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With two decades of experience as a creative leader in the tech industry, I specialize in crafting compelling narratives and strategies that drive customer engagement and deliver impactful results. My strengths lie in translating deep industry insights into actionable strategies, leading cross-functional teams to execute them, and collaborating with sales/marketing/product teams to ensure alignment with business goals and customer needs.Key Career Success Metrics:• Spearheaded digital transformation programs that led to a 25% year-over-year growth in revenue through customer-centric initiatives at Salesforce• Led engagements with enterprise-level clients at Salesforce, resulting in over $181MM of top-line revenue through digital transformation and design thinking• Launched McDonald’s first-ever mobile order and pay application, resulting in over 127MM downloads globally• Pitched creative capabilities to new business prospects at Wunderman Thompson, generating over $20MM in revenue• Created an experiential marketing arm at Wunderman Thompson, resulting in $1.2MM in topline revenue within two years of launchingClientele:AT&T, Bucketfeet, CarMax, DAVIDsTEA, Dean & DeLuca, eBay, 1-800-Flowers, GE Appliances, The Home Depot, Disney, Inditex, Intelligentsia, Kimberly Clark, Kohler, MLB, MLSE, McDonald’s, Movado, New York Mets, Nike, Paypal, Pearson, Pinterest, Qualcomm, SeaWorld, Snap, St. John Knits, S'Well Bottles, Topps Sports & Entertainment, Under Armour, Valvoline, Verizon, Williams Sonoma
Salesforce
View- Website:
- salesforce.com
- Employees:
- 83776
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Director, Experience StrategySalesforceChicago, Il, Us -
Director, Digital Strategy & DesignSalesforce Aug 2022 - PresentSan Francisco, California, UsI lead a diverse team of innovation professionals across product, research, design, and strategy, fostering a culture of creativity and excellence that delivers transformative results. Through future state storytelling, I elevate industry standards and inspire deeper customer investment. My strategic partnerships and cross-departmental collaboration optimize resources and align efforts with a $250 million annual target, ensuring that every initiative resonates with customers and drives lasting engagement. -
Senior Manager, Digital Strategy & DesignSalesforce Aug 2017 - Aug 2022San Francisco, California, UsI led digital transformation initiatives for enterprise clients, generating over $181MM in revenue through design thinking. As a trusted advisor, I provided strategic guidance, mentored emerging leaders, and fostered long-term partnerships focused on effective investment decisions. By leveraging Salesforce and emerging technologies, I delivered high-fidelity prototypes and used a human-centered design approach to align account teams with future visions, driving impactful business solutions. -
Global Digital Senior Product DesignerMcdonald'S Jul 2016 - Aug 2017Chicago, Illinois, UsI led the global digital design team that launched McDonald’s first-ever mobile order and pay app, achieving over 127 million downloads globally. By managing multimillion-dollar relationships and effectively communicating the global digital product strategy to key stakeholders, I established design methods and tools that ensured consistent user experiences across all customer touchpoints. Collaborating with global teams, I integrated market needs into a unified brand vision and spearheaded user research pilots, delivering high-quality materials that communicated McDonald’s design strategy from concept to creation. -
Creative DirectorVml Aug 2015 - Jul 2016New York, New York, UsAt Gorilla Group, later acquired by Wunderman Thompson Commerce & Technology and VML, I managed a team of 8 designers, 2 senior UX architects, and 1 intern, driving over $20 million in revenue through strategic pitches and innovative e-commerce solutions. I played a pivotal role in defining standards for requirements gathering, research, and staffing, which optimized resource allocation and product management. As the key point of escalation for both clients and the team, I directed creative decisions and crafted strategies that aligned with investment decisions, enhancing internal communications and driving impactful sales and marketing initiatives. -
Associate Creative DirectorVml Mar 2012 - Aug 2015New York, New York, UsAt Gorilla Group, later acquired by Wunderman Thompson Commerce & Technology and VML, I launched an experiential marketing arm (Prime 8 Art League) that influenced $1.2 million in topline revenue (within two years of launching)and led strategic and creative engagements for Fortune 100 clients. Managing a team of designers and senior UX architects, I delivered innovative, award-winning solutions for both B2C and B2B clients. I also expanded agency services to include photography, video, and prototype testing, while developing internal processes for e-commerce responsive design, which enhanced internal communications and optimized resource allocation. -
Senior User Experience DesignerVml Nov 2010 - Mar 2012New York, New York, Us(Gorilla Group, later acquired by Wunderman Thompson Commerce & Technology and VML) -
Interactive Art DirectorVibes Media Jan 2010 - Nov 2010Chicago, Il, Us -
Graphic DesignerVibes Media Aug 2008 - Jan 2010Chicago, Il, Us -
Project ManagerArkadium Feb 2008 - Jun 2008New York, Ny, Us -
Graphic DesignerMoniker Sep 2006 - Feb 2008Miami, Florida, Us(Formally a Seevast Company)
Andrew Vitale Skills
Andrew Vitale Education Details
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Rhode Island School Of DesignDigital Media -
Brown UniversityExperimental Animation Course -
Ohio UniversityPrintmaking
Frequently Asked Questions about Andrew Vitale
What company does Andrew Vitale work for?
Andrew Vitale works for Salesforce
What is Andrew Vitale's role at the current company?
Andrew Vitale's current role is Director, Experience Strategy.
What is Andrew Vitale's email address?
Andrew Vitale's email address is an****@****ail.com
What is Andrew Vitale's direct phone number?
Andrew Vitale's direct phone number is +131236*****
What schools did Andrew Vitale attend?
Andrew Vitale attended Rhode Island School Of Design, Brown University, Ohio University.
What are some of Andrew Vitale's interests?
Andrew Vitale has interest in Arts And Culture.
What skills is Andrew Vitale known for?
Andrew Vitale has skills like User Interface Design, Interaction Design, Art Direction, Adobe Creative Suite, Graphic Design, Web Design, Creative Direction, E Commerce, User Experience Design, After Effects, Omnigraffle, Strategic Partnerships.
Who are Andrew Vitale's colleagues?
Andrew Vitale's colleagues are Brendan Sheridan, David Stroer, Suphi Kal, Brittany Houweling, Zetty Omar, Amanda Love, Cpa, Jonathan Inman.
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