Andrew W. Davidson Email & Phone Number

Pittsburgh, Pennsylvania, United States

Cleveland, Oh

• Manage and procure digital platforms used by the marketing department, including Kentico, HubSpot, BrightEdge, Trello• Create strategy & roadmaps for the marketing team that are then presented to and approved by C-level Executives.• Prioritize projects through analysis of importance and practicality, with a strong focus on analytics, ROI and cost-benefit analysis, which are performed on all incoming requests.• Collaborate with intricate sales and underwriting teams to find measurable opportunities for acceleration and/or improvement.• Marketing Automation team lead where initiatives include email, advertising, landing pages, form creation, contact list management and blog automation.

Cleveland, Oh

Cleveland, Oh

• Firm-wide lead in implementing Google Analytics with custom JavaScript code for enhanced metrics for 200+ accounts that brought in over 2 million+ visits/month.• Analyzed video bandwidth usage data for EY’s global Brightcove account and became team lead in restructuring a new procurement deal, resulting in a bandwidth delivery increase of 70,000 GB/year to 500,000 GB/year and eliminated all bandwidth overage charges on an annual spend of $2+ million.• Managed IT security projects which restricted IP access to our Brightcove player, enabled token authentication on videos to only play on a Brightcove video player and added additional protection of video content via encryption. • Created, published and maintained 30 EY WordPress blogs which consistently exceeded 500,000 visits per year.• Trained and developed offshore Global Delivery Services teams of 20+ members in South America & India on multiple-channel video management platforms and analytics systems. • Managed and led Google AdWords campaigns for a variety of global teams that targeted audiences in 50+ countries with an overall spend of $300,000 and resulted in an increase in consumer traffic of up to 400%.• Research and interface with software vendors & stakeholders through all phrases of the procurement process in Ernst Young’s Digital Transformation initiative (RFPs, demo, selection, price negotiation, implementation, customization, deployment).• Led all social media efforts using Sprinklr platform at EY’s Strategic Growth Forum in Palm Springs, CA from initial implementation to execution that reached an audience of 1,000,000+ people.• Excel with stakeholders worldwide to ensure EY is showing up in both organic and paid search results.

Cleveland, Oh

• Analyzed data for 10 websites whose yearly visits ranged from several hundred thousand to over 2.5 million• Increased page views by over 50% to a highly trafficked site over a three month period• Improved organic search rankings and moved a set of competitive keywords to the first and second pages of Google and Bing• Optimized content for the web, fixed technical errors on sites, and maintained relevant title tags and meta descriptions• Managed website redesign and migration projects from one CMS to another• Generated and analyzed web traffic reports in order to maximize online advertising for the sales and marketing team

Pittsburgh, Pa

• Increased websites' organic and overall traffic, analyzed website traffic and data with SEO software, developed websites using HTML, JavaScript, PHP, WordPress, Drupal, Joomla, and CubeCart • Provided training to clients and co-workers on how to effectively optimize content and use a CMS