With over 20 years of experience in marketing, branding, and media, I am passionate about creating and delivering impactful strategies that connect people and businesses with meaningful stories and experiences. As the General Manager - Australia at Tourism New Zealand, I lead a talented and experienced team to showcase the New Zealand story for the people of Australia and support visitor growth from the region.Before joining Tourism New Zealand, I worked with some of the world's most iconic and innovative brands, such as Red Bull, Stella Artois, and Beck's, across three international markets. I was part of Red Bull's evolution in brand marketing and storytelling, published content, media channels, and the commercialisation of marketing to generate additional revenue streams. I also founded and directed Freewheelers & Co, a specialist marketing collective that helps people and businesses create epic brands with real, relevant, and purpose-driven connections. I take pride in the development of teams and the improvement of marketing capability of the organisations I work with. My career philosophy is simple: leave the brands and the people I work with in a better place than when I started.
Listed skills include Brand Management, Marketing Strategy, Digital Media, Marketing Management, and 24 others.