‘Creating What’s Next!’. MAC Group provides marketing, sales, and distribution for some of the best photo, video, and audio brands on earth. As Design Director, I manage a team, design, and oversee the branding and visual direction of 21 brands across 6 categories; Tripods, Lighting & Grip, Bags, Audio, Color Control, and Accessories. Early-stage concepts & brand direction, product launch campaigns, website design, landing pages, email marketing, social graphics (paid & organic), print advertising, POS, trade show graphics, and more.

As a Senior Graphic Designer I led branding projects for clients in the luxury real estate, finance and hospitality industries. Via print, digital and environmental collateral I helped And Partners’ clients build and differentiate their brands, drive sales, and command a premium in the marketplace.

I led in-house brand and marketing design at Handy.com. I executed the majority of design myself, as well as managing freelancers and vendors for a vast and growing number of marketing channels. Subway ads, direct mail, digital & social advertising, email marketing etc. I designed and shaped the brand and all external facing comms for Handy, a start-up with $110M+ in investment.

In 2011 I co-founded Avenue Design in the UK. I spent two years at Avenue, before leaving to travel. In that time Avenue grew to become a small but respected agency with a loyal group of returning clients. Known for our creativity, attention to detail and value for money, we amassed a diverse portfolio of branding, print and digital design.