Andrew Whitaker Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

As Marketing Manager at the U.S. National Whitewater Center, I lead paid digital strategy and execution across Google Ads and social media, driving increased visitation, event registrations, and pass sales by optimizing targeting strategies and creating compelling digital assets.I work closely with freelance designers and copywriters to produce visually compelling content that resonates with audiences and strengthens brand identity. My role includes managing project workflows from start… Show more As Marketing Manager at the U.S. National Whitewater Center, I lead paid digital strategy and execution across Google Ads and social media, driving increased visitation, event registrations, and pass sales by optimizing targeting strategies and creating compelling digital assets.I work closely with freelance designers and copywriters to produce visually compelling content that resonates with audiences and strengthens brand identity. My role includes managing project workflows from start to finish, ensuring alignment with company goals and consistent, high-quality delivery. Show less

Charlotte, Nc, United States

In my role at Wavo, I led the development and execution of digital marketing campaigns with a strong emphasis on creative content across paid search, social media, display channels, and streaming platforms. I oversaw project timelines and client communications, effectively translating client expectations into actionable directives for creative teams. This not only improved project turnaround times but also enhanced the quality of deliverables. By implementing performance optimization… Show more In my role at Wavo, I led the development and execution of digital marketing campaigns with a strong emphasis on creative content across paid search, social media, display channels, and streaming platforms. I oversaw project timelines and client communications, effectively translating client expectations into actionable directives for creative teams. This not only improved project turnaround times but also enhanced the quality of deliverables. By implementing performance optimization strategies and utilizing data-driven insights, I significantly increased campaign effectiveness and ROI, demonstrating my capacity for strategic decision-making in a fast-paced environment.Additionally, I managed and mentored a team of six account managers across multiple time zones, optimizing operational efficiency and enhancing Wavo's ability to deliver tailored marketing solutions to our international clients. Show less

New York, Ny

In my role, I developed and executed comprehensive marketing strategies that encompassed conceptual planning, managing timelines, and overseeing six-figure budgets. This approach enabled clients to reach and exceed their business goals while driving additional revenue through increased sales of tickets and VIP experiences. I effectively evaluated consumer preferences and behaviors, coupled with market trends and historical data, to optimize campaigns for maximum impact.I worked… Show more In my role, I developed and executed comprehensive marketing strategies that encompassed conceptual planning, managing timelines, and overseeing six-figure budgets. This approach enabled clients to reach and exceed their business goals while driving additional revenue through increased sales of tickets and VIP experiences. I effectively evaluated consumer preferences and behaviors, coupled with market trends and historical data, to optimize campaigns for maximum impact.I worked effectively with both internal and external stakeholders to identify marketing opportunities that promoted long-term client career growth. This included establishing strategic partnerships with relevant brands and media outlets that shared similar audiences. Show less

New York, Ny

Brooklyn, Ny

Boutique booking agency acquired by Paradigm Talent Agency.

West Springfield, Ma

In my role at NV Concepts, a leading independent event promoter in the US, I oversaw marketing strategies and operations for all club and arena-level events, optimizing processes to enhance performance and meet organizational goals. I developed and implemented comprehensive marketing strategies, creating content and social media schedules for owned and paid channels, which generated new retargeting audiences of over 50,000 fans. Additionally, I led a team of four in producing original… Show more In my role at NV Concepts, a leading independent event promoter in the US, I oversaw marketing strategies and operations for all club and arena-level events, optimizing processes to enhance performance and meet organizational goals. I developed and implemented comprehensive marketing strategies, creating content and social media schedules for owned and paid channels, which generated new retargeting audiences of over 50,000 fans. Additionally, I led a team of four in producing original content and moderating online communities, ensuring a consistent level of quality across all initiatives. Show less

Greater Boston Area

Coordinated direct marketing efforts for large-scale concerts and festivals, including Mysteryland USA, Tomorrowworld, and Counterpoint, across 15 markets in the Northeast.Responsible for overseeing the distribution, sale, and collection of consignment tickets for events, directly resulting in $1,000’s in added revenue for events.Managed a street team of 300 members, overseeing their promotional activities and facilitating the distribution of promotional materials to the… Show more Coordinated direct marketing efforts for large-scale concerts and festivals, including Mysteryland USA, Tomorrowworld, and Counterpoint, across 15 markets in the Northeast.Responsible for overseeing the distribution, sale, and collection of consignment tickets for events, directly resulting in $1,000’s in added revenue for events.Managed a street team of 300 members, overseeing their promotional activities and facilitating the distribution of promotional materials to the different teams.Monitored all promotional activities with a custom designed forums system, ensuring that all necessary promotional efforts were being completed for each event in a satisfactory manner.Handled recruitment of over 100 new team members, including an explanation of our company mission and objectives, and their role as a street team representative. Show less

Syracuse, New York Area

Developed and organized promotional efforts for large-scale concerts, on-campus and via social media.Responsible for overseeing promotional efforts on three college campuses in the Syracuse area.Collaborated with 25 member promotional team to develop creative and effective marketing strategies.Gained experience working on-site at concerts doing pre-show set up and post-show cleanup, as well as assisting with production during an event.

Syracuse, New York Area

Researched and developed 21 new benchmark indicators relating to arts and culture within Onondaga CountyReviewed 17 previously established benchmarks and updated with new annual informationPresented findings to community leaders in the Arts and Culture field with suggestions for improvementLead team of 15 researchers to create 150 page published report for County Government Lead weekly meetings to determine the progress of all team members and set weekly goals… Show more Researched and developed 21 new benchmark indicators relating to arts and culture within Onondaga CountyReviewed 17 previously established benchmarks and updated with new annual informationPresented findings to community leaders in the Arts and Culture field with suggestions for improvementLead team of 15 researchers to create 150 page published report for County Government Lead weekly meetings to determine the progress of all team members and set weekly goals for completed workMet weekly with professor and writing team leader to discuss progress and determine goals for following week Show less

Analyzed survey responses from 150 summer camp participantsDiagnosed areas of camp experience most in need of improvementDeveloped plan of action intended to improve camp quality

Handled confidential patient informationOrganized operational notes into databasePhotographed patients to track treatment progress

Bachelor Of Arts (B.A.), Policy Studies

B.A., Public Policy