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Andrew Waddel Email & Phone Number

100% Pure New Zealand | Red Bull Gives You Wings | Stella Artois - Reassuringly Expensive at Tourism New Zealand
Location: Greater Sydney Area, Australia 9 work roles 2 schools
1 work email found @uk.redbull.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email a****@uk.redbull.com
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Current company
Role
100% Pure New Zealand | Red Bull Gives You Wings | Stella Artois - Reassuringly Expensive
Location
Greater Sydney Area, Australia
Company size

Who is Andrew Waddel? Overview

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Quick answer

Andrew Waddel is listed as 100% Pure New Zealand | Red Bull Gives You Wings | Stella Artois - Reassuringly Expensive at Tourism New Zealand, a with 236 employees, based in Greater Sydney Area, Australia. AeroLeads shows a work email signal at uk.redbull.com and a matched LinkedIn profile for Andrew Waddel.

Andrew Waddel previously worked as General Manager - Australia at Tourism New Zealand and Founder & Director at Freewheelers & Co.. Andrew Waddel holds Bachelor’S Degree, Marketing Management & Communications, Ba Honours from University Of Otago.

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Email format at Tourism New Zealand

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{first}.{last}@uk.redbull.com
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Profile bio

About Andrew Waddel

With over 20 years of experience in marketing, branding, and media, I am passionate about creating and delivering impactful strategies that connect people and businesses with meaningful stories and experiences. As the General Manager - Australia at Tourism New Zealand, I lead a talented and experienced team to showcase the New Zealand story for the people of Australia and support visitor growth from the region.Before joining Tourism New Zealand, I worked with some of the world's most iconic and innovative brands, such as Red Bull, Stella Artois, and Beck's, across three international markets. I was part of Red Bull's evolution in brand marketing and storytelling, published content, media channels, and the commercialisation of marketing to generate additional revenue streams. I also founded and directed Freewheelers & Co, a specialist marketing collective that helps people and businesses create epic brands with real, relevant, and purpose-driven connections. I take pride in the development of teams and the improvement of marketing capability of the organisations I work with. My career philosophy is simple: leave the brands and the people I work with in a better place than when I started.

Listed skills include Brand Management, Marketing Strategy, Digital Media, Marketing Management, and 24 others.

Current workplace

Andrew Waddel's current company

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Tourism New Zealand
Tourism New Zealand
100% Pure New Zealand | Red Bull Gives You Wings | Stella Artois - Reassuringly Expensive
wellington, wellington, new zealand
Employees
236
AeroLeads page
9 roles

Andrew Waddel work experience

A career timeline built from the work history available for this profile.

General Manager - Australia

Current

Sydney, Australia

I work with a talented and experienced team to build, manage and lead Tourism New Zealand's marketing and business operations in Australia. We define a market strategy that supports visitor growth from the region, and showcases the New Zealand story for the people of Australia.

Aug 2018 - Present

Founder & Director

Current

Sydney, Australia

Running a small yet punchy specialist marketing collective helping people and businesses create EPIC brands. We energize people to build real, relevant and purpose-driven connections, bringing together a diverse array of experts and thinkers to tackle brand challenges and turn them into opportunities and adventures.

Nov 2016 - Present

Soda Yoda

Sydney, Australia

With a passion for beverages and disrupting the market, Soda Press was a natural fit for me. I partnered with the business owner to develop the 3 year strategic plan and then joined the team to help execute it. This involves scaling the business from a successful Australian / NZ start up to export capability.

Mar 2017 - Aug 2018

Marketing Director

Sydney | Australia

Member of the Executive Leadership Team for Red Bull Australia driving brand, beverage and media growth in the ever-changing Australian market. The role required thought leadership, strategic development, creativity, story-telling, media planning and at the heart of it working with some of Australia's best marketeers, always striving to achieve amazing results, including energy drink value leadership for the first time in 14 years.

Feb 2011 - Nov 2016

Marketing Director

Cape Town | South Africa

Part of the core team that set up the Red Bull subsidiary in South Africa moving from a distributor model and establishing full operational capability for the marketing team and wider organisation. This was achieved while growing the brand and increasing sales. Full marketing mix and budget responsibly for this lead and very dynamic African market, successfully launching The Red Bulletin magazine and Red Bull MOBILE in the same year to broaden the brand reach and relevance.

Jan 2009 - Jan 2011

Marketing Manager

London, United Kingdom

A focus on culture, commercial and field marketing programmes for the UK. This included the negotiation, implementation and growth in festivals, the launch of Red Bull Cola and the strategic and operational development of field capability to bring to life Red Bull across the UK regions, and increase brand and product relevance to everyday life.

May 2006 - Dec 2008

Marketing Manager

Luton, United Kingdom

Strategic development and implementation of brand and commercial plans to drive brand equity, value and volume for Inbev brands. Full marketing mix experience including research, advertising, sponsorship, event and BTL for market leader premium lager brand :: Stella Artois, challenger standard lager brand :: Castlemaine XXXX and market lead premium bottled beer brand :: Beck's.

Aug 2001 - Apr 2006

Brand Manager

Swindon, United Kingdom

Transferred to UK market from NZ to take full marketing-mix and budget responsibly for Anchor Cream Range. Focused on consumer & category insight to develop, implementation and manage the marketing plans for cream category along side butter and cheese portfolios.

Jan 2000 - Aug 2001

Marketing Business Analyst

Wellington & Wairarapa, New Zealand

Joined the fast track Global Graduate Training programme reporting to the Global Category Manager for Liquid Milk.

Jun 1998 - Jan 2000
Team & coworkers

Colleagues at Tourism New Zealand

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2 education records

Andrew Waddel education

Bachelor’S Degree, Marketing Management & Communications, Ba Honours

Activities and Societies: University A Rugby

High School, A Bursary

Activities and Societies: Captain - 1st Water Polo Team, 1st XV Rugby

FAQ

Frequently asked questions about Andrew Waddel

Quick answers generated from the profile data available on this page.

What company does Andrew Waddel work for?

Andrew Waddel works for Tourism New Zealand.

What is Andrew Waddel's role at Tourism New Zealand?

Andrew Waddel is listed as 100% Pure New Zealand | Red Bull Gives You Wings | Stella Artois - Reassuringly Expensive at Tourism New Zealand.

What is Andrew Waddel's email address?

AeroLeads has found 1 work email signal at @uk.redbull.com for Andrew Waddel at Tourism New Zealand.

Where is Andrew Waddel based?

Andrew Waddel is based in Greater Sydney Area, Australia while working with Tourism New Zealand.

What companies has Andrew Waddel worked for?

Andrew Waddel has worked for Tourism New Zealand, Freewheelers & Co., The Soda Press Co., Red Bull Australia Pty Ltd, and Red Bull South Africa.

Who are Andrew Waddel's colleagues at Tourism New Zealand?

Andrew Waddel's colleagues at Tourism New Zealand include 猪膝直樹, Murphy Weal, Rene De Monchy, Kimmy Mcvicker, and Claire Mackay.

How can I contact Andrew Waddel?

You can use AeroLeads to view verified contact signals for Andrew Waddel at Tourism New Zealand, including work email, phone, and LinkedIn data when available.

What schools did Andrew Waddel attend?

Andrew Waddel holds Bachelor’S Degree, Marketing Management & Communications, Ba Honours from University Of Otago.

What skills is Andrew Waddel known for?

Andrew Waddel is listed with skills including Brand Management, Marketing Strategy, Digital Media, Marketing Management, Marketing, Marketing Communications, Team Management, and Strategy.

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