1. Lead a team responsible for all Public Relations, Marketing, Social and Event efforts2. Manage relationships, strategy and day-to-day activities for 7 clients and all upcoming Public Relations and Marketing campaigns3. Orchestrate end-to-end event planning, specializing in diverse events like ribbon cuttings, groundbreakings, and fundraising initiatives, adeptly liaise with vendors, overseeing meticulous hiring processes4. Skillfully manage comprehensive aspects of events, including ticketing logistics and seamless execution5. Proficiently navigates the dynamic landscape of both in-person and virtual events, ranging from webinars to engaging Facebook Live experiences6. Manage all projects and action items for the team via Trello7. Write and distribute press releases (personalized email pitches and through the Cision platform); including many successful pickups to newspapers, magazines, digital media outlets, and city chambers8. Write and post social media posts via Zoho Social & Hootsuite9. Write, format, and distribute eNewsletters via Constant Contact & Mailchimp10. Partner with media outlets and work with clients on developing budgets, creative, and calendar for media buying initiatives11. Create KPI’s, reports and insights for clients to measure end to end campaign effectiveness12. Manage and track all Public Relations and Marketing campaign expenses for effectiveness and accuracy

Account Executive for the Klein College Alumni Board ClientPlanned and implemented events such as:1. The Klein College Alumni Board annual basketball game alumni event2. Student graduation ticket pick-upWorked to increase outreach and awareness of alumni newsletter1. 14% open rate2. Connected with alumni on social media platforms Twitter and Facebook3. Gathered new alumni emails to add to the email chain

Account Executive for SM+C at Temple UniversityGenerated and taught workshops for six account members to further their education in Public Relations. Workshops included:1. Press Release2. Email Pitch3. AP Writing StyleEngaged with School of Marketing and Communications client to:1. Enhance student involvement in #CherryOn campaign2. Met with client to discuss weekly to discuss and improve efforts in student relationsCreated social media posts on Twitter and Facebook to create awareness and involvement in #CherryOn campaign

Helped create and integrate video social media campaign for XFINITY Mobile:1. The hard launch of the new XFINITY entity2. Spread awareness of new network3. Enhanced outreach of prospective customersBuilt and followed social media content calander:1. Organized social media posts for future weeks2. Kept team aligned on social media tasksMarket research on competitors that dove into:1. Social media marketing effots2. Social media strategies3. Funding for marketing campaigns4. Success rate of each campaignResponded to customers tweets and Facebook posts to:1. Connect them with correct Comcast Cares department2. Eleviate struggle with issues3. Engage in brand enhancement for XFINITY Mobile

Junior Account Executive for the Department of Strategic Communication at Temple UniversityAssisted the Account Executive in any capacity1. Account meetings2. Client meetings3. Meeting notesCommunicate with Account Associates on behalf of client and Account Executive

Account Associate for St. Lucifer SpiceMedia pitches:1. Email pitch on behalf of partnership with Jim's Steaks2. Email pitch to enhance awareness of St. Lucifer SpicePress release:1. Events at Jim's SteaksSocial media posts on Twitter and Facebook to create buzz around the brand

Supported sales team to:1. Identify2. Progress3. Close opportunities Designed around GPS Fleet TrackingRefined sales contact lists for weekly marketing campaigns through company research, Linked In search, email marketing, and cold callsQualified leads including:1. Detailed needs analysis2. Product overview3. Potential solution fit Kept detailed and accurate notes of all sales and marketing related activities Organized and executed:1. Call-out campaigns2. Data updates3. Presentations For clients in Central Pennsylvania around the GPS Fleet Tracking software