Andrew Whillas Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

London, United Kingdom

• Forecasting annual beverage requirements for all Members’ Areas (11), Public Bars (18), Restaurants (7), Hospitality Areas (4) and Suites (60) for 19 major match days each with 30,000+ spectators.• Implementation of a new pricing strategy including the creation of an MCC Members Discount scheme, whilst ensuring target profit margins are achieved on £7.5m drinks revenue.• Working closely with suppliers to ensure the best product mix is available across all areas.• Collaborating with the MCC Commercial Partnership Team & MCC Sponsors to ensure products are stocked in appropriate locations and in accordance with sponsorship rights.• Working with MCC Sponsors to promote their products on site to maximise sales.• Working closely with the MCC IT & Finance department to ensure all pricing is implemented site wide across till systems and digital tariffs.• Strategic work on the development of the catering offer for new Compton & Edrich Stands during ground redevelopment project.• Implementation of ICC F&B requirements across the ground for the 2019 Cricket World Cup.• Writing Tender Documents for key catering services including supply of beer, wine & spirits and reusable cups.• Briefing Casual Management Team to ensure world class standards of operational delivery • Match Day Management of Lord’s Pavilion Catering Operation and external concession units

London, England, United Kingdom

• Providing world class hospitality for International Players, MCC Committee & Dignitaries on Match Days• Liaising with International Cricket Team Management to ensure all F&B requirements are met for teams when playing at Lord’s• Maintaining Lord’s reputation as the best ground for international teams to visit. • Leading a team of 10 on match days to deliver exceptional service in the CDR & PDR• Budget management of CDR/PDR Budget including submission of annual forecast, stock and labour control.• Creation and development of new events in the PDR & CDR to increase revenue in unique spaces• Working closely with Club Events & Club Services Departments to deliver the MCC Members’ event programme

London, England, United Kingdom

• Achieved record sales & profitability by redefining the vision, and food & beverage offer for venue• Won Time-Out London Award for “Best Pub” in North West London • Achieved 5 Star Food Safety Rating for the Venue• Management of Lord’s premium “Captain’s Lounge” Hospitality facility on Major Match Days• Grew revenue by more than 20% whilst delivering higher GP% on both food & beverage• Managed a full-time team of five plus 20+ casual staff members

London, United Kingdom

Freelance Match Day Management Roles & Retail Operations Support at some of the UK's most iconic stadiums including:Twickenham Experience Limited - Twickenham Stadium, London• Set Up & Break Down of Venue for the 2015 Rugby World Cup• Management of bars turning over .£15,000 and 12 staffMarylebone Cricket Club - Lords' Cricket Ground, London• Match Day Manager of Mound Stand Bars & Restaurant• Set up & Break Down of Stand for match days including 2015 Ashes Series• Function & Event Manager Crystal Palace Football Club - Selhurst Park, London• Match Day Area Manager for 6 Retail Bars

London, United Kingdom

• Management of Wiggle’s Events program (80+) and budget (£500k - £1m)• Working with leading UK Event Organisers to maximise Wiggle brand presence, customer engagement and sales revenue opportunities at events, and through organiser marketing communications, pre and post event• Bringing a global online retail brand to life through the activation of Wiggle’s sponsorship of ‘RideLondon’ which included 600m2 retail space • Working with Wiggle’s own clothing brand team (dhb) and event organisers to develop event merchandise• Growing Wiggle’s owned events from 6,500 to over 15,000 participants by developing and driving marketing campaigns across multiple channels • Working with Wiggle commercial team and Suppliers to ensure that relevant stock is taken to events where Wiggle is displaying and retailing• Forecasting, tracking and analysing the commercial performance of events and sponsorship agreements and providing business recommendations on event partnership models

London, United Kingdom

• Integral role in the planning and delivery of the successful Olympic Football tournament at Old Trafford, Manchester (76,000 spectator capacity)• Managing the integration of all LOCOG Functional Area (FA) requirements against the constraints of an existing venue• Working closely with the existing Manchester United Venue Team and developing venue specific solutions to meet operational requirements• Leading internal venue team meetings and cascading venue specific information and LOCOG central communication to all Functional Areas working at Old Trafford• Reviewing and refining detailed overlay plans and identifying and resolving issues• Developing venue specific versions of all LOCOG documentation, procedures, policies and processes • Creating the Old Trafford Event Plan and Venue Daily Run Sheets • Developing strong and effective relationships with key stakeholders including Manchester United, local authorities and emergency services

Melbourne, Vic

Event Manager & Race Director (Jan 2011 – Sep 2011)• Project Management of multiple events simultaneously • Scoping event requirements and developing detailed Event Plans and documentation • Liaising with authorities and stakeholders to ensure event satisfies requirements and is delivered as promised • Development of event plans including traffic management, medical response, extreme weather, contingency, staff and volunteer plans• Overseeing event Bump In & Bump Out, supervising and directing event contractors• Managing event casual staff and volunteer event marshals before, during and after event• Directing traffic management, water safety, ambulance and medical teams during events as required under pressure situations during an event Sponsorship Manager (May 2007 – Jan 2011) • Manager of sponsorship portfolio of 50+ event sponsors and brands• Increased sponsorship revenue by more than 20% over three years • Providing exceptional client service across all sponsorship levels• Communication and relationship management with sponsors• Preparing and presenting sponsorship proposals to attract new sponsors• Negotiating Sponsorship Agreements valued at > $500,000 AUD• Accurate delivery of sponsorship benefits to across all sponsorship levels• Developing creative and innovative leveraging/activation strategies within SuperSprint’s operational framework• Working with broadcasters and sponsors to ensure sponsors receive maximum exposure• Reporting and preparing detailed post event Sponsorship AnalysisAthlete Services Coordinator (Nov 2006 – May 2007)• Managing SuperSprint’s online entry system and database• Using CMS to update and manage the SuperSprint website • Issue resolution in time sensitive situations at events • Coordinating athlete data with timing manager for accurate timing of events• Managing entry process for elite athletes

Athens, Greece

Operations & Logistics Support for Associated Press during the 2004 Athens Olympic Games

Lord'S Cricket Ground

• Preparation of hospitality and bar areas at Lord's Cricket Ground for international and county matches• Managing bars in the Members Pavilion on match days• Providing exceptional customer service to MCC Members • Stock management and cash reconciliation• Facilities management• Staff management

Salt Lake City Winter Olympics

Operations/Logisitcs support role during Salt Lake City Winter Olympics based in Main Press Centre

Sydney

Producing content for the official website of the Sydney Olympic and Paralympic Games

Master Of Business, Sports Management

Key Study Areas: Strategic Sports Management, Sports Marketing, Sport Promotion & Public Relations, Event & Facility Management.

Bachelor Of Applied Science, Sports Media

Key Study Areas: Broadcast Print and Sports Journalism, Subediting, Industrial Relations in Sport, Sport and Politics, Major Sports Event.