Andrew Whitehead Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, Us

• Develop impactful influencer campaigns - from ideation to execution to deep post-mortem analysis• Establish and manage direct influencer relations (organic and sponsored) for Call of Duty: Mobile and Call of Duty: Warzone Mobile• Maintain long-term relationships with influencer agencies, ensuring an ‘equal value exchange’ through high-quality, engaging content• Work with cross-functional teams to align on projects, including experiential marketing activations, social campaigns, and brand partnerships, and PC/console marketing teams• Align with product teams to ensure new game features are promoted during campaigns (e.g. stream 'watch rewards', in-game item distribution mechanisms, etc)• Collaborate with the PC/console Call of Duty teams to help keep campaigns consistent• Ensure content adheres to brand safety and legal requirements (incl. licensing, FTC compliance) and brand safety rules to protect Activision’s IP when working with external partiesInfluencer activations:• Call of Duty NEXT (2022): 30+ influencers to amplify the reveal of Warzone Mobile• Global Summit (2022): 60 influencers (15 different countries) at a three-day Warzone Mobile preview event in London• Call of Duty NEXT (2023): 50 global influencers to reveal Warzone Mobile's release window, new content• Warzone Mobile LIVE (2024): 140+ influencers streaming for 36 hours during, celebrating our launch (TimTheTatman, Nadeshot, Symfuhny, Ferg, JoeWo, Swagg, Courage, Wynnsanity, Bobby Plays + more)• Call of Duty NEXT (2024): 20 global influencers supporting of Call of Duty: Mobile, Warzone Mobile + Black Ops 6

Calabasas, Ca, Us

• Developed and executed all influencer marketing campaigns for all free-to-play titles• Estimated marketing budgets, tracked campaign progress, set and measure KPIs• Established and maintained relationships with influencers, agencies, and managers• Contributed to cross-functional team objectives, including producing competitive analysis reports, writing press releases, blog entries, and assisting with metadata• Final check and submission of all influencer contracts, statements of work, and invoices• Frequently collaborated with the community team to find new organic content opportunities• Created and maintained a Creator Program to incentivize organic influencer-driven contentGames in my portfolio:• Puzzle Quest 3 (Android, iOS, PC)• Gems of War (Android, iOS, PC, Xbox, PlayStation, Switch)• Pocket Pioneers [Cancelled] (Android/PC)• Hawken Reborn (PC)• Unannounced AAA Sandbox Title (PC)

Santa Monica, Ca, Us

• Primary liaison between the Mobcrush creator community and internal stakeholders• Engaged users via direct channels (Discord, email) and social media (Facebook, Instagram, Twitter)• Collaborated with Sales Team on influencer campaigns, including work with brands including Netflix and Hyundai, and influencers including Shroud, Nadeshot, and Cizzorz• Worked with Account Managers to track campaign deliverables, assisted with managing talent, reviewing contracts, and invoicing• Aided the business development team as they explored opportunities with brands such as Tencent, Facebook Gaming, Netflix, Hyundai, and Konami• Created evergreen content for Mobcrush blog, as well as press releases and scripts for live content• Executed email marketing plans, referral programs, and social media campaigns to engage users

• Produced and managed all written content for SeaNanners.com, part of SeaNanners Gaming YouTube channel (5.5 million YouTube subscribers, 230k Twitch followers)• Ensured consistency of the SeaNanners brand, tone, and language – including scriptwriting, graphical assets, and social copy for paid activations with clientele such as Ubisoft, EA, and Activision-Blizzard• Developed community engagement initiatives for the SeaNanners social platforms - Facebook (450,000 likes), Twitter (950,000 followers), and Instagram (470,000 followers)• Established a newsletter with 50,000+ subscribers, leveraged this new marketing channel to launch a successful SeaNanners merch store

Ie

• Composed feature articles and cover stories for Australia’s three largest video game publications: Hyper, Game Informer, and PC PowerPlay• Sourced exclusive interviews with leading industry figures including Lorne Lanning (Oddworld), Takashi Iizuka (Sonic Team), and Keiji Inafune (Capcom)• Built professional relationships with brands such as Activision-Blizzard, Warner Bros., Ubisoft, SEGA, Nintendo, Sony, Microsoft, and EA to secure early access to games and developer interviews

• Progressed from Clerk to Graded Journalist while at one of Australia’s largest media companies• Directed layouts and story selections as Senior Editor on a number of magazines, most with a weekly readership of over 40,000 • Worked closely with fellow journalists and editors and upheld a strict code of ethics• Designed and edited at least 200 pages of content every week across multiple publications, including cover designs for over 20 of APN's publications

Bachelor Of Arts, Mass Communication/Media Studies

Diploma Of It, Systems Administration

Certificate Ii In Arts, Interactive Multimedia