements.Work closely with our digital campaigns team to ensure seamless implementation of paid and organic campaigns.Co-ordinate website content in line with our strategy with a firm focus on SEO to improve discovery and user experience. Show less

Birmingham, England, United Kingdom

Creating content for our brand channels across digital from social media to website.Supporting communications colleagues with digital advice and support.Acting as digital communications lead for the Strategy, Economy and Net Zero directorate. This involves content creation, consultation and social media management.Managing website projects including the migration of the Energy Capital website onto the WMCA CMS.

Worcestershire, England, United Kingdom

Oversaw content strategy and creation across the council’s social channels.This included content planning to maximise engagement including devising a new tone.After being given engagement KPIs, I worked on a content plan, including achieving a monthly reach of 1m across social channels.My role included creating a new tone and marketing strategy for the County Council's Instagram focused on community engagement to grow our followers from 1,900 to over 3,200 in eight months.This… Show more Oversaw content strategy and creation across the council’s social channels.This included content planning to maximise engagement including devising a new tone.After being given engagement KPIs, I worked on a content plan, including achieving a monthly reach of 1m across social channels.My role included creating a new tone and marketing strategy for the County Council's Instagram focused on community engagement to grow our followers from 1,900 to over 3,200 in eight months.This included a reach of +828% and impressions of +73% month-on-month.I also worked on a major campaign to target audiences under the age of 30 including marketing a spoken word film with a curated group of social influencers, email marketing, and copywriting to create a new one-stop shop for Coronavirus advice online including new artwork and filming video content.I was part of the press desk team where my job included fielding media enquiries, hosting press briefings, writing press releases and advising department leads on media responses. Show less

Wolverhampton, United Kingdom

I edited expressandstar.com and shropshirestar.com viewed more than 16m times a month.My role encompassed managing content optimised for SEO, producing short videos and interactive features and curating, editing and promoting content across our social media platforms.I was responsible for managing homepages, brand identity and key communications via website and social media feeds.I worked with stakeholders from commercial partners to department leads and was part of the newsdesk… Show more I edited expressandstar.com and shropshirestar.com viewed more than 16m times a month.My role encompassed managing content optimised for SEO, producing short videos and interactive features and curating, editing and promoting content across our social media platforms.I was responsible for managing homepages, brand identity and key communications via website and social media feeds.I worked with stakeholders from commercial partners to department leads and was part of the newsdesk team which took part in daily briefings with the editor discussing online content.I also led on breaking news stories, sourced user generated content and managed reporters including assigning journalists and photographers. Show less

Wolverhampton, United Kingdom

I was seconded to help launch the new subbing hub at MNA Media. I edited stories across the Express & Star, Shropshire Star and other sister publications. This included editing copy, pictures and headline writing and use of InDesign.

Dudley, United Kingdom

Deputy Chief Reporter for the Express & Star with responsibility for managing the reporting team covering Dudley, Wyre Forest and Sandwell.Developed human resources skills in leading a team.I worked shifts on the newsdesk as national news editor.Developed my own stories, worked on exclusives, breaking news on call and features for our newspapers and online.Reported live from election counts where I supplied social media updates, video clips and webcasted.

Dudley, United Kingdom

Achieved the four sections of the NCTJ NCE to gain the full national certificate.Duties in this role included delivering news stories and features for the newspaper printed six days a week.Provided news coverage immediately online and managed the office when the chief reporter was absent.I also worked shifts on the newsdesk and business desk.

Promoted to work in the Dudley and Wyre Forest district office of the Express & Star.Worked on diary jobs, breaking news and feature writing while completing my NCE Senior Journalist qualifications and passed 100wpm shorthand.

Built contacts in the Dudley area including politicians and community leaders and worked as a patch reporter.

Wolverhampton, West Midlands, United Kingdom

Gained my NCTJ preliminary qualifications in media law, public affairs and logbook.Carried out placements including at The Severn radio station and Wolverhampton Chronicle.

Bachelor Of Arts (B.A.), Communication And Media Studies

Education record