Andrew Wilson Email & Phone Number

Preston, England, United Kingdom

Responsible for a team of two, my duties include:• Management, execution, and monitoring of an in-house, on-going SEO project, achieving a substantial increase to inbound leads and quotation values YoY.• Implementation of a new email marketing strategy, resulting in increased open rates, response rates, and business opportunity generation.• Leading the development, execution, and on-going monitoring of the annual marketing plan. Ultimately, reporting performance and recommendations back to senior stakeholders.• Responsible for the planning, design and deployment of automation processes to reduce time spent on administration tasks across the business.• Ensuring clients receive tailored email marketing messages through interest-based and firmographic segmentation, ultimately reducing unsubscribe rates, retaining maximum sender reputation and overall email deliverability.• Development of accurate and compelling marketing collateral to align with the brand tone of voice.• Using first-party data to drive key strategic decisions.

Preston, England, United Kingdom

Preston, United Kingdom

Chorley, Lancashire, United Kingdom

PAR Group are one of the UK's leading manufacturers of engineering consumables to industry. With over 35 years experience serving customers on a worldwide scale, their products have been used by engineers in a multitude of industries from Aerospace to Pharmaceuticals. • Production of industry centric content, resulting in mentions from industry leading publications.• Re-design and production of email marketing campaigns to encourage business growth, achieving +344% quotation value YoY.• Led a project to strategically re-optimise website copy, subsequently achieving featured snippets (position zero), an increase in search visibility and improved CTR for tracked keywords.• Generation and re-optimisation of META titles and descriptions to improve CTR from SERPs.• Utilisation of MozPro to carry out key website improvements.• UX/UI and technical recommendations, reducing website load times and page weight.• Conversion of the corporate website to a responsive version (Bootstrap 3 framework) along with any updates required.• Social media management of the LinkedIn channel; Achieving approximately 340% growth, quality lead generation and high value conversions.• Product photography, including post production of images with Adobe suite.• Campaign tracking through Google Analytics.• Monitoring e-commerce activity (abandoned web baskets) and reaching out to customers to convert to sale.• Competitor analysis to aid in decision making.

Euxton, Lancashire, United Kingdom

Listed in the top 50 employee owned companies of 2017, Alfa Travel is a tourism company specialising in coach travel and river cruises across the UK and Europe.As part of a fixed term contract, my duties included:• Data mining to provide daily, weekly and monthly business insights (via T-SQL, Power Query, MySQL Workbench and API) to senior stakeholders. • Campaign monitoring: Calculating ROI, profitability and popularity of campaigns by collating system data along with the utilisation of Google Analytics and social media analytics to provide insights on web-activity during these campaigns.• Streamlining of reports with automation techniques.• Assist with brochure production (proofing, compiling information etc).• Amendments/Additions to system data.• Management of social media channels including Facebook for Business.

Appleton Thorn, Cheshire, United Kingdom

Eddie Stobart is one of the most well known logistics brands in Europe. Trusted by many major blue chip companies to get their products from A to B, whether by road, rail or air.Working with data stored on a DB2 database, I used Excel and IBM Cognos on a daily basis to provide key business insights.My main duties included:• Production of daily, weekly and monthly P&L reports for senior stake holders to aid in strategic decision making.• Develop, distribute and automate new business intelligence reports.• Adhoc data mining to allow the commercial team to accurately quote for tender agreements.• Implementation of automation techniques for different departments resulting in increased efficiency, error reduction and a more robust process all round.

Lancaster, United Kingdom

Established in 1935, SJ Bargh have transitioned into one of the most well respected specialised logistics and warehousing businesses in the North of England. I joined the company during a fantastic period of modernisation.My duties included:• Implementation and maintenance of MI/BI reporting systems to measure P&L and track business performance through T-SQL and Excel.• Assisting the commercial manager with key data insights to aid with tender bidding.• Execution of automation techniques to improve efficiency.• Maintaining strong relationships with high value clients through performance analysis and briefing.

Morecambe, United Kingdom

Now known as Citron Hygiene, the company focuses on providing washroom services and specialist waste collections to an array of business sectors.• Working within a fast-paced environment handling complaints and urgent queries, I focused on conflict resolution and maintaining customer satisfaction.• Training and development of the other team members through the execution of leadership abilities.• Directly responsible for the administration of the largest intracompany accounts, I often communicated with senior stakeholders within the parent company at the time, OCS.• Development and implementation of a business growth idea to increase company revenue that was subsequently rolled out company-wide.

Morecambe, Lancashire, United Kingdom

Assisting and resolving IT issues such as email configuration, system security and data backup. Working to tight deadlines, independently and as part of a team. Producing and overseeing customer contracts, through negotiation, initiative and CRM.