Andrew Wales Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

LiveRamp, powered by Habu, enables brands to drive critical business outcomes through identity unification & resolution, data privacy solutions, data collaboration, and media measurement. Amidst industry challenges, LiveRamp collaborates with key enterprise clients to future-proof their advertising investments and maintain revenue growth. As a Customer Success Manager with a background in data clean rooms for e-commerce, I am enthusiastic about delivering data connectivity and identity resolution solutions to my clients to create and equal playing field.

Sydney, New South Wales, Australia

Responsible for BDM and existing client relationship development/growth through building high value-based partnerships across tier 1 national accounts through an adtech lense (e.g. WPP/IPG). Owner of the 'Go to Market' (GTM) strategy and execution of new adtech solutions across allocated territory. Solutions include Amazon DSP (media buying platform), Amazon Marketing Cloud (AMC - data clean room for data analysis), and the Amazon Ad-server (campaign deployment and creative builder).

Sydney, Australia

Reporting to local & Regional GM. National Business Development Role.Responsible for managing & execution existing (Experian, Qantas Red Planet) data partnerships and sourcing new partnerships.Revenue management (forecasting, revenue reporting, pricing & margin analysis). Working with internal demand, supply and 3rd party partners.Led local Audience Product - 3rd party partners & internal audiences. Both off-the-shelf and bespoke audiences when opportunities presented. Procure, package, present & deliver.Lead local marketing collateral (sales decks, documentation for data partnerships & data sharing/implementation), general marketing initiatives when required.Responsible for CDP SaaS Platform rollout in AU. Internally role encompassed market strategy, stakeholder management, advocacy, sales. Lead conversations to clients such as Oracle, Qantium, TEG, and various publishers around data monetisation & partnerships, CDP abilities, etc.Maintained lead for performance team & sales.

Sydney, Australia

Solely responsible for new performance revenue & scaling accounts at a national level. Incl. Product market positioning, sales strategy, quarterly business planning & reporting, direct cold sales, P&L management.Mobile user acquisition strategy, planning & execution.In-App User retention & Re-engagement strategies.

Sydney

To identify new local businesses that can significantly benefit from a partnership with InMobi. Key current offerings are:- Audience segmentation, Data enrichment & Audience targeting solutions.- Mobile tracking & optimisation technology.- Proprietary mobile HTML5 creative solutions.- Local & Global consumer media quarterly research.

Sydney

With the knowledge I had gained in my previous role I was moved to the GroupM agency team (Mediacom & Maxus) to help scale this business. Key clients were Westpac Banking Group, Procter & Gamble, VW, Bayer, GSK, UMA, ALDi & Dell.My roles included:- Agency education from latest AU mobile research studies.- Identifying opportunities across key clients.- Initiating & growing key relationships.- Responding to multi-channel briefs in partnership with Mi9 teams.Accomplishments- Frequently over-delivered on quarterly targets.- Delivered successful campaigns that lead to increased future spends.- Direct client lunch & learn sessions with agency to identify the role of mobile and secure mobile placements within upcoming campaigns.- Achieved a deeper understanding of agency and client needs.

Sydney

InMobi is a Global leader in mobile technology & mobile advertising solutions that is backed by some of the most respected venture capital companies. It received $200m from SoftBank in 2011.I was offered the opportunity to move to Sydney and become part of the founding team to build the mobile performance business. This involved deep conversations with analytical clients to access potential opportunities.

Auckland, Nz

Groupon is the global leader in the Group Buying phenomenon and is listed on the NASDAQ exchange. In 2011 Groupon was in start-up phase and entered the ANZ market and faced stiff competition from established local players. I was part of a team of 3 founding employees for the NZ region.My roles included:- Competitive reviews of market place that helped shape local marketing & sales strategies.- Influencing team culture & training new staff.- Lead generation, direct sales & negotiation with key management of SME's & International Corporations across multiple industries through cold calling (travel, hospitality, importers & exporters, QSR's, retail and more).- Weekly competitive overviews of the markets to shape sales strategy (SWOT).- Weekly & monthly sales forecasting.- Daily reporting of sales pipeline and key activities.- Analysing and implementing pricing strategies for locals offerings.- Key business development manager for exclusive website verticals (Goods, Travel)Accomplishments:- Achieving weekly targets and frequently over-achieving.- Accomplished our goal of #2 Group Buying site within 12 months (measured through revenue).- Growing a repeat customer base with referrals.- Facilitating trans-Tasman negotiations that yielded in excess of $250K revenue per deal.- Offered opportunity to work in other regions for Groupon.

Sydney, Australia

Sales, management, inventory buyer & manager, joint finance controller, investor relations, insulation fitter.Achievement: Paid out investors 100%+ of investment upon completion of company. Cash flow positive with no debts.

North Sydney

PermissionCorp is a privately held Australian company that operates in several countries. It owns several consumer eCommerce & loyalty websites. With it's large AU & NZ membership databases & consumer profiles it facilitates the connection for brands to reach exact consumer audiences. I was a member of the eDM team and liaised with direct clients & agencies to deliver campaigns that met & exceeded their expectations. There was a constant mixture of objectives and critical success factors which provided me with a great introduction into digital media.

Bachelor Of Commerce (B.Com.) & Bachelor Of Arts (B.A.), Marketing, International Business & Spanish

Education record

Activities and Societies: - 3A Rugby Team