Andrew Verdesca

Andrew Verdesca Email and Phone Number

Global Marketing Campaigner, Client Story Pipeline Manager, Strategist, Advocate, and Writer at IBM @ Liaison Creative + Marketing
Austin, TX, US
Andrew Verdesca's Location
Austin, Texas Metropolitan Area, United States, United States
Andrew Verdesca's Contact Details

Andrew Verdesca personal email

n/a
About Andrew Verdesca

Specialties: Global Marketing Communications storyteller with a unique combination of skills and experiences in Sales, Product Marketing, Public Relations, Demand Gen, and Sales Enablement with a passion for translating complex technical messages into clear, compelling, persuasive language. Specialization in writing content that attracts, engages, and converts prospects into customers through the marketing funnel.- Additional skills include PR practitioner, Speechwriter, Technical Writer, Copy Writer, and Sales Trainer.- Highly energetic idea generator, strong self-starter, cross-functional collaborator and consultant- Public speaker, lecturer, video and podcast producer, performer on the Web, on stage, and at events.- Highly creative technical writer, editor, lover of words, lyricist, and musician.

Andrew Verdesca's Current Company Details
Liaison Creative + Marketing

Liaison Creative + Marketing

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Global Marketing Campaigner, Client Story Pipeline Manager, Strategist, Advocate, and Writer at IBM
Austin, TX, US
Website:
liaisoncreative.com
Employees:
125
Andrew Verdesca Work Experience Details
  • Liaison Creative + Marketing
    Liaison Creative + Marketing
    Austin, Tx, Us
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  • Sdi International Corp.
    Global Marketing And Client Story Pipeline Manager, Strategist, Advocate, And Writer At Ibm
    Sdi International Corp. Jun 2020 - Present
    Identify and write IBM client success stories for use in marketing and sales assets including blog posts, case studies, landing pages, videos, social media and other marketing channels.
  • Nehmedia, Inc.
    Director, Sales And Marketing
    Nehmedia, Inc. Oct 2018 - Mar 2020
    Austin, Texas, Us
    Generated new sales and drove business growth for clients by helping them get the most out of digital marketing and sales capabilities available today. Responsibilities included event marketing, communications, demand generation, content marketing with creation of customer case studies, product marketing collateral, landing pages, email marketing, and newsletters. Nehmedia, Inc. combines digital marketing strategies and tactics with data-driven practices to create high-performance websites, extended online visibility and Search Engine Optimization, Social Media, Audience Targeting, Email Marketing, Ratings & Reviews Management and more to help companies gain a stronger online presence, ultimately connecting them to prospects and converting prospects into clients.
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  • Ibm
    Client Executive
    Ibm Jan 2016 - Jun 2018
    Armonk, New York, Ny, Us
    Specialized in outbound, face-to-face relationship sales and consultative selling across North America for large enterprises in the Retail & Distribution industry.Related certifications and attributes: Certified in Solution Selling, Certified in Professional Digital Selling, ITIL Foundation Level, and Practitioner of Agile Development and Design Thinking. Additional attributes include strong interpersonal skills, Relationship Selling, Consultative selling, cold calling, Inside Sales, Digital Marketing, Digital Sales, Sales Communications, Sales Training, Solution Selling, Email Marketing, Sales Tools, Sales Demos, Marketing Collateral, Content Development.
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  • Ibm
    Digital Marketing And Inside Sales Business Development Manager
    Ibm Dec 2014 - Dec 2016
    Armonk, New York, Ny, Us
    Expert in storytelling, I led digital marketing strategy, campaigns, tactics, content development, creative prospecting emails, social media posts, and a variety of additional online/digital engagements to drive sales opportunity identification and pipeline generation among prospects and clients across social media.Related certifications and attributes: Certified in solution selling; Certified in Professional Digital Selling. Consultative Selling, Solution Selling, Digital Marketing, Digital Selling, Marketing Research, Market segment message development, value propositions, Demand generation, product promotion, go-to-market, global campaign manager, lead generation, OI, opportunity identification, eNurturing, multi-touch offer development, marketing collateral, brochures, white papers, eBooks, e-books, podcasts, content development, webinar producer, webcast producer, product launch events, customer references, customer success stories, case studies, customer testimonials, Social media marketing, technical communications, technical writer, copy writer, copy editor, sales scripts, guest Lecturer, conference speaker, Press Relations, Media Relations, Press releases, Press Kits, internal communications, product announcements, newsletters, blogs, Sales Enablement, sales trainer, sales facilitator.
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  • Ibm
    Senior Global Marketing Communications And Sales Enablement Manager
    Ibm Dec 2012 - Dec 2014
    Armonk, New York, Ny, Us
    Led development of global marketing campaigns, tactics and content for multiple channels and target audiences. Also led creation of innovative sales enablement tools and assets to facilitate and accelerate sales worldwide. Responsibilities also included product training, solution sales training, and marketing support.Related certifications and attributes: Certified in Solution Selling; Certified in Professional Digital Selling. Consultative Selling, Solution Selling, Digital Marketing, Digital Selling, Marketing Research, Market segment message development, value propositions, Demand generation, product promotion, go-to-market, global campaign manager, lead generation, OI, opportunity identification, eNurturing, multi-touch offer development, marketing collateral, brochures, white papers, eBooks, e-books, podcasts, content development, webinar producer, webcast producer, product launch events, customer references, customer success stories, case studies, customer testimonials, Social media marketing, technical communications, technical writer, copy writer, copy editor, sales scripts, guest Lecturer, conference speaker, Press Relations, Media Relations, Press releases, Press Kits, internal communications, product announcements, newsletters, blogs, Sales Enablement, sales trainer, sales facilitator.
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  • Ibm
    Senior Global Campaign Manager, Demand Generation Programs Manager
    Ibm Dec 2009 - Dec 2012
    Armonk, New York, Ny, Us
    Generated 10,000+ leads worldwide by creating marketing campaign value propositions, compelling messages, tactical content and offers to drive awareness, interest, conversion, purchase, and retention across multiple channels and target audiences. I also produced and directed multiple videos, webinars, eNurture emails, marketing collateral as well as virtual and live events. Related attributes: Digital Marketing, Web Marketing, Banner Advertising, Social Media Marketing, Marketing Research, Market segment message development, value propositions, Demand generation, product promotion, content syndication, go-to-market, global campaign manager, lead generation, OI, opportunity identification, eNurturing, multi-touch offer development, marketing collateral, brochures, white papers, eBooks, e-books, podcasts, content development, webinar producer, webcast producer, product launch events, customer references, customer success stories, case studies, customer testimonials, Social media marketing, technical communications, technical writer, copy writer, copy editor, sales scripts, guest Lecturer, conference speaker, Press Relations, Media Relations, Press releases, Press Kits, internal communications, product announcements, newsletters, blogs, Sales Enablement, sales trainer, sales facilitator.
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  • Ibm
    Global Marketing And Sales Enablement Manager, Energy/Sustainability Technology & Services
    Ibm Jan 2008 - Dec 2009
    Armonk, New York, Ny, Us
    Developed global marketing messages, collateral, webcasts, white papers, and other assets for sellers worldwide.
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  • Ibm
    Global Go-To-Market Manager And Campaign Manager, Operations Management Technology
    Ibm Jan 2006 - Dec 2007
    Armonk, New York, Ny, Us
    Led development of audience-specific key messages and external assets for the marketplace including website design, webinars, client references and testimonial videos. Traveled extensively to train sellers worldwide on how to position and sell IBM's operational management solutions.
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  • Ibm
    Senior Sales Support And Marketing Communications Specialist, Autonomic Computing
    Ibm Dec 2003 - Dec 2005
    Armonk, New York, Ny, Us
    Produced 35+ executive presentations for multiple trade shows worldwide, reaching thousands of prospects and clients. Created multiple podcasts and 10 articles/month in publications, newsletters, and web sites. Led mult-faceted program to evangelize Autonomic Computing internally and externally, worldwide. Drove $90M of IBM influence revenue in 12 months, a healthy pipeline of new business opportunities, over 100 downloads of training podcast and 100s of newsletter subscriptions. Drove record-breaking attendance for joint IBM-Client external webcasts.
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  • Ibm
    Marketing Programs Manager, Global Smb Program
    Ibm Dec 2002 - Dec 2003
    Armonk, New York, Ny, Us
    Developed channel enablement presentations for SMB market. Provided multi-touch, multi-cadenced, multi-audience messaging architecture. Created e-book, white papers, and analyst reports for driving sales.
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  • Ibm
    Program Manager, Imc & Sales Enablement, Ibm Software
    Ibm Dec 1997 - Dec 2002
    Armonk, New York, Ny, Us
    Created Solution Selling-based sales resource tool that provided IBM salespeople and business partners with needed materials at each stage of the selling process to help them accelerate sales.
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  • Ibm
    Consulting Sales Specialist, Executive Briefing Center
    Ibm Dec 1995 - Dec 1997
    Armonk, New York, Ny, Us
    Created and delivered product demonstrations and presentations about IBM’s software capabilities and solutions to client C-levels and decision makers worldwide.
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  • Ibm
    Senior Communications Specialist, Ibm Media Relations
    Ibm Dec 1992 - Dec 1995
    Armonk, New York, Ny, Us
    Created customer reference program IBM Software Media Relations. Pitched case studies to reporters for 10 articles/month, wrote press releases, and produced client videos for ww product announcement events.
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  • Ibm
    Marketing Support Specialist And Product Evangelist
    Ibm Dec 1990 - Dec 1992
    Armonk, New York, Ny, Us
    Created marketing and sales presentations, product demonstrations, and wrote executive speeches and scripts for videos. Evangelized new products and presented them at numerous trade shows and client meetings worldwide.
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  • Ibm
    Technical Communications Presenter, Writer, Webpage Designer, Software Product Development
    Ibm Jun 1983 - Dec 1990
    Armonk, New York, Ny, Us
    Delivered multiple presentations to customers in multiple cities in North America as part of a series of IBM Hardware & Software roadshows. Also wrote and participated in multiple IBM "Industrials" sales skits and videos, and wrote/published several technical manuals as well as designed online information for websites.
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Andrew Verdesca Skills

Marketing Communications Management Marketing Program Management Demand Generation Project Management Crm Training Public Speaking Sales Creative Writing Salesforce.com Social Media Marketing Cloud Computing Media Relations Seo Selling Strategic Partnerships Creative Problem Solving Saas Leadership Solution Selling Enterprise Software Customer Relationship Management Certified In Solution Selling Certified In Professional Digital Selling Practioner Of Agile Development Process Practioner Of Design Thinking

Andrew Verdesca Education Details

  • Barry University
    Barry University
    Communications
  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    Business And Industry Insights
  • Drexel University
    Drexel University
    Marketing

Frequently Asked Questions about Andrew Verdesca

What company does Andrew Verdesca work for?

Andrew Verdesca works for Liaison Creative + Marketing

What is Andrew Verdesca's role at the current company?

Andrew Verdesca's current role is Global Marketing Campaigner, Client Story Pipeline Manager, Strategist, Advocate, and Writer at IBM.

What is Andrew Verdesca's email address?

Andrew Verdesca's email address is an****@****ibm.com

What schools did Andrew Verdesca attend?

Andrew Verdesca attended Barry University, Harvard Business School Executive Education, Drexel University.

What skills is Andrew Verdesca known for?

Andrew Verdesca has skills like Marketing Communications, Management, Marketing, Program Management, Demand Generation, Project Management, Crm, Training, Public Speaking, Sales, Creative Writing, Salesforce.com.

Who are Andrew Verdesca's colleagues?

Andrew Verdesca's colleagues are Jonathan Olivo, Letitia Gutierrez, Robert G., Joseph Morales, Sandra Reyes, Amy Grant, Tracy Brown.

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