Andrew Fletcher Email and Phone Number
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Currently Chief Operating Officer for Ellavate Wagon. I have a track record of execution that ranges from running a small fragrance company to managing strategic initiatives at a $12B fashion retailer to leading customer operations for a healthcare-focused software company that developed the first FDA-approved mobile app. I bring a unique, customer-centric perspective to problem solving given my varied experiences as an executive, merchant, consultant, marketer, operational strategist, financial analyst, advisor, and leader.I led strategic planning at Patagonia, including long-term visioning, product and assortment strategy, sales and distribution strategy, operations, and organizational strategy. Prior to Patagonia I was the General Manager of private label brands at Backcountry.com and launched the Backcountry label in 2018. As GM I managed a team of 14 FTEs and contractors that included design, sourcing, development, and merchandising. Before I joined Backcountry I led strategy and business development for VF's Sportswear Coalition. I've also worked in corporate strategy at Nordstrom where my efforts were focused on Men's Apparel, International Expansion, and e-commerce initiatives. Before I joined Nordstrom I was CEO of Boyfriend, LLC, a fragrance company founded by actress Kate Walsh, offering high-quality, prestige fragrance products. As CEO I doubled the number of doors we sold into by landing new retail partners, launched our e-commerce site on yourboyfriend.com, and streamlined operations, cutting expenses by over 40%. At WellDoc I led internal product development for our diabetes platform, managed customer relationships, and developed product launch and process integration plans for pharma, mobile, and insurance/disease management customers. I also have significant experience investing in healthcare companies from my time at DW Healthcare Partners, and have consulted to a number of Fortune 500 companies on operational and strategic issues ranging in industry from healthcare, telecommunications, software/technology, consumer goods, and hospitality.Specialties include business case development, product development, merchandising, market analysis, financial modeling and valuation, term sheet development and deal structuring, operational strategy, performance improvement, organizational and process efficiency, M&A, retail, consumer goods, software/mobile applications, and healthcare.
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Interim CooOutdoor Industry AssociationSanta Barbara, Ca, Us
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Chief Operations OfficerEllavate Wagon Oct 2023 - PresentNewport Beach, Ca, Us -
AdvisorEllavate Wagon May 2022 - PresentNewport Beach, Ca, Us
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Head Of Strategic PlanningPatagonia Mar 2020 - Jun 2023Ventura, California, UsLed strategic planning function and drive critical transformational projects cross-functionally within the organization.- Communicated the company’s annual priorities, clarifying the strategic plan for all business units and functions. - Guided change management initiatives related to process, system, or structure improvements/refinements. - Coordinated market/industry analysis and updates.- Member of Justice, Equity, Diversity and Inclusion Grants Council, disbursing over $500K in grants to over 35 non-profits in North America annually.- Member of LGBTQ+ Organizing Group which plans monthly activities and engagement for over 120 employees company-wide that identify as Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual, and/or Non-Binary. -
Head Of Owned BrandsBackcountry.Com Jan 2017 - Jan 2020Park City, Ut, UsGeneral Manager with multi-million dollar P&L responsibility for private label brands including Backcountry, Basin + Range, and Stoic. Led a team of 14 product developers, technical designers, merchants, and production coordinators, as well as a contracted design team to design, develop, produce, and market apparel and hard goods. Other responsibilities include developing branded product collaborations (including with FlyLow and Black Diamond), strategic sourcing, whitespace analysis, pricing, merchandising, customer targeting, and branding. - Launched Backcountry brand of apparel and gear in April 2018, reaching $1.5M revenue in first nine months. - Rebranded Basin + Range to a solely women's-focused apparel brand in Fall 2018, achieving $1.2M in revenue. - Grew Stoic brand 57% YoY in 2018. -
Director, Corporate StrategyBackcountry.Com Jul 2016 - Jan 2017Park City, Ut, Us- Directed M&A, integration, long-term strategic planning, and ad-hoc strategic and financial analysis efforts.- Conducted supply chain sourcing review for private label business. Recommendations resulted in 16% increased gross margin across soft goods categories and streamlined product development process
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Director, Strategy And Business Development - Vf SportswearVf Corporation 2014 - 2016Denver, Co, Us- Led strategic initiatives, planning & analysis, and business development for $600M+ coalition that includes Nautica (global lifestyle/ apparel brand) and Kipling (handbag/travel/accessories brand, North America).- Managed quarterly and annual reporting process for coalition report out to VF corporate & operating committee.- Designed and executed customer and market landscape assessment as part of a strategic repositioning project for Nautica (including licensing strategy, full-price retail expansion, and channel alignment) and facilitated long-range plan execution.- Represented VF Corporation on NY Fashion Tech Lab 2015, encouraging innovation and partnering with startups to develop and refine their product offerings. -
Strategy ManagerNordstrom 2013 - 2014Seattle, Washington, Us- Crafted men's denim initiative, including customer testing and rollout, for redesigned department environment to all doors, including visual merchandising and in-store marketing- Developed business plan for $100M+ opportunity in Men's apparel- Orchestrated strategic planning for Men’s Apparel, E-commerce, and Canada and Puerto Rico expansion initiatives- Created annual plan and drove strategic initiatives related to product merchandising, marketing, vendor relationships, store planning, and technology -
Chief Executive OfficerBoyfriend 2012 - 2013Los Angeles, Ca, UsFounded by actress Kate Walsh, Boyfriend, LLC offers high-quality, prestige beauty products, including fine personal fragrance, bath and body, and home fragrance products. Boyfriend products can be found at Sephora, Sephora inside JCPenney, on the Home Shopping Network (HSN), and online at Sephora.com, HSN.com, yourboyfriend.com, and Nordstrom.com.- Developed and executed marketing strategy, negotiated contracts w/ vendors & suppliers, reduced monthly expenses 40%, and led capital raise efforts and licensing opportunities for brand expansion- Doubled number of retailer doors (to 600+) and launched e-commerce site at yourboyfriend.com and sold into Nordstrom.com -
Director, Customer OperationsWelldoc 2009 - 2010Columbia, Maryland, Us- Managed all insurance and disease management customer accounts (varying ranges of revenue from >$100K-$MMs), including contracts, business requirements, and product development- Developed external marketing plans for pharmaceutical, mobile, and insurance/disease management customer targets- Led staff of three to conduct strategic assessments focused on new product development and new market entry- Recruited and hired multiple staff and contractors including analysts, user-experience designers, technical writers, clinicians, project managers, and human resources/administrative staff- Identified and managed strategic partnerships for product development and internal operations- Prepared management team meetings and participated in weekly executive team meetingWellDoc is a healthcare company that utilizes technology-based solutions to improve diabetes and other chronic disease outcomes and enhance a patient's quality of life while systematically reducing healthcare costs. -
AssociateDw Healthcare Partners 2007 - 2009Park City, Utah, Us- Responsibilities included deal screening, financial modeling, due diligence, business development, deal sourcing, and strategic work with portfolio companies for healthcare-focused private equity firm with $500M AUM- Observational board role for two portfolio companies: St. Andrews, a provider of residential services for the developmentally disabled, and Verathon, a medical device manufacturer- Managed due diligence for $22.1M acquisition of majority stake in Career Step, LLC. Managed three analysts from UVenture Fund. Developed financial model used by outside lender to fund $15M debt. -
AssociatePrtm (Now Part Of Pwc Management Consulting Group) 2005 - 2007- Developed financial model for private equity client to understand the financial effects of changing the go-to-market sales models of the acquired company across 44 countries. Identified $40M in savings based on sales model changes and optimization, and developed high-level implementation timelines for each.- Led business case development & financial valuation modeling to secure $4M in angel investor funding for WellDoc. Co-developed Systems and Methods for Disease Control and Mgmt (Patent App No. 60/902,490)- Led organizational assessment workstream as part of a larger organizational and operational assessment for Wireless Telecommunications Operator in Egypt. Conducted interviews with over 40 employees, ranging from divisional directors to managers. Created recommendations around compensation realignment, organizational and business process re-design, cross-functional linkages, performance metrics and measurement, and corporate communications. Identified over 18.6MEGP in unrealized monthly revenue- Identified $150M annually through market assessment of telematics/infotronics industry in India for the Society of Indian Automobile Manufacturers / Ministry of Heavy Industry, Government of India- Developed go-to-market strategy and venture capital messaging to secure first round of venture capital funding for Wireless Telecomm Start-up For First Responders. Facilitated meetings and review sessions. Contributed to legal filings and developed reactive marketing plan.PRTM Management Consulting (now part of PwC) focuses on operational strategy, supply chain innovation, product innovation, and customer experience innovation. -
ConsultantCapgemini 2003 - 2005Paris, France, Fr- Conducted research, evaluated business case while coordinating 17 different groups for Regional Bell Operating Company - Evaluated and managed content management portal business requirements for Global Entertainment and Media Company- Appointed to Capgemini Mid-Atlantic Operating Committee to help develop employee retention planCapgemini is one of the world's foremost providers of consulting, technology and outsourcing services. Present in 44 countries with more than 125,000 employees, the Capgemini Group helps its clients transform in order to improve their performance and competitive positioning.
Andrew Fletcher Skills
Andrew Fletcher Education Details
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Northwestern University - Kellogg School Of ManagementEntrepreneurship & Innovation -
Essec (École Supérieure Des Sciences Économiques Et Commerciales)Study Abroad
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University Of VirginiaElectrical Engineering
Frequently Asked Questions about Andrew Fletcher
What company does Andrew Fletcher work for?
Andrew Fletcher works for Outdoor Industry Association
What is Andrew Fletcher's role at the current company?
Andrew Fletcher's current role is Interim COO.
What is Andrew Fletcher's email address?
Andrew Fletcher's email address is av****@****ail.com
What is Andrew Fletcher's direct phone number?
Andrew Fletcher's direct phone number is (800) 233*****
What schools did Andrew Fletcher attend?
Andrew Fletcher attended Northwestern University - Kellogg School Of Management, Essec (École Supérieure Des Sciences Économiques Et Commerciales), University Of Virginia.
What skills is Andrew Fletcher known for?
Andrew Fletcher has skills like Leadership, E Commerce, Social Media, Consulting, Strategic Partnerships, Retail, Customer Retention, Start Ups, Financial Modeling, Data Analysis, Telecommunications, Data Analytics.
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