President
CurrentSpecTargt develops integrated strategies for businesses who need to reach very specific markets. Industries where we excel: Enterprise Software Industrial & ManufacturingB2BExpertise Leveraging: Paid Search Engine Marketing (SEM) – Paid display advertising, pay-per-click advertising, affiliate marketing and re-targeting.Programmatic Advertising: Omni-channel digital campaigns designed to reach specific prospects in highly competitive markets based on online behavior, geographic location, content consumption and more. Social Media Advertising: Social media advertising campaigns designed to reach & engage with target markets based on interests, demographics and social media behavior. Account-Based Marketing strategies: Digital campaigns designed to reach specific target accounts using a blend of emerging technologies and MARTEC platforms. Website Development – Extensive background in Joomla, Wordpress, HTML/CSS and similar web platforms.Optimized Content Development – Copyrighting, video production and content for on and off-site search engine optimization. Lead Generation & Lead Management – Campaign specific landing pages, email and lead nurturing campaigns. Organic Search Engine Optimization (SEO) – Implement SEO best practices, meta data, sitemap, keyword research, Keyword density, link building and other on/off-site optimization strategies. Website Analytics and Reporting –Measurement of website traffic and sources in order to improve results, budget allocation and prioritize projects.
