• Supports the Leadership teams in the application and delivery of marketing campaigns through a variety of platforms• Spear-heading implementation and management of HubSpot for marketing and marketing automation• Growing, utilizing and managing software platforms such as WordPress (LinkedIn, Twitter, Facebook) for marketing and promotion• Analyzing email marketing performance indicators such as bounce rate, CTR, open rate, conversion rate and unsubscribe rate to determine strategic changes and re-targeting of marketing segmentation• Planning and building of customer contact databases• Assisting with marketing and sales collateral generation and editing• Defining the generation and segmentation of new marketing lists within the targeted demographics• Creates and schedules marketing email campaigns targeted towards both government and industry• Maintain websites and updates related to marketing and other promotional content• Generates and implements ideas and strategies for social media and its management and growth• Implements new ideas, tactics and stratagem increasing viewers, branding awareness on new projects, and the company webpage to drive different types of new traffic to the website resulting in more opportunities and more closed business

• Implemented and managed marketing campaigns while monitoring metrics such as click-through-rate, email open rate and traction on social media channels and presence to determine the best places for future ad spend.• Increased CTR from 3 to 4.9, AdWords ROI from 225% to 430%, engagement rate from 6.2% to 11.9%, marketing campaign net ROI from 140% to 211%.• Defined and developed new business opportunities into existing and future demographics using marketing analysis tools such as Google Analytics and AdWords performance grader.• Increased company revenues by 180% in both healthcare and law enforcement safety program demographics.• Assisted with market analyses, social media, SEO and SEM, increasing company global brand awareness and realizing substantial sales growth in 2019.• Participated as Key Note speaker for National healthcare, government and special needs (501c3) symposiums.• Organized and participated in Trade Shows and fund raising events. • Assisted in the creation and continual development of Amazon Seller program increasing total sales revenue by 25%

• Implemented Salesforce systems, processes and workflows through go-live, to ensure that order portal activities and DMS integrations functioned per design specifications.• Wrote technical validation and UAT documentation for Salesforce and accompanying systems (e.g. the online customer order portal.)• Designed new business processes by analyzing requirements, constructing workflow charts and diagrams, studying system capabilities and writing specifications.• Daily administration and support of Salesforce, including, managing multiple user setups, profiles and roles and customizing objects, fields, record types, page layouts and validations; providing help desk and training support.• Prepared technical reports by collecting, analyzing and summarizing information and trends.• Worked with management, strategic planning & analysis staff and end-users to create and manage complex workflow rules, data validation, and system triggers.

• Created and measured efficacy of marketing campaigns in HubSpot increasing the CTR from 2.1 to 4.6. • Provided strategic marketing plan/budget for google AdWords campaigns leading to an increased adwords ROI from 210% to 396%.• Assessed value of different social media channels and served as part of the ad campaign creation and implementation team.• Implemented strategic plan to build a customer contact database merging constant contact and mail chimp leading to 75,000+ opt-in subscribers.• Collaborated in designing and integrating of marketing campaigns and the management of those processes achieving an engagement rate increase from 5.6% to 10.5% • Created marketing and sales funnel to establish use of inbound marketing methodologies targeted to attract the right buyer personas and automation of the transfer of leads to the sales team to close more business• Collaborated in the design of integrated marketing and sales funnels to improve existing marketing systems and business development processes.• Met with sales and marketing peers to manage existing business opportunities, source qualified leads, and deliver weekly reports to executive team, consistently exceeding goals for lead generation increasing quality lead sourcing by over 200%.• Worked with the VP of Marketing in developing marketing materials including brochures, white papers, service descriptions, proposals and segmented newsletters. • Analyzed results of marketing campaigns to demonstrate and establish return on investment (ROI).Tweaked and re-targeted campaigns to increase ROI and engagement leads to a 210% increase in qualified leads sourced.• Teamed with the VP of Marketing to create, deploy and manage other media channels such as TV ad spots and infomercials.

-Assisted in coordinating sales and marketing activities, including setting up phone calls, sending e-mails, and scheduling meetings intended to identify and engage prospective new leads.-Planned logistics and set up materials for trades shows. Assisted marketing manager with execution of trade shows, resulting in generation of qualified leads to deliver to the sales team and leadership

•Led team in developing a smart phone application and UI to target the 18-25 age demographic, including content strategy development and a media plan to promote the app •Met with client -- President/Publisher -- regularly to develop/refine aggressive print to social strategy and implementation to target millennials•Conducted market research to develop targeted mobile news content using marketing analytic tools and tests (primarily SPSS) to determine statistical weights as well as direct observation

I hypothesized that there are specific psychological motivational factors behind impulse purchases. I then began research through William and Mary's databases, academic journals and other scholarly sources to find studies on experiments with methods and results to support my hypothesis. The evidence for the hypothesis was then presented through a discussion of predominantly research studies. The research paper is appended below.