Andrew Werdean Email & Phone Number

United States

Directing sales and marketing efforts for Miller & Kreisel and Bassocontinuo in the US.

Chandler, Arizona, United States

Providing services for the development of small and mid-sized businesses, emphasizing brand building, growth optimization, business transformation, restructuring/turnarounds, partnerships, and startups. We assist in executing strategic visions with a commercial mindset and global marketing creativity. Our services encompass managing sales organizations, digital marketing, corporate venture investing, franchise development, and fostering B2B/B2C sales relationships with a strong focus on key performance indicators (KPIs).

Chandler, Arizona, United States

Northbrook, Illinois

Assembled a hand-picked team to oversee four business units spanning the US, Canada, and Latin America. Spearheaded a turnaround plan for a globally recognized speaker manufacturer in Denmark, achieving a remarkable growth of over 350% in four years.Key Achievements:- Secured endorsement from the President/CEO for a redefined vision and mission in the role of VP of Sales in 2016.- Led the management team in identifying and rectifying critical issues, reducing overhead expenses, and enhancing product margins.- Revamped operational processes, addressed quality and warranty concerns, and distinguished product lines.- Motivated and led teams in the US, Canada, and Latin America, with responsibility for monthly/annual P&L reporting.- Transformed losses into profits, catalyzing growth and turning the poorest-performing business unit into a top performer.- Successfully launched 10 new product lines, entering new CI and Pro audio business platforms.- Played a key role in creating and executing product promotion strategies for successful new product launches.- Positioned the company for sustained growth with a new "state-of-the-art" corporate facility in Northbrook, IL.

1852 Elmdale Ave Glenview, Ill 60026

Greater Minneapolis-St. Paul Area

Oversaw sales, training, marketing, and management of the RTI brand across 13 western states in the US. Successfully executed a sales and marketing strategy that led to significant growth over the past nine years. Played a pivotal role in establishing a global marketing structure, encompassing brochures, advertisements, and sales tools.RTI, a leading control system manufacturer, specializes in delivering innovative, intuitive, and cost-effective control devices for professionally installed electronic systems. The company's award-winning portfolio includes handheld and in-wall universal controllers, central processors, audio distribution systems, and accessories, complemented by apps for complete system control via PCs, Apple®, and Android™ devices. All RTI solutions are programmed through the company's acclaimed Integration Designer® software.

Greater Chicago Area

Managed sales, training, marketing, and overall operations for the Jamo brand across the Western United States. Achieved consistent growth in both individual locations and market penetration. Spearheaded numerous highly successful sales and marketing programs, resulting in over a tenfold increase in growth during a decade of employment. As the Product Development Advisor, played a pivotal role in developing over 100 new product SKUs. Held leadership responsibilities for the entire custom division, recognized as the most profitable segment globally within the company.

Edina, Minnesota

Established the national trademark name "TECHome" and formulated a fresh business and marketing concept for ProLine Audio. Assumed the role of majority owner and CEO in 1999, overseeing substantial growth to over $6 million in annual revenue within the initial four years and employing a staff of over 50. Additional trademarks, such as TECHlink and TECHworks, were created to complement the TECHome concept.TECHome operated as a design and installation company, specializing in low voltage systems. Services included Home Theatre, Multi-room Audio, Security Systems, Computer Integration/Home Networking, Telephone/Intercom Systems, Lighting Control, Central Vacuum systems, and Whole-house integration.

Phoenix, Arizona

Commencing my career in the manufacturing sector of the Consumer Electronics industry, I assumed the role of Marketing Director for Home and Custom Products. During this tenure, I successfully developed over 100 new SKUs, notably introducing the patented "pivoting tweeter," incorporated in over 70% of all in-wall/ceiling products worldwide. I orchestrated the business and marketing plan for the Point and Blueprint series product lines, contributing an additional $20 million in revenue to MTX within the initial three years. Progressing within the company, I transitioned to the role of National Sales Manager for Custom and subsequently advanced to a Sales Manager position overseeing all MTX products.

Eden Prainie, Minnesota

Created one of the first business in the Custom CE industry. Grew the business to over 1 million in anuall revenue with 12 employees. Company was sold to J.J. Vanderson & Co in 1991. As the VP of Sales and Marketing, I took JJ Vanderson's revenue to over 4 million annually over the next two years.

Master Of Business Administration - Mba, Business, Management, Marketing.

Created Advanced Entertainment Systems in the Master of Business Communications program.

Bachelor'S Degree, Business, Hospitality Managment

Associate'S Degree, Hospitality Administration/Management